Famous Brand Clothing In China -- FIRS (Two)

Over the past 20 years, Shan Shan has been a leading enterprise in China's clothing industry, leading the direction of China's garment industry.

Since its founding, Shan Shan has been determined to "create the first name brand of Chinese suits", and put forward the brand development strategy for the first time in the Chinese garment industry with a forward-looking vision.

The Chinese fir industry first launched the advanced industry philosophy and practice of "famous brand strategy", "designer brand", "intangible assets operation", "multi brand and internationalization" before the Chinese clothing industry. It was also the first 520 key enterprises to implement collectivization operation, shareholding system pformation, listing and national support, and the "China top 500" enterprises.

Shan Shan has established a long lasting cooperative relationship with the famous international garment enterprises and institutions such as Itou Tada, Italy, France, Ruby, Norma, France and the High Fashion Association.

At present, there are 22 kinds of clothing brands in Shanshan enterprise, and more than 1500 franchise companies in the market one or two, and 12000 employees are directly employed.

In November 27, 1992, Ningbo Shanshan Limited by Share Ltd was founded.

In 1994, the Chinese fir was introduced into the CIS image plan throughout the country.

In January 8, 1996, the company issued 13 million shares of A shares and was listed on the Shanghai Stock Exchange in January 30th.

In 1997, the company put forward three famous brands, famous enterprises and famous teachers, and launched the first design brand "FLRS".

In 1998, the company promoted the concept of brand culture. Large fashion show "I am not the wind" tour more than 20 major cities in China.

In 1998, the "Shanshan industrial city", which has the international standard, was put into full use, and the foreign production management technology was introduced.

In 1999, "Shanshan" trademark was recognized by the State Administration for Industry and commerce as a well-known trademark in China.

In 2000, "Shan Shan" has obtained the environmental label certification certificate. It is the first clothing company in the country to pass the demonstration.

In 2001, the "Shan Shan" FIRS shirt was awarded the title of Chinese famous brand product by the Chinese famous brand promotion committee.

In 2001, "Shan Shan" was selected as one of the five well-known franchise brands in mainland China.

The other four brands are Hualian, KFC, Quanjude and Ma Lan ramen.

The five brands were selected by the franchise Council of China Franchise Association.

In 2002, "Shan Shan" was appraised by the Franchise Association of China Franchise Association as the excellent brand of the year. The 11 year excellent Chinese Chartered brand "Shanshan" is the only clothing brand selected.

In 2002, Shan Shan and the China Fashion Designers Association jointly launched the "Chinese clothing talents and brand engineering".

In 2002, Wu Xuekai, the designer of the company, won the Golden Summit of the Sixth China fashion design.

In December 28, 2002, Shanghai Shanshan science and Technology Co., Ltd. lithium ion anode material project construction was officially launched.

In March 2003, on the first men's day on the China International Fashion Week held in Beijing, the popularity of Chinese menswear with the theme of "high-end business and leisure" was released by the "Shan Shan" brand, which further consolidated the leading position of "Shanshan" brand in China.

In September 2003, the China General Administration of quality supervision, inspection and quarantine and the Promotion Committee of China famous brand enterprises announced the list of Chinese famous brand products in Beijing in 2003.

In October 2004, Shanshan and Liu Xiang formally signed the contract, becoming the only global clothing brand of Liu Xiang, and the perfect combination of national hero and national brand.

In March 2005, "Shan Shan" won the "2003 - 2004 China clothing brand planning Award" and "2003 - 2004 China clothing brand Achievement Award", and won the brand value award nomination.

In June 2006, Shanshan was selected as the 50 most valuable private brand in China.

In June, the "best brand" and "internationalization" were selected as the best business model in China.

In March 2007, Shanshan brand first appeared in Milan fashion week; Shanshan's "QUA" brand opened in Beijing.

In November, Ningbo Reiss Brand Management Co., Ltd. was established. The company is mainly engaged in the introduction, agency and management of famous international brands.

The company has obtained the regional proxy of Wanxing Wei and British Dunhill, and the French Smalto brand's national agency.

In April 2008, at the foot of Taishan, the Chinese national brand exposition hosted by Shanshan Group was held.

A "Declaration on the crossing of the peak of Chinese national brands" was held.

In May 2008, after the Wenchuan earthquake, Shanshan donated money to support the disaster area, and the total amount of donations was 15 million yuan.

In December 2008, the brand of Shanshan won two awards: China's top suit brand and top dress brand.