Famous Knitted Cities Made By 130 Enterprises

In Henan Province Anyang The southern section of Zhang De road, a new high tech Zone, has a unique style, fashion and reputation throughout the country. Textile park Anyang Huayu Textile Industrial Park. Recently, when the reporter came to Huayu Textile Industrial Park, it was a prosperous spring scene.
　　
　　 Government gathering industry gathering

To accelerate the knitting underwear of Anyang Industrial Agglomeration In 2002, the Anyang municipal government built a Anyang Huayu Textile Industrial Park with a high starting point and high standards. The park integrates underwear, clothing production and commerce, covering an area of 123333 square meters. It has 28 standardized factories, 4 commercial and residential buildings on the street and 2 scientific research offices, with a total area of 142 thousand square meters and a total investment of 140 million yuan. At present, there are 130 underwear manufacturers and 8000 employees in the park.

In the Huayu Textile Industrial Park, rows of rows of shops are arranged in a row, and the business cards, such as Ya Di, angling cats, Redbird, Huanyu and Yongsheng, are erected high up, forming a beautiful landscape.

"Now, there are more than 2300 kinds of knitted garments produced in the park. Products sell well in more than 30 provinces and cities, and exported to more than 20 countries, with an annual turnover of more than 400 million yuan. Song Xiaodan, manager of the customer service department of the park, said that at present, the underwear dealers are gathering together, the sales and marketing of the merchants are flourishing, and the industrial agglomeration effect is very obvious. It has become the largest knitted underwear processing and production base in North Henan, and the popularity and influence of its Group brands are rising. {page_break}
　　
Blessed with gold

Anyang textile industry has a long history. More than 100 years ago, the first cotton mill built in the Qing Dynasty, Guangyi cotton mill, was born here. In the early 50s of last century, several knitting underwear factories in Shanghai moved to Anyang, laying the foundation for the start and development of Anyang's knitting industry. In the early 80s of last century, tens of thousands of farmers in Beijiao, Anyang and other dozens of villages made knitted underwear, and formed a production, supply, marketing and professional market.

At present, Anyang has more than 2000 knitting underwear enterprises, and each year produces 350 million kinds of knitted garments. It is the largest city in the province that takes knitted garment production as the basic industry. In December 2007, Anyang was awarded the title of "China's famous knitted garment city" by the China Textile Industry Association. Anyang seize the opportunity and combine the characteristics of the industry, sketched out the blueprint of the industrial park, and put high investment into construction, so that the Huayu Textile Industrial Park occupied the advantages of heaven, earth, and people.

The park is located in Anyang high tech Zone, adjacent to Beijing Guangzhou railway, 107 National Highway and Beijing Zhuhai expressway. The strong industrial foundation, advantageous geographical location and convenient transportation network provide advantaged conditions for the development of Huayu Textile Industrial Park.

The park is managed according to the principle of "low rent, cost, one-stop, all-round, market-oriented and heavy employment". A series of preferential policies such as rent subsidy, small loan, tax reduction, one-time payment of unemployment insurance, social security allowance, post subsidy and so on will be given to the laid-off workers in the park. Cui Jie, general manager of Huanyu underwear factory, said that she was originally a laid-off worker and the lucky number of the first batch of Anyang to enjoy the preferential policies of starting business. Since 2006, she has received nearly 100 thousand yuan of rent subsidy, which has led more than 200 people to achieve employment.

Nowadays, the enterprises here are booming. Huayu Textile Industrial Park has also become a "golden treasure land". It attracts enterprises to concentrate on the park like magnetic field, which has changed the disordered layout of enterprises in the past and improved the industrial chain at the same time. {page_break}

　 Competition to upgrade overseas

The elegant clothing limited liability company, located in the 8 Row 1 of the park, mainly produces "Wang Bei Er" children's fine quality knitted underwear series; "Ya Di" adult cotton wool suit, thermal underwear series; export trade shirt, sportswear, T-shirt, pajamas, knitted underwear series products, more than 200 varieties.

Ya Di occupies more than 2000 square meters of factory buildings, owns more than 150 kinds of knitting and sewing equipment, and has more than 100 employees. It produces about 1500000 kinds of knitted underwear and 15 million yuan annually.

Chen Ming, general manager of the company, said that 90% of its products were exported to Europe, the United States, Japan, Canada and other countries and regions. At present, the production of export orders has been released to August this year, and the situation is gratifying.

Chen Ming summed up his experience in entrepreneurship. He said: "in recent years, enterprises have achieved two leaps: the domestic market is straddling the international market; and the low value-added products are leaping to high value-added products."

The company was founded after Li Yufeng laid off in August 1999, specializing in the production of adult knitted underwear sets, cotton jersey trousers, Chinese underwear series and sportswear, T-Shirts, T-shirts and other knitted underwear, with an annual output of 2 million pieces. The products are mainly domestic sales, and have 50 provincial and municipal agents in the whole country. The annual sales revenue is 20 million yuan.

In 2011, the year 12th Five-Year began, the company's objectives and tasks were: economic indicators increased 1 times over the previous year. A total of 1 sewing workshops will be added, and all kinds of knitting and sewing equipment will be increased to more than 300 units. The number of workers will increase to 200~250, so that the production capacity will be doubled. At the same time, stepping into the initial stage of brand operation, take the road of brand development.

When the reporter walked into the office of Li Yufeng, chairman and general manager of the 18 row of 1 rows of red chest bird clothing company in Anyang, she was attracted by a piece of medal on the wall: "the ten major clothing brands in Anyang", "the ten strong clothing enterprises in Anyang", "the star of business in Anyang", and the five "labor medal in Anyang". These awards not only record the glorious course of the development of enterprises, but also the intangible assets created by Li Yufeng and their employees.

With the continuous development and expansion of enterprises, the company moved from Anyang Yubei underwear City to Huayu Textile Industrial Park. The factory occupies 1500 square meters, and more than 200 units are all imported equipment. In order to ensure product quality, the company uses pure cotton 32S and 40S combed yarn as raw material, weaving its own grey fabric, improving the added value of knitted fabrics and products. {page_break}

　 Intensive farming and quality marketing

According to Cao Yanbing, the head of the 9 Row 1 fishing and infant clothing company, there are 3 production plants in Tangyin, Yi Gou and Huayu, which have more than 300 sets of imported knitting machines, flat screen printing machines and all kinds of advanced sewing equipment, with more than 500 employees. The company mainly produces knitted garments for infants and young children, with more than 100 varieties.

Since its establishment, the company has learned from others, and has experienced more than 10 years of market experience. It has pioneered the registration of "angling cat" brand, and has taken the road of brand development, and gradually formed its own unique style.

In the fierce competition of children's wear market, the company adheres to the management concept of "let children be healthier, livelier and happier", and strive to win the market by quality, with high popularity and stable consumption groups, and business volume is constantly rising.

The company's product sales base on Henan, and in Jilin, Changchun, Henan Zhengzhou and other more than 50 provinces and cities have general agent, formed a more perfect market network system, annual sales of more than 40 million yuan, in the same industry far ahead. The company has established its leading position in the same industry with the strength of technology and scale.

To this end, the company has made brilliant achievements in its development history: the company has been awarded the title of "the ten largest clothing brands in Anyang", "the most potential underwear brand in Anyang" and "the favorite brand products of Chinese women and children".