4 Essential Mentality Of Local Marketing People In Their Workplace

Mentality: outcome is more important than process.

After years of training, the author finally found out how correct the sentence is "the result is more important than the process".

When an enterprise is still very weak and needs rapid development and growth and growth, then you let him develop steadily and let him pursue long-term development in 5 years, 10 years or even 100 years.

No,

Do you have this ability?

Either!

What he needs is simple: to pursue realistic interests and to seek opportunities for continued existence and long-term development.

Without survival, how can we develop?

"The pursuit of results is not important, but the pursuit of results is important." the man who said this is "full of hunger and no hunger."

For most of the local marketing people, the remuneration earned by marketing is the main source of their livelihood.

And the amount of remuneration is directly linked to the performance of each marketer.

Is performance a process or a result?

Needless to say, we all know that.

The enterprises certainly hope that these marketers can bring more benefits to enterprises.

Where does the benefit come from?

The only criterion is that through the efforts of marketers, enterprises achieve good sales performance.

Here, the performance of enterprises is also a "result". It is definitely not a "process".

In many cases, "process" does not matter. Only the result is important.

If anyone has other objections, suggest that he go to see the article "elephant and rabbit".

Elephants are very large. They need stability, strategic planning and long-term development. The system is very clear and everything is written according to the rules. They symbolizes the pnational giants of the western developed countries. The rabbits are small, fast and responsive, and need rapid growth without any fetters and constraints. After all, the "Big Mac" Haier of Chinese household appliances is only a fraction of GE.

Mindset two: don't trust your superiors' commitment and headquarters policy.

Successful marketers always know how to avoid harm and profit and know how to adapt to changing market environment.

Before risk comes, build up a psychological protective wall for yourself and prevent it from happening.

This "protective wall" will not be credulous of any commitment of its superiors and the relevant marketing policies of its headquarters.

Why can't we trust the commitment of our superiors and the policies of our headquarters?

Because of China's national conditions, China's reality is so.

For example, the development of China's market economy is still very imperfect, and the market competition is fierce. The phenomenon of survival of the fittest is very common. Countless small and medium-sized enterprises are dying.

Accompanied by this reality, the personnel adjustment of many enterprises is very frequent.

I have seen a famous leading enterprise whose marketing system has changed 13 times in just 8 months.

Marketing policy has also changed 13 times.

If we add some sporadic policies issued by the central government and the marketing policies independently formulated by local branches, the number of them will be even more alarming.

Under such a practical market environment, it is hard for us to imagine that an enterprise will stick to its own marketing policy for a long time.

"Once the emperor is a courtier", there will be great changes in marketing policies when the leaders of enterprises change.

And the superiors of marketing personnel are often in the middle position of enterprises, and their situation is even more dangerous.

When their superiors shift their energies to consider their future prospects, their so-called commitment is feeble.

What should marketers do if they encounter such a situation?

Of course, we can not give up ourselves. Instead, we should carefully consider the commitment of our superiors and the policies of our headquarters. It is believed that if we believe that we will be reliable in the short term, we must seize the opportunity to achieve both "sales and personal gains".

Remember that only visible, tangible and realistic interests are real "benefits".

If it is not credible to judge the commitment of the higher authorities and the policies of the headquarters, marketers should not take this commitment and policy in mind, operate the market according to their original marketing ideas, and harvest the true "return" through real performance.

Otherwise, maybe one day, your superiors will let you invest in promotional activities, or invest in advertising expenses, and then wait until which month the headquarters will unify the settlement. You will be happy to pay your own money and wait for the result. Wait until the superiors have changed several batches, and the settlement is still unknown.

When the "pie in the sky" appears in front of you, remember to keep your cool, carefully ponder, and then decide to choose.

This is every local marketing person's "survival of life".

Three of mentality: show your domineering in front of businessmen.

A lack of domineering marketers will never be successful marketers.

Domineering is neither arrogant nor arrogant, nor arrogant. Tyranny is a kind of "momentum" manifested by the strong and a "King" of the king.

The feeling of domineering to businessmen is not a fear, but a surge of confidence and morale. The company's confidence and wealth are driven by arrogance, and the aggressive marketing people are the "treasure" of enterprises, and are also welcomed and hot by every businessman.

To cultivate their own domineering, efforts can be made from the following aspects:

First is the conceptual change.

Some marketing people to death and think that marketing is to be honest, speak less and behave in a "yes" and "fear" in front of a businessman. Why bother?

Ideologically speaking, marketers will put themselves under the business. If you despise yourself, others will not even think of you.

You are so cowardly that you are disappointed with the business, because your performance proves that you can't bring benefits to the business.

Therefore, you must have a completely ideological change and make yourself confident. You are the protector of business interests and the foundation for the survival and development of businesses.

After changing your mind, you also need to learn many new things and enrich yourself as soon as possible.

These include expanding their knowledge, familiarity with product characteristics and characteristics of competitors, and understanding of marketing know-how in the industry.

This process may take some time, but as long as you always pay attention to strengthen your "domineering" training, then your "domineering" molding time will be greatly advanced.

In this process, remember to strengthen your self-confidence.

Be clear about your strengths and weaknesses, clearly understand the strengths and weaknesses of your business, and when dealing with businesses, you should fully demonstrate your "authority" and show your confidence.

You have to remember: when you talk about the market, you are an expert. You are an authority. What you say is right.

If you want to convince the businessman from the bottom of his heart, follow you, he will have a huge and sustained interest. If you don't follow him, he will encounter business traps.

An audio-visual product salesman can not enter the top eight of the brand in his domestic market, which is a small and medium-sized brand.

But when he talked with businessmen, he fully displayed his domineering and self confidence.

He took out the relevant certificates and medals of the state, published an exclusive interview with the head of the enterprise, and poured out all kinds of examples to prove his company's strength.

His speech and behaviour eventually made businessmen feel that he was "cattle" and their business strength was solid.

In cooperation with such enterprises, cooperation with such salesmen is definitely a profitable business.

What about the result?

Of course, it can be imagined that now, the salesman's sales performance is "sesame blooming - high", and the businesses below are also making enough money.

Mindset four: never despise the work of others.

In domestic enterprises, the internal conflict of marketing teams has become a very common phenomenon.

How can we stand in the environment of internal strife and develop well?

The answer is still related to the mentality of marketers, that is, never despise the work of others.

The truly successful marketers are often smart people who are "wise or foolish" and "empty minded".

These people, who do not show the mountains and do not dew, finish the sales achievement which is unimaginable to ordinary people in silence.

At the same time, they know how to "protect themselves" because they will not be envious.

The reason why people are not jealous is simply that they do not blame their colleagues (leaders are exceptions), lack of ability to work, or that they do not work hard; they will see that others are also working hard, recognizing their work, appreciates them, and letting their colleagues feel that they are their "close friends" and are their "confidant".

Who will complain if you meet such a "confidant"?

What's more, this confidant complimented himself on a few occasions from time to time. In the crisis, he said "sincere greetings" and "deep blessing", and said that his luck was too bad in front of people. He just changed his headquarters policy, or betrayed himself and betrayed himself. When he was in a good mood, he also invited himself to go out to play together.

At the same time, these clever marketing people never boast of how great they are in public, but rather have a very modest attitude.

They often use "coincidentally" or strong leadership support to explain their achievements.

For example, when I was outside, I ran into a friend who talked about a project occasionally, and finally made a big deal through the introduction of his friends. Or, his own market has developed several new businesses, and the strength is still relatively weak. The leaders decided to strengthen the investment in this market, so they picked up a bargain and so on.

In short, they will never say that they are smart, competent and hard-working; their comments on other colleagues are even higher than those of their colleagues.

It is because of this good mentality that they will see others' strengths and gain experience and lessons from them, so that they can get various useful inspiring ideas and constantly improve their own qualities. Moreover, because of their mentality, they maintain the stability and unity of the entire marketing team, enhance the cohesiveness of team members, and make a great contribution to the success of enterprises in winning the market.

Of course, they also get the rewards they deserve.

Some people say that marketing elite is hard to be placed in the team because their marketing ability is too strong, their performance is too prominent, and they are jealous and defamed by other employees. In my view, these marketing elites can only be regarded as "sales force". They can not only contribute a little to the sales of enterprises, but their actual value is not great.

The foundation of the survival and development of any enterprise lies in the whole team, rather than someone, especially in today's increasingly fierce competition. It can not save the fate of the whole enterprise by fighting alone by individual solo. The enterprise has gained a strong sales force but has lost the entire sales team, and the final outcome must be enterprise bankruptcy. The sales force is "marketing elite" in the status of "fighting everywhere", but it can not serve the enterprise in the long run.