The Essence Of Business: Profit Model

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The young and famous crooked talent in the United States

Most people sell houses, of course, need help.

The reality is that your broker's thoughts and mentality are not exactly the same as yours. Maybe your house can be promoted for another ten and a half days, and you can sell more 3% to 5%. But at this point, your broker's fear is not the delay of time, but the "prying up" of other agents who take the initiative to make quick gains and quick profits. In that case, he will lose everything. Even if your house can sell more than $100 thousand and 20 to $1 million, 2-3%'s Commission will be more than a few thousand dollars or more.

So, what your broker is thinking at this time is not to maximize the value of your house, but to rush ahead with other intermediaries as soon as possible. So, what your broker will probably do at this time is to use information asymmetry to explain to you that it will make you sell at the first reasonable price, so your house actually sells a low price.

What Levitt did not say is that the charging mode of two intermediaries is "eating the upper house and getting the next home", and collecting commissions from both sides.

This mode design will inevitably induce intermediaries to take corresponding strategies to gain advantages and avoid disadvantages.

To get rid of this phenomenon of "bad money drives out good money", there are two profit models with different standing positions.

[mode fifth recruit]

Plenipotentiary - "worthy of trust"

The first way is to let the broker be your man, and it is your interest.

For example, decorate the house, this is really a very tiring thing: drawings design, material purchase, construction supervision, "the house is finished, people have faded", which is often heard emotion; spent heavily decorated house after occupancy, trouble is constantly hidden, this is also often heard complaints.

In modern society, the division of labor is becoming more and more detailed, and more and more "professional people do professional things". Experts like that have become indispensable screws and hinges in the increasingly sophisticated social machines.

Even if you are more capable of learning, you will never be as good as a professional decoration company. Besides, this kind of knowledge and experience that you spend money and effort in decorating will be a waste of life for you who are not happy or decide to make a living.

The most effective and economical way is to trust a professional company to make him your representative and take full responsibility for the related matters.

In the field of housing decoration, there is "project supervision", just like the "full-time appointment" in the field of housing sales, the so-called "one-stop" and "one-stop" mode of housekeeper.

Performing Arts brokers, sales agents, housekeeping services, hotel management, private banks, auto 4S shops, society from scarcity to redundancy, times from heroes to experts, and the slogan of "housekeeping service" is shaking heaven and earth.

When the information available has become sufficient, when the content of the related services has become jumbled, "leaving responsibility to us, leaving leisure to ourselves" and "keeping the customer lazier", it is easy to become a slogan for providing "close service" and a strategy to improve customer stickiness.

Shanghai stock exchange scarce resources of the "old eight stocks" era, as long as it can buy stocks to make money, the rent-seeking rent-seeking relationship is a breathtaking scene. Now, the rolling electronic screen is dazzling thousands of stocks, and the basic analysis technology judgment has become the professional ability of buying and selling.

Therefore, as a "financial manager", the fund companies are surging.

With the extension of product market space, logistics has begun to include more and more links and corresponding suppliers: trunk pportation, interim warehousing, short barge distribution, international freight forwarding, raw material supply, bundle sorting, packaging processing, booking declaration, waybill management, route optimization, cargo tracking and return management.

As a result, the supply chain management company as the fourth party logistics has become a fashion.

Since it is derived from clear positioning, accurate positioning is the key to this model.

For example, enterprise financing, you can act as the representative of investors, provide investment management services, collect management fees and profit sharing, and also act as representatives of entrepreneurs, provide capital operation services, collect consultants fees and commission Commission.

The role of a party's representative is clearly defined.

If you want to understand who is your "food and shelter parents", Li Guoqing's dispute with the "big woman" is very boring.

Since it is derived from multiple choices, optimizing the allocation of resources naturally becomes the source of profit.

Of course, you should strive for a higher and more reasonable price for your housekeeping customers. Of course, you should try your best to protect the interests of your housekeeping customers. Of course, you should rely on your professional ability to save a large amount of cost on the basis of the cost of your housekeeper's customers.

"Worthy of trust", although only four words, is the highest evaluation of housekeeping mode.

[model sixth]

Power distribution platform -- what you are looking for is coming face to face.

Let the broker who has a heart in your mind become a "Butler" that is consistent with your interests -- because it is your "exclusive". At this time, your broker is no longer afraid of others to "rob the runway", so you can concentrate on your entrustment in a long-term manner. Because you are "full-time", at this point, you can ask for the sales price of your broker's service quality, and your demands can be tied to his interests.

That's the theory.

But often you just dare not.

The reason is asymmetric information.

Because then there will be N brokers who claim that they have the ability and character to be your manager, and you simply don't know which profession is the most dedicated one.

The result of giving up multiple choices is that you have to face another almost identical choice.

There is another problem: there are actually N "you" faces the choice at the same time -- there are many people who want to buy a house, and there are many people who want to sell the house. In fact, you are not the only one who wants to buy your house. Actually there are many houses like you that want to sell.

Just like stock trading, there are many people who want to buy, and many people want to throw. In fact, both sides have multiple choices, both sides are massive amounts of information. This requires a mechanism to make the nearest business conditions match quickly.

This mechanism is called "two way auction" - both sides bid at the same time.

The platform for providing such a mechanism is the stock exchange, and the profit pattern is the "distribution platform mode".

The key of this model is that we have to stand on a completely independent third party, only to provide a fully communicated platform and corresponding auxiliary services, so that buyers and sellers can freely match pactions under the condition of complete information.

The original free trade market, the modern online e-commerce, the "distribution panel" are everywhere; the "Red Star", "Metersbonwe", the "selling Street" and "big era" of food and beverage, many of the so-called new models are actually power distribution platforms that enable the two sides to fully communicate to facilitate pactions.

Since it is only an information platform to facilitate pactions, the authenticity of information and the integrity of buyers and sellers naturally become the foundation of this model.

To understand this, it is not worth the "shock" of Ma Yun's so-called "killer" for "safeguarding the values of customers first and defending the principles of integrity".