Clothing E-Commerce Marketing Strategy

In recent years, many garment enterprises have grasped the business opportunities surging in the information age and stride forward into the field of e-commerce.

From some excellent cases, we can conclude a successful rule: clothing enterprises.

Garment networking needs better business platform

The so-called experience economy means that the enterprise takes the service as the center of value, and takes the commodity as the carrier to create a deep feeling for the customers.

Under the mode of experience economy, subjective value is greater than objective value, and subjective feeling is higher than objective existence of commodities.

Clothing as a special commodity, its intrinsic value has already exceeded the function of shielding the body from the cold. It has become an important means for people to pursue fashion and taste, and has multiple values.

Clothing not only includes tangible value, but also has intangible value, such as artistic value, reputation value, time value and so on.

Multiple values determine the attributes of clothing, not only the product ontology, but also the rich connotation behind it, that is, the value of service pursued by buyers, not only buying goods, but also feeling the emotional satisfaction of the added value of clothing from the service experience provided by garment enterprises.

The network service of clothing brings new brand to customers.

B2C e-commerce is a website based, powerful and user experience website.

The game rules of the Internet economy require that garment enterprises learn to integrate effective resources, which is an inevitable measure to enhance core competitiveness.

Small and medium-sized clothing, people, wealth and information technology are weak, so we must learn to integrate resources.

Small and medium-sized clothing should bear the cost of development and construction for e-commerce, and the huge cost of initial publicity, ensuring efficient operation and updating in time, is a huge burden for small and medium-sized enterprises.

It can not only help enterprises to make profits, but also waste funds and time, delay business opportunities and lose competitive opportunities.

In addition, for buyers, because of the large number of small and medium-sized garment enterprises and brands in China, "goods ratio three thousand", causing consumers to find and analyze information is difficult, and dampen consumers' desire to buy.

In view of this kind of problem, it needs to be solved by enterprises' deep understanding of the industry and abundant information resources.

The unique product library of the search mall has the largest industry product data in China, saving users from the trouble of manually adding and creating products.

At the same time, we provide online shop recommendation and comparison system in the mall to provide a strong reference system for buyers.

These functions enable the most efficient integration of information resources, to the maximum extent, meet the needs of enterprises and customers, and also satisfy the customers' search experience and information acquisition needs.

Cooperate with the third parties to speed up the pace of specialization

There is a contradiction between the demand for e-commerce and the actual operation capacity of enterprises.

To establish information systems or develop e-commerce, it is necessary to invest a lot of money in purchasing hardware and application software related to business processes, which is a great financial burden for small and medium-sized enterprises.

Enterprise e-commerce is a long period and high risk project. In addition to the early stage of investment and construction, it is necessary to guarantee the later maintenance management. This is a very high long-term cost and is a continuous investment for enterprises.

In order to minimize risks, the operation of electronic commerce has become the key to success or failure. To do well in operation, we must employ a group of highly qualified professionals who truly understand e-commerce. However, the shortage of funds and the low management level of SMEs are not enough attractive for such talents.

The competition of e-commerce is actually the competition of talents and the competition of knowledge.

In order to develop e-commerce, garment enterprises should not only ensure the talents of production, supply and marketing, but also have special talents and knowledge for e-commerce operation, such as IT technology, operation management, network marketing, market planning, international trade, finance and accounting, digital art, economic law and so on.

Garment enterprises in traditional fields are always empty handed in this respect.

If the e-commerce service providers or partners can provide system services in terms of human resources, it will be a timely relief for garment enterprises.

In view of the fact that many traditional enterprises do not have the experience of e-commerce and the lack of corresponding talents and resources, the search mall provides various services for the operation and promotion of the mall, including the training and construction of the operation team of the mall, the planning and execution of online activities and the promotion services of various shopping centers.

From helping users to update and maintain their portal, and to help users' employees to conduct a series of skills training, and then to help users to promote and publicize brand awareness, this kind of all-round "knowledge output" of excellent service providers enables the traditional clothing enterprises to "change" in a short time, become a professional e-commerce enterprise, and spread the value of enterprises in the position of e-business, which is the best interpretation of the principle of "experience economy".

In addition, it provides information maintenance function for enterprises, helps users to collect relevant supply and demand information, and searches through various services such as integrated management of online and offline resources, and information services such as industry news and business opportunities release, so as to enhance brand awareness and so on.

In this way, clothing enterprises will have sufficient time and energy to bring their traditional resources superiority into full play in the field of their own industries, so as to realize the possibility of strong alliance and make the enterprises realize profits more quickly and increase the profit and management efficiency of the users.

Better help garment enterprises to realize the concept of "experience economy".

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The most common problems for enterprises to enter e-commerce are: how to build a team, build a B2C sales platform or outsourcing, or adopt a popular third party platform? Direct sales or distribution? Is it a single brand or multi brand operation? How to avoid conflicts between the traditional agent distribution system and the online channel, and how to change the old sales thinking restrictions? These problems make the road of e-commerce for the enterprise not smooth enough.

Shanghai, which has long been engaged in e-commerce outsourcing services, will find that most businesses enter into a misunderstanding when they enter e-commerce. They directly equate the strategy of enterprise e-commerce to Taobao's online shop and then sell it.

Thus, at the very beginning, the goal of setting up the enterprise's e-business was wrong, and the result was of course failure.

Traditional sales channels have their own logistics, warehousing and after-sales services, e-commerce operations need the same, and traditional enterprises are not familiar with some rules of e-commerce, if handled properly, not only can not help enterprises improve sales performance, but become an enterprise's burden.

Therefore, it is possible to choose the e-business outsourcing service that will take advantage of the trend. E-business outsourcing is a common business strategy for many large enterprises in the process of operation to enhance brand image and increase sales scale.

With demand, there is a market. The emergence of e-business outsourcing mode has solved a big problem for these traditional enterprises trying to enter the field of e-commerce.

China's e-commerce marketing network has launched the "very 6+1" e-commerce outsourcing service, providing e-commerce business planning, online store design, shopping mall promotion, product distribution and other businesses, mainly for enterprises to provide e-commerce and operation consulting, to help garment enterprises to develop e-commerce solutions, relying on professional technical team to design and develop shopping mall design services for the enterprises, provide goods picture production and word packaging services, formulate online shop promotion marketing programs and ensure the promotion effect, seize the network market share, and promote the e-commerce of clothing brand.