Nike Adds &Nbsp To China'S Logistics Center; Local Brands Are Hard To Surpass.
Ambitious local sporting goods
Brand Lining
,
Anta
We have always dreamed of being in China.
market
Beyond Nike, Nike now adds another difficulty to this challenge.
This year, Nike China Logistics Center opened in Taicang, Jiangsu. This is also the seventh and second largest logistics center in the world.
When the annual sales volume of Nike in the Greater China area reaches 1 billion 864 million US dollars, what is the most important and important thing for us to do now? It is not a brand, not a marketing, but a powerful logistics support system that can efficiently manage inventory and replenish goods quickly.
The following figures are enough for Lining and Anta to envy.
The huge square box has a gross floor area of 200 thousand square meters, with more than 100 thousand pallets, with annual throughput capacity of over 240 million times, and can meet 79 container trucks loading and unloading.
More importantly, Nike will shorten the delivery time by 15% - a product will only take several hours from the store to the order.
It's like a giant CPU.
The basis of sorting and management of all commodities depends on the powerful ability of digital collection and processing.
All goods are embedded in an electronic tag and scanned one by one. The workers pick and distribute goods according to the information on the electronic display screen. The information is connected to Nike through the special data port. Every day, a complete shared data is sent back to the relevant departments.
There are so many huge amounts of information that the amount of coding required by computers is almost as high as that of Amazon, the largest shopping website in the world.
"The world's top level logistics warehouse adopts the most advanced technology in the industry, and many technologies are pioneered and unique by Nike."
Hans Van Albic, vice president of Nike global operations technology, said to Global Entrepreneur.
Including a total of 9 kilometers of conveyor belt, order picking machine, radio frequency scanner, automated warehouse management system, and many other logistics technology and equipment, so that the warehouse in the allocation efficiency, huff and puff, resilience of three indicators reached the highest level in the world.
The Nike's first large logistics center in China has two buildings, which store shoes and clothing items separately, and connect them through the conveyor belt device.
The storage area is divided into two parts: the whole box area and the pallet area, and the bulk pallet area is distributed among them.
If there is a large order, the whole box area can be directly distributed; small orders can be drawn from the bulk goods in the pallet area. According to the distribution and sorting requirements, the clothing distribution floor is divided into three layers: the top level is the 45 thousand shelf area with independent coding, the two level is two automatic sorting system, the first is the packing and loading distribution area.
Surprisingly, the coding of the top shelf area with 45 thousand independent codes is actually not regular. This is mainly to avoid operators from memorizing the code with frequent operation, resulting in misoperation.
The weak operator uses the machine speech system to talk with the computer to check the inventory information. The weak pre automatic control system will inform the operator of the weak area. After the operator arrives, the shelf area code and the weak number will be confirmed by the microphone and headset to the computer system.
The speech recognition system is developed by Nike independently. It can recognize languages and even dialects in different countries. The system will collect and record the audio information of each operator in advance.
In case of emergency, Nike is equipped with a set of emergency devices. Once the speech recognition system fails, the weak operator can use his hand held scanning equipment to save time, which is another use of shelf code.
At the same time, the angle of these shelves is designed according to ergonomics to minimize the strain of lumbar muscles.
Nike stipulates that goods must first exist in the middle layer when the shelves are abundant.
At the bottom of the shelf, the gap between the bottom shelf and the floor can accommodate temporarily expanded shelves to facilitate the storage of materials during the peak delivery period.
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The storage area of the top floor of the CLC3 building is as high as 10 meters. In order to maximize the utilization rate of space and increase the capacity of goods, Nike adopted a narrow laneway system, and the width of the roadway between the shelves was also reduced to the minimum, which is almost the same as the width of the fork lift truck.
Nike installed a special magnetic conductor system under the floor for forklift truck traction.
The intelligent guidance system enables the driver to automatically enter the magnetic force line and enter the weak lane with the most accurate driving posture, so as to avoid any collision.
When the automatic guidance is weak, the forklift can only go straight ahead and forward along the distribution of the magnetic wire, but will not swing around. If the weak car is finished, turn off the magnetic conductor switch, and the lorry can turn around.
CLC the general process of distributing goods is: receiving orders, sorting orders, and weak storage areas.
The whole area of the storage area is shipped to the 2 floor sorting area through the conveyor belt. The operator and the conveyor belt will be checked and checked two times. The balance of the order goods will be manually replenishment by the 3 floor operator. After the automatic sorting machine is checked and packed, it will be pported to the 1 floor for scanning, checking, loading and shipping.
In the course of operation, the most important factor is precision.
Taking clothing sorting as an example, when the whole box goods in the storage area of the 3 storehouse are sent to the 2 floor through the conveyor, the operator will scan the label through the handheld scanner.
The placement and height of all labels are strictly regulated to improve the efficiency of checking.
After checking correctly, when the conveyor belt was sent to the 1 floor, scanning equipment was scanned every few meters along the way, the barcode was scanned, and the location information was recorded.
This information is also connected with the automatic sorting equipment distributed in the functional areas of the logistics center, so that the products can be sent to different operation areas quickly.
Once the sorting is wrong, the pmission belt will automatically dump the wrong goods out and enter the special channel to be handled by the special person.
When the goods are checked by layers, from sorting to packing, CLC's system will automatically print out a label, clearly indicating the number and number of goods.
The computer can also estimate the volume of the cargo and tell the operator what type of packing box it is most suitable for.
In addition to checking the number and code of the goods, the packing operator should attach the goods delivery labels to the specified location, so that the machine or manpower in the next link will be checked again.
Before loading and dispatching, the warehouse management system performs information screening again, according to the time distribution requirements of the order, using different pportation tools and multi-level logistics network to ensure that the products are delivered efficiently, accurately, timely and at the lowest cost.
What happens when a fire breaks out? CLC avoided all this at the beginning of the design.
There are more than 220 air detectors installed here. Once the fire is on, the automatic alarm system will respond and open the sprinkler system.
Outside the storage area, Nike also set up a "firewall". Even if a fire breaks down, the floor will collapse in a specific direction to ensure that another independent area is intact.
In the middle of the two walls, CLC specially set up firefighters' rescue passageways and refuge walkways. The latter also has a specially designed positive pressure air supply system, which only releases smoke from specific air ducts and does not harm personal safety.
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