"Big Brand, High Price, Low Standard" Luxury Brand

It is understood that in recent years, known as "high quality," known internationally. Big suit In the Henan market, all of them are qualified products, and quality problems are emerging one after another.

Product quality is not qualified first is the problem of raw materials, a clothing enterprise design director told the author, general brand businesses have their own procurement department to be responsible for selecting materials, however, because of the style and color of clothing are affected. Consumer Some important factors of purchase, therefore, some purchases only focus on the shape and color of cloth, and neglect the quality of cloth, and problems will arise when purchasing.

There is also a situation where producers are adulterated in terms of quality, such as getting Garment order The nominal cotton content is 75%, but the finished products produced by the manufacturer often contain only 68.2% of cotton content. These are caused by the reduction of cotton content in the production process.

Shopping centres are not strict in quality control of brands. A garment manufacturer in Henan told the author: "for example, before clothing enters the shopping mall, it will conduct some spot checks on some products, but the shopping mall does not check all the products. Therefore, in the inspection report, it is possible to display qualified products, and only a few of them are qualified." "Many clothes are dealers or shop managers in the province to decide the grade. For example, our well-known brand of women's clothing, in Zhengzhou's shopping malls, is part of first-class goods and some qualified products, but in the city's shopping malls counters, all are qualified products. This is a code of conduct. " Xiao Yu, the shopkeeper of a shopping mall in Zhengzhou, said Xiao Yu.

A brand director said: "first class and qualified products are sold in the Chinese market, there is no regional difference in urban sales. As for the big brands that are hard to see first class products in the Zhengzhou market, it is because dealers do not choose first grade goods when they purchase them. "China is one of the processing bases for these luxury brands. In fact, almost all developing countries in Asia are classified as luxury goods processing areas. Luxury brands are not only required to produce a ready-made garment in China. The processing of embroidery is naturally placed in China. The cotton precursor may be processed in Malaysia later. These processed clothes went back to Hongkong, and assembled in Hongkong to assemble into garments, then shipped to Italy, France or Spain. Familiar with the high-end clothing Xiao Yu said.

Will the garments produced in China or other countries and regions be sent back to headquarters? Due to the high cost of transportation and customs, the products produced in the world should be sent back to headquarters for inspection, but they are not feasible in operation. Of course, there is no "quality certificate" issued by headquarters for those garments that do not return to headquarters. In fact, some luxury brands are more inclined to fashion brands, or they can be called "luxury new ones", which are second-line brands themselves. "Some of the first-line brands have factories in China for fear of being seen in China or other Asian exhibitions, and even some remote processing plants are being OEM. Some home workshop factories even do not know the locals." Xiao Yu also revealed the "open secret" of the industry.

It is understood that the national clothing standards or clothing standards of the industry deviate from the standard value according to the appearance of the garments and the internal quality inspection results, and the garments are divided into three grades: the top quality, the first grade and the qualified products. Among them, the best quality is the best and the first grade is the second. Some people in the industry have analyzed that because of the stringent requirements of Beijing, Shanghai and other tier cities on the entry of large clothing into shopping malls, the requirements for the quality of clothing are also high. In some second tier cities, many brands take advantage of the sales of qualified products because of the lack of strict checks on brands.

In the process of consumption, consumers should set up the correct consumption concept, do not blindly look at the brand, but also look at the quality of the brand. Not all famous brand goods must have the quality of first-class goods. Not all garments that are marked with first-class prices are first-class goods, nor are all high priced goods necessarily worth the value.