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Lv Jingang: 70 Yuan To Create Billions Of Wealth

2011/5/9 15:02:00 46

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Work Of Chengdu Company

More than ten years ago, Lv Jingang arrived at the provincial capital from Nanxi, Sichuan.

Chengdu

There was only 70 yuan in his pocket, and ten years later he founded it.

company

And become an industry leader.

He is still his name.

Lv Jingang was always the first to leave work, and that was his pleasure. "If I had nothing to do, I would be very miserable."

In this way, in a short span of more than ten years, a legend came into being: the poor boy with only 70 yuan turned into a rich millionaire.

Card puncher drives workaholics.

Huahui international shares chairman, Sichuan Hui Ji Food Industry Co., Ltd.

Chairman

And the chairman of Chengdu Hualong Food Industry Co., Ltd.

Now the title on Lv Jingang's head is enough to be envied, but in 1990, he was only a 17 year old boy from Nanxi, Yibin, with only 70 yuan.

Over the next 5 years, Lv Jingang, who had neither money nor support, worked as a chef, a delivery driver, and a salesman.

Although the job is not ideal, but with an indomitable spirit, he persisted and accumulated the first pot of life: a large number of food enterprises and retail enterprises valuable resources and rich related marketing experience.

Using "the first pot of gold", Lv Jingang spent several million yuan together. In 1996, he invested in the establishment of Chengdu Hualong Food Company and began to move towards the food agency.

At the beginning of the business, the company had only 5 poor people, and business development for a long time did not improve. But Lv Jingang unexpectedly did a "stupid thing": bought a punch card with 3800 yuan of the total capital of more than 10%, but at that time, punch card machine was not popular in many large companies.

Lv Jingang said, this is to remind oneself to work hard, and punch card machine also witnessed his almost crazy efforts: from the establishment of the company to the present, Lv Jingang is the first to leave work.

Lv Jingang's efforts have received huge returns. By 2000, Hualong Food successfully represented dozens of famous brands at home and abroad, and built a sales network covering 100% coverage of business super and community convenience stores in Sichuan.

Superior courage

"The success or failure of product development and sales depends on the market. I will never do products and businesses without market."

Lv Jingang is very brave, and is a fighter in selflessness in the commercial war. But everyone familiar with him knows that this young boss is full of wisdom and courage.

In 2001, Lv Jingang represented a melon seed brand in Anhui.

On a visit to Anhui, he looked at the production process of the melon seed in detail, and suddenly realized that the melon seeds were not fried, but made from Chinese herbal medicine and made by boiling, steaming, boiling and drying.

So Lv Jingang came up with an idea: why not move the technology to Chengdu and produce a "boiled" melon seed?

This idea did not win the support of the surrounding people, but in August 2001, Lv Jingang injected 5 million yuan into the establishment of the Hui food limited company. At the same time, he also hired the original group of Hui Zi melon seeds to make the production instruction for his own "emblem" melon seeds.

Almost overnight, the "emblem" melon seeds sold well in Sichuan and southwest China. After that, products such as "dried bean curd" and other products were also booming.

Use future to gain credibility

However, the development of the two signboards was not smooth sailing. Especially from 2002 to 2003, the development and growth of the "emblem" encountered serious shortage of funds. Lv Jingang, who ran between banks, did not find a solution for a long time.

What to do? He decided to use his credibility to make a difference.

Lv Jingang showed his charisma: taking all the property, including property, as a risk guarantee, and signing a promise to repay it for life, "this is my personal future."

His approach has won the trust of many banks. After successful capital acquisition, the "emblem" has once again achieved leaps and bounds. "Hualong" and "emblem" both have billions of assets.

"This is the" emblem "for 8 years, I bear the greatest pressure, can bear the pressure itself is a manager must go through the process, if I can't pass this pass, I'm afraid I fell down.

He admitted.