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    Four Strategic Adjustments To Create Six New Advantages Of Textile And Clothing

    2011/5/9 14:09:00 83

    Textile And Clothing Strategy

    During the "11th Five-Year" period, Jiangsu's textile and garment industry has made remarkable achievements and has entered the ranks of trillions of industries in the whole country. What measures will Jiangsu take to achieve its goal in the beginning of 12th Five-Year?


    Recently, the reporter interviewed Xie Ming, chairman of Jiangsu Textile Industry Association.


    In 2010, the textile and garment industry in Jiangsu achieved a total industrial output value of 10521 billion yuan, double the end of the "fifteen" period, and steadily increased export earnings. The per capita profit, asset profit rate and sales profit margin have been raised in an all-round way. The brand strategy has achieved initial success, and the cluster economy has been developing vigorously, and a number of backbone enterprises have grown up.

    All these make Jiangsu textile and garment market expand capability further, have stronger adaptability and risk tolerance, and have the basic condition of striding from textile province to strong textile province.


    Xie Ming said, "

    The 12th Five-Year

    "During the period, Jiangsu's textile and garment industry will pform its traditional development mode and optimize its structure in an all-round way and establish a modern industrial system with two modernized integration to further develop the fashion culture and creative industries.


    Carry out four strategic adjustments


    "China Textile Industry Association has proposed that by 2020, China should basically build a strong textile and clothing science and technology, brand power, sustainable development power and talent power.

    As the eastern developed province, during the '12th Five-Year' period, Jiangsu will focus on the "four strategic adjustments" to create new advantages in the next round of competition and development.

    Xie Ming said.


    Jiangsu's four major strategic adjustments include industrial restructuring, technological restructuring, organizational restructuring and structural adjustment of regional distribution.

    Among them, the industrial structure adjustment refers to the textile industry plate, clothing industry plate,

    chemical fiber

    The structural adjustment of the four major industrial sectors, such as the industrial sector, the textile machinery and equipment industry sector, and so on.

    Through adjustment, Jiangsu's textile and garment industry will move towards a technology intensive and capital intensive industry.


    The structural adjustment of technology focuses on improving the level of technology, and at the same time improving the productivity of all workers, further reflecting the priority of efficiency in Jiangsu.

    The upgrading of Jiangsu's textile and garment industry will focus on improving efficiency.

    Take the cotton textile industry as an example, the employment of Jiangsu's advanced enterprises will reach below 60 at present, and it will reach 40 people by the end of 12th Five-Year. Leading enterprises will move towards 20 people.


    Xie Ming said that the adjustment of organizational structure was due to the fact that many textile and garment enterprises in Jiangsu used to be produced.

    Manufacturing type

    The organizational structure of enterprises is "jujube core".

    In the future, Jiangsu textile and garment enterprises will further intensify their R & D, design and marketing efforts, pform their organizational structure to "dumbbell type", pform from simple production manufacturers to brand operators, and create a new pattern of headquarters economy.


    In terms of structural adjustment of regional distribution, the "cross river development" strategy and "going global" strategy put forward by the Jiangsu provincial Party committee and provincial government are the direction and key points of Jiangsu's regional structural adjustment.

    During the "12th Five-Year" period, Jiangsu's textile and garment industry will develop faster and more vigorously.


    Create six new advantages {page_break}


    "The four strategic adjustment is summed up as one point is to optimize the structure, and different regions and different industrial sectors have different optimization priorities."

    Xie Ming pointed out that after four major structural adjustments, Jiangsu's textile and garment industry will create six new advantages, namely, efficiency, quality, brand, fashion, talent and environmental advantages.


    Xie Ming believes that the textile and garment industry also has the attributes of manufacturing and urban industry.

    In view of the attributes of manufacturing industry, if Jiangsu wants to occupy the commanding heights in the next round of competition, it must form an efficiency advantage and a quality advantage.

    In view of the attributes of urban industry, forming brand advantage and fashion advantage is the only way for Jiangsu textile and garment industry to realize pformation and upgrading.


    In recent years, Jiangsu textile and garment industry has defined the development direction of "brand Jiangsu and fashion Jiangsu", taking the annual Jiangsu International Fashion Festival as the platform, and strive to build brand advantage and fashion advantage.

    At present, Jiangsu has 2 famous brands in China, more than 50 famous brands in China, more than 30 famous trademarks in China, and more than 300 famous brands in Jiangsu.

    At the second China Industrial Awards Conference held recently, Bosideng International Holdings Limited became the only 7 enterprise in the consumer industry to be awarded the China Industrial awards, representing the fruitful results of "brand Jiangsu".


    Xie Ming pointed out that to achieve efficiency, quality, brand and fashion advantage, talent is the key.

    Building talent advantage is the cornerstone of pformation and upgrading of Jiangsu's textile and garment industry and the realization of rapid development. Building environmental advantages is the social responsibility that Jiangsu must bear.

    Jiangsu, especially the Taihu rim basin, has strict environmental protection regulations to ensure the sustainable development of Jiangsu's textile and garment industry.


    "I believe that with the joint efforts of the textile enterprises across the province, with the support of governments at all levels, the textile and garment industry in Jiangsu will move steadily towards the fully applied industries and fashion culture and creative industries with high technology."

    Xie Ming is confident of the future of Jiangsu's textile industry.

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