Product + Market &Nbsp; China's Textile And Clothing Exhibition Will Be Strong.

You must be very busy these days. Textile and clothing No one can see less about professional exhibitions.

March 9th, Shanghai international clothing textile Trade Fair in Shanghai International Exhibition Centre Hold;

March 16th, 2011MODESHANGHAI and Shanghai Latest fashion Zhou opened the theme pavilion in World Expo, Shanghai.

In March 28th, the nineteenth China International Fashion and Accessories Fair was held at the Beijing China International Exhibition Center (New Museum).

In March 30th, 2011 China international textile fabrics and accessories (Chun Xia) Fair was opened at Beijing China International Exhibition Center.

April 2nd, 2011 China International Home Textiles and accessories The Expo is held in Shanghai World Trade Center and Shanghai International Exhibition Center.

In April 20th, the 2011 (spring) Shanghai textile and clothing exhibition will also be held for the first time jointly with the Shanghai international brand clothing exhibition, the transnational trade fair of garments, and the China Japan Korea exhibition of fine fabrics.

With the continuous development and improvement of the market economy, especially the rapid development of science and technology, the new products and technologies are changing rapidly. The exhibition has become an important carrier for people to accept the latest information, grasp the market trend and perceive the economic well-being. At the same time, with its unique professional and targeted features, the exhibition has gradually become an excellent tool for international and domestic enterprises to directly face customers and display their image and products. "Exhibition" has become one of the most popular words in China's textile and garment industry.

Ten years ago, there were only a few of the textile and apparel exhibitions in the country, with an area of only more than 10000 square meters. Nowadays, not only Beijing, Shanghai and Guangzhou hold many large-scale professional exhibitions every year, but also almost all of the textile production and processing centers and textile and garment industries have their own textile and clothing professional exhibitions. Nowadays, there are too many kinds of clothing exhibitions held in China every year. More and more textile and clothing exhibitions have become an indisputable fact. Among them, a large number of international standard, influential and highly respected exhibitions have emerged, such as CHIC (China International Clothing and Fashion Fair), Intertextile (China international textile fabrics, home textiles Expo), CITME (China International Textile Machinery Exhibition) and so on. These exhibitions have been listed as the largest and most potential textile and clothing professional exhibitions in China and even in Asia.

After entering the 2011, in the global economic situation and China's domestic demand market downturn, the industry is concerned about whether China's major textile and apparel exhibitions can effectively support the efforts of all parties, give full play to the effectiveness of the exhibition, and help the textile and garment industry enter a new historical period.

　　 Products should be spoken at the exhibition.

Since the economic storm, China's exhibition industry has also been bustling to the depression. Especially the cold and cheerless clothing trade fair of Guangzhou Trade Fair has made many people feel the cold winter's unexpected arrival. The international financial crisis, which originated in the US Wall Street, made the Chinese textile and garment industry feel more chill when the cost of raw materials increased and trade slowed down. However, 2011Intertextile (China international textile fabrics and home textiles exposition) brings another scene: the customer registration office has been lined up on the square outside the exhibition hall. Obviously, this is quite different from the gradual deterioration of the international environment. It is reported that 40% of the exhibition is Chinese enterprises, and 60% from overseas exhibitors, a record high. Intertextile's strong trend over the years has conveys the message to China's exhibition industry that products and markets are always the cornerstone of the development of the industry and the basis for the success of professional exhibitions. Many Chinese and foreign large fabric groups, such as Lan Jing and invida, put the first stop of new products here; vocabulary such as "transformation and upgrading", "innovation", "technology content" and "added value of products" are constantly appearing in the communication of participants, and all these words are related to products. Compared with the slightly monotonous fabric products a few years ago, today's fabric exhibitions can be described in terms of "richness and colourful", which can be said to lead the fashion and dance with fashion.

The change of the economic situation at home and abroad is a topic that can not be passed around. There is no enterprise to avoid the difficulties faced by enterprises. A company responsible for foreign trade staff admitted: "after September 2009, no orders were received. Now, even if there are orders, it is not easy to answer. Because the situation is changing rapidly, who knows if foreign buyers will go bankrupt? But to this point, many foreign buyers still have confidence in China's textile industry: "Chinese textile is still excellent. Although Vietnam, Bangladesh and Kampuchea also have textile industry, I still buy Fabrics from China. China's textile industry has its own advantages, and other countries can not take the place of China. " {page_break}

　 Actively create brand value

At present, the global economic situation is not optimistic. The exhibition industry is one of the most important industries in the trade and service industry. It is one of the industries most affected by the economic crisis. Since 2009, the overall scale of various exhibitions in China has decreased, and total revenue has also decreased by at least ten percentage points compared with the same period in previous years. How to deal with the problems that must be faced by major exhibitions?

However, there are still some problems and defects that should not be overlooked in the textile and clothing exhibition market in China at present. That is, the absolute quantity and the overall level are low, and there is no reasonable competition order. As experts say, China's clothing exhibitions at all levels, all levels and categories are still in the "Warring States era". The reason is that the purpose of some exhibiting agencies and organizers is not to start from the overall development of the industry, but only from their own interests. Because the threshold of textile and clothing exhibition is relatively low, many units drive away, ignoring the development level and operation ability of the garment industry in this area, which to a considerable extent caused the waste of exhibition resources and the disorder of the market, and also hindered the further improvement of the brand clothing exhibition level.

With the survival of the fittest in every industry, the exhibitors will definitely reduce, but it will also facilitate the integration of participating economic entities, that is to say, a small number. But the integrated entities will have more strength, especially the textile and garment industry. When the export is confronted with difficulties, plus the national efforts to stimulate domestic demand, we should pay more attention to domestic publicity, and quality exhibitions are the best way of publicity. Therefore, we should be more inclined to enhance our publicity through exhibitions, which has promoted the development of the exhibition from another aspect.

Take the China International Clothing and Accessories Fair (CHIC) for nineteenth years as an example, it has always been regarded as a barometer of China's clothing industry. The rise and fall of the industry and the ups and downs of enterprises can be reflected more or less on this platform. Foreign counterparts also regard it as the highest level clothing professional exhibition in Asia. For example, the Federation of Korean fiber industry started from 2003 to 2009 and lasted seven years to hold the Korean Fashion Textile Expo in Shanghai with the name of "PreviewinSHANGHAI". Since 2010, the exhibition has been relocated to Beijing, renamed "PreviewinChina". This year, it continues to exhibit in the form of Korean Pavilion in the CHIC exhibition to promote the development of its garment enterprises in China. 2011 is the biggest year for China's garment industry to face difficulties and opportunities since the beginning of the new century. Under such circumstances, the content of CHIC2011 has far exceeded the exhibition itself, and exhibitors do not seem to be as simple as the behavior of enterprises. The positioning of CHIC2011 seems to be no longer confined to commerce, but instead of focusing on value and transforming it from a simple exhibition platform to a value platform. The theme of CHIC2011 is "discovery trip". It pays more attention to helping enterprises build brand value. In turn, because of the importance of value creation, CHIC has also become the most important platform for China and even the apparel industry in Asia. {page_break}

　　 Fish and bear's paws in the market and Exhibition

In many professional exhibition competitions, such as CHIC and so on already have the scale and influence, such as the new MODESHANHAI, Yiwu commodity, Shaoxing textile and other professional fair also began to be among the famous exhibitions. So, in the future, what kind of exhibitions will have more potential and vitality in China?

The purpose of the exhibition determines the future of the exhibition. Experts pointed out that the future "exhibition", apart from a few large, brand and comprehensive exhibitions, will continue to maintain vigorous vitality. Some other exhibitions will focus on helping brand enterprises and professional markets to create value attached, and realize the transformation from a simple exhibition platform to a value platform. In a sense, the era of purely relying on exhibition profits will soon be gone. Local governments rely on the attraction ability of the exhibition industry to promote industrial linkage development, realize regional economic prosperity, and promote the exhibition mode of "industrial cluster, professional market and brand exhibition" Trinity. The brand exhibition is becoming a new business card of regional image and professional market.

It is noteworthy that the specialized market has begun to form a market industry chain that integrates "cluster procurement, commodity display, brand incubation, e-commerce, warehousing and distribution". It has also formed an industrial chain system with production enterprises as downstream industries and exposition exhibitions as the upstream industry, forming a new development pattern of "professional market expanding new space and brand exhibition seeking new platform". At present, some independent exhibitions are seeking cooperation with the professional market, and strive to expand the industrial chain belonging to the exhibition. Meanwhile, the professional market is also increasing the exhibition function and actively extending the industrial chain of the professional market. I believe that the combination of market and exhibition, such as the "double dance", will surely bring a new dawn to the development of China's textile and garment professional market under the shadow of the global financial crisis.

"Grasp products, earn a year; catch talents, earn ten years; seize brands and earn 100 years." This is the line in a TV play that China is playing. "Catching products, talents and brands" will be a powerful starting point for the textile and garment professional exhibitions in 2011, which will continue to develop vigorously in the economic downturn.