Technology Innovation Helps Enhance The Added Value Of Shoes And Clothing Products

Is there a big profit margin for shoes and clothing products, or a large profit margin for IT products? Most people will probably choose IT products. In fact, the answer is not absolute. In Italy, a pair of exquisite luxury goods. Men's Shoes The price is as high as $1500, and its added value has far exceeded the profit margins of household appliances or IT products. Besides the brand effect, the generation of high added value science and technology Innovation is undoubtedly the root of supporting product profits.

"If a pair of shoes has more scientific and technological elements than IT products, it will naturally produce higher added value." Under the pressure of rising raw material prices and increasing labor costs, more and more Quanzhou footwear enterprises begin to use new technologies and new materials to enhance the added value of products.

　　 New technology to increase unit price by 30%

How many patented technologies can a pair of shoes possess? Anta Tell us, this number is 41. This is not a "single example" of a single enterprise, but a "commonality" of the whole industry. At the thirteenth China (Jinjiang) International Footwear Expo, new technology terms such as "slow shock technology", "2004 - A - core 'core technology", "2009 A jelly elastic glue technology", and "anti fatigue ergonomics technology" are constantly appearing in the propaganda brochures of enterprises.

"The orientation of R & D and innovation is changing, not only in style and color, but in the development of products that can bring more consumer experience to consumers." According to the industry, shoemaking has developed into new technology products, including human biomechanics, ergonomics, bone medicine, polymer materials, chemistry, environmental science, statistics, aesthetics and so on.

In fact, the added value of technology has begun to show. The use of three level slow motion technology on basketball shoes has gained market recognition for the professionalism of PEAK basketball shoes, while a pair of automatic shoe with national patent technology has enabled Jordan to achieve an increase of 30% in unit price. With the patent technology of "breathable technology", "anti ventilation technology", "cushioning technology for soles", "anti fatigue ergonomics technology" and other patent technologies, the wild force has found a blue sea in the homogenization competition.

"For shoe companies, increasing the technological content of products can not only provide consumers with more comfortable and perfect products, but also can effectively prevent" plagiarism "by changing the application of patents so as to change the current market" pattern similarity "and enjoy a certain market space. Lin Shaoxiong, President of wild sports (China) Co., Ltd.

　 10% sales of new materials

On the fourteenth cross strait textile and Clothing Fair, 57 new fabrics were displayed on 57 fabric stands. New fabrics such as seaweed fiber, chicken feather fiber, soybean fiber velvet, microfiber double faced flannel and so on were exhibited by shoe and clothing enterprises.

The reason is that good fabrics can enhance the added value of products. "Since last year, we have used bamboo fiber, soybean fiber and other new materials in shoes and clothing." Hu Zhengrong, deputy manager of the 361 degree public relations department, told reporters that "the application of natural fibers such as bamboo fiber can enhance the functionality of sports products, such as breathability, sweat absorption and antibacterial effects, and consumers are more willing to pay for new added functions."

In the winter products of 2010, DuPont eco thermal cotton, a corn fiber material, made a pair of shoes with a weight of 1/4 lower than that of ordinary materials. However, the warmth retention of PEAK shoes increased a lot. The concept of "super light, ultra-thin and super warm" provided by this new product not only helped PEAK achieve the unit price increase, but also increased its sales volume by about 9%. Similarly, Hongxing Erke has achieved a breakthrough in sales through the adoption of "special nylon net, new super fiber and fine electroplating TPU" three kinds of "Shenzhou" limited edition sports shoes made by Shenzhou VI through the space test.

"Simply rely on the brand to enhance the added value of products has been" weak ", consumers need more practical reasons, what new technologies and new products used, can provide consumers with what kind of function and experience, these are the real foundation to support the improvement of product profits. Hou Lidong, manager of PEAK public relations, thinks that the promotion of added value will eventually return to the product itself.