Shoe Fair Promotes Jinjiang Shoe Industry Upgrading

　
Take the theme of "cultivating exhibition quality and promoting industrial upgrading" as the theme. The thirteenth China (Jinjiang) International Footwear Expo The shoe fair was recently concluded in Jinjiang, Fujian. There are more than 1600 booths in the exhibition. The United States, Germany, Italy, Japan, Hong Kong, Macao and Taiwan As well as more than 100 local brand enterprises exhibiting, nearly 1000 overseas professional buyers participated in the event. Pass through Shoe machine, shoe material, footwear The three exhibition areas of the finished product hall and the subdivision exhibits of footwear, finished products, shoe materials, chemical raw materials, shoe machines and so on, the reporters found that the annual Shoe Fair is becoming a platform for the footwear enterprises at home and abroad to demonstrate their strength, catch business opportunities, enhance cooperation and win win cooperation. It is becoming a booster for the transformation and upgrading of the footwear industry in Jinjiang.

　　
Known as " China Shoes Capital Jinjiang, known for its reputation, is China's largest tourist sport shoes production base and one of the world's most important sports shoes production bases. The footwear industry, as an important pillar of Jinjiang's national economic development, has experienced the development process from scratch, from small to large, from scattered to concentrated. Up to now, there are more than 3000 shoe industry enterprises in Jinjiang, 191 thousand and 500 employees, and 870 million pairs of sports shoes annually, making 40% of the total output of the country and 20% of the world's sports shoes. In 2010, Jinjiang already had 378 manufacturing enterprises above Designated Size, 15 shoe companies with more than ten million yuan in taxes, and 12 shoe companies listed on the market.

　　
" Jinjiang shoe industry At present, stepping into the important stage of transformation and upgrading, Xu Hongcheng, vice mayor of Jinjiang, admitted in an interview with our reporter that after many years of development, the footwear industry in Jinjiang is facing the problem of "breakthrough" in the industry, and the shoe Fair is undoubtedly an effective weapon to solve this problem. This statement was recognized by Ding Zhizhong, President of Jinjiang footwear industry association. He said: "through the shoe fair, this platform will help us constantly absorb the idea of international advanced manufacturing, and also help to show the efforts and achievements of China's footwear industry in the continuous pursuit of industrial transformation and upgrading to the international market."

　　
After twelve years of hard work, the shoe Fair is constantly optimizing the industrial ecology of Jinjiang. "Jinjiang is aiming at it. Shoes, shoes, shoes, leather, footwear chemicals And so on, on the interactive development of enterprises, we have gradually formed a coordinated production division of social division of labor and independent matching. Enterprises have basically realized the whole process from production to sale without leaving home. The development of shoemaking industry has also led to the supporting prosperity of the regional shoe material market. Chen Tai has become the two largest regional matching market for Chen Tai market and the Chinese shoe market. Only the Chai Tai shoe material market has attracted more than 600 merchants from the 4 provinces of China and more than 30 foreign countries (regions) to import shoes and shoe machines, with an annual turnover exceeding 20 billion yuan. Xu Hongcheng said.

　　
8 brand-name products, 5 well-known trademarks in China, 1 export inspection free enterprises...... In Xu Hongcheng's view, the holding of the shoe Fair has also promoted the upgrading of the brand culture of Jinjiang shoe industry. He said that in recent years, Jinjiang shoe enterprises have taken the initiative to adapt to the needs of market development, and have stepped out of Fujian and even gone abroad to implement brand strategy and enhance market influence. "Many enterprises, through differentiated product positioning, employ spokesmen and hold marketing meetings, and vigorously develop brand external influence." Xu Hongcheng told reporters that since 2004, Jinjiang shoe enterprises have been advertising more than 6 billion 500 million yuan in CCTV and local satellite TV. Some enterprises are constantly adjusting their marketing strategy. Anta, 31st degree and other enterprises have become the strategic partners of the Olympic Games and Guangzhou Asian Games through cooperation with top sports events, and the brand appeal is stronger.

　　
And what makes Jinjiang shoe enterprises proud is that Shoe Fair On this platform, the technological level of enterprises is improving day by day. The reporter understands, at present, more than 600 shoemaking enterprises in Jinjiang have been introduced. Italy, Germany, Japan, Taiwan And other countries and regions produce more than 3000 sets of automatic shoe making lines, and more than 250 shoe materials enterprises have more than 500 sets of EVA soles at one time, while stereoscopic scanners, CNC cutting board machines and other equipment are everywhere in footwear enterprises. The shoe manufacturers in the city rely on independent research and development to control the footwear industry to produce more than 2000 core technologies, with 189 patents. The footwear industry has a stable quality rate of 98.2%, and 88 enterprises have passed ISO9000 certification and 108 enterprises have passed ISO14001 certification.

　　
"Jinjiang has the right to speak on the international standard of quality assurance system," Xu Hongcheng told reporters. "Anta has become the Deputy Secretary General of the National Standardization Committee for sports goods, the vice chairman of the national footwear Standardization Technical Committee, and the national apparel Conversion Technology Committee." Guo Hui has become a member of the national standard for the professional basketball shoes, professional sportswear, protective clothing and protective products through the technical specifications, the footwear general experimental method and the wear-resistant test method.

　　
    Shoe Fair So many shoe companies feel the real benefits. Fu Chengzhong, deputy general manager of wild power company, told reporters that by participating in the shoe fair, the capability of independent research and development of enterprises has been greatly improved, the added value of products has been greatly improved, and the bargaining power in the international market has also improved significantly. There are still many enterprises that have benefited from the exhibition such as Fu Chengzhong. "At the exhibition, I ordered a two head automatic feeding leather cutting bed, which can save about 3000000 yuan of material cost per year, and the competitiveness of products is greatly improved." Mr. Gao, head of shoe industry, said.

　　
Xu Hongcheng told reporters that in order to help Jinjiang shoe enterprises better transform and upgrade, the government is also actively taking effective measures, including setting up an industrial venture base, leading the government to foreign investment negotiations, encouraging and supporting enterprises to increase design and research efforts. In addition, the government is also studying the largest preferential policy of introducing talents in history, a large part of which is aimed at the footwear industry talents.