FZL (Non Mainstream) Men'S Clothing, In Non Mainstream Culture, Dig Out Fashion Trends.

Rising in the 90s of last century, with the gradual opening up of China's economic development and social concept, people's acceptance of foreign culture is getting higher and higher.

At this time, the pop music of Elvis and other superstars opened a window for the non mainstream culture style to enter China.

In the simple literal sense, the non mainstream is not the mainstream. However, in the course of cultural evolution, many people's understanding of the non mainstream is confined to a narrow level.

Perhaps it is because the heritage of culture has produced a metamorphic flavor. In the past, many people felt that the mainstream was not a personality that could not be integrated into the public life.

However, as time goes on, many of the past "weird" personalities, but now more and more people accept and like it, so,

It is not a constant. With the change of time, the connotation of culture has changed greatly. For example, riding horse in the past is the mainstream way of travel. In today's society, it can only become a narrow non mainstream aristocrat movement, which is the result of social development.

Is also evolving.

20 years ago, Chinese men were very handsome in their tunic suits. 10 years ago, Chinese men had to wear their suits and suits. If you still wear the Chinese tunic suit, you are not a great person or a fool. You always wear a suit. Do you want to be a very strict business executive or a salesperson?

Men's consumption tastes are developing rapidly along with women's fashion. People's consumption view is also keeping pace with the times. In the past, people seemed to think that the way of dressing differently was now more personal, and after adding some popular elements, it became a fashion and gradually became a trend.

FZL (non mainstream) to become a well-known clothing brand.

"Opened in 1995"

"Is a company specializing in

Xu Mingceng, the shopkeeper, said that China's cultural inclusion will be more and more simple. The combination of fashion development and personal psychological needs will promote the survival of Chinese male consumers.

"

"Dedicated to the original design of fashionable men's clothes, pursuing the ultimate personality, deeply publicizing, advocating the ultimate life, pursuing fashion, intelligence, sensibility and health, and following the trend of European and Japanese fashion, combining with the characteristics of Asian men's body, creating the unique design body and classic collection style of the mainstream.

With exquisite workmanship and handsome style, the leisure and formal dress are perfectly integrated.

Today, the "FZL non mainstream" shop has grown into a non mainstream clothing enterprise (China), specializing in male consumers' personalized lifestyle products.

Mainly, products also involve

And accessories and other products.

It is not too bad to praise Xu Ming with the promoter of China's non mainstream culture. In 1995, he put forward this concept of consumption and set up a special store. There are not many people in China. In the eyes of Xu Ming, non mainstream cultural excavation can create a valuable fashion industry.

In 1998, the "non mainstream" brand was successfully registered, and the non mainstream clothing enterprises in Hangzhou were established. After more than 10 years of hard work, the non mainstream clothing enterprises have nearly 300 stores in 80 cities nationwide, and the channels are still expanding. There are still lots of empty customers in the whole country who are interested in making phone calls to join in the consultation. Xu Ming is very proud of the current enterprise status.