New York Exhibition: Seize The Market Resuscitation Bridgehead

The New York exhibition after successful transformation has become an important source of inspiration for designers.

Exhibition transformation to create more business opportunities

Adapting to the post crisis era, the change of the textile and apparel market in the United States is aimed at internationalization and specialization. New York Exhibition Successful transformation last year. On July 19th ~21, the China Textile Promotion Council and the Frankfurt Exhibition (USA) will jointly hold the TEXWORLD, New York international fashion merchandising Exhibition (APP) and New York international home textiles exhibition at the same time in the New York Jiewei Convention and Exhibition Center. Purchasing Exhibition (HTSE) three professional international exhibitions. The original China Textile and clothing trade exhibition continues to be retained. Exhibitors attending the China Textile and clothing trade exhibition are divided into three Chinese exhibition groups, which are "embedded" to three professional exhibitions. After the transformation of the New York exhibition, the trade effect has been greatly enhanced, and has won the praise of the exhibitors.

Feng Jing, Department Manager of Zhejiang three Bo Exhibition Co., Ltd. told me that after the integration of New York exhibition, due to the large areas of fabric, clothing and home textiles, the exhibition is more comprehensive and has more radiation to buyers. Last year, Zhejiang three Bo Exhibition Co., Ltd. organized more than ten enterprises to participate in the exhibition, with an exhibition area of more than 1000 square meters. In particular, fabric and clothing enterprises have come to contact with many high quality buyers. There are many designers in the fashion show. Exhibitors reflect that the communication with these audiences is helpful for enterprises to understand the latest trend information in the US market and broaden the thinking of product design and development. Home textile exhibitors also met many customers at the exhibition. Exhibitors reflected the high level of merchants, and many designers came to the exhibition. But the most common problem was that the order was relatively small in the initial stage of trade.

Zhang Ying also said that enterprises recognized the New York exhibition after transformation. The three models of fabric exhibition, clothing exhibition and home textile exhibition will also bring more business opportunities to exhibitors. In addition, the exhibition authority and the CAC's authoritative position and influence in the exhibition and industry have improved the credibility of the exhibition, and the company is willing to choose such an exhibition. Zhang Ying also told me that HTSE is the only professional textile exhibition held in the United States, which provides a good platform for China to develop the home textile enterprise in the US market. TEXWORLD has won the trust of Chinese enterprises due to its brand influence and good reputation in the United States for many years. The concept of APP international clothing procurement has met the needs of the textile and clothing trade in the United States, and has also met the needs of Chinese enterprises. The exhibition has been warmly received by Chinese enterprises. This year, Jiangsu garment enterprises registered to participate in the exhibition. {page_break}

Industrial clusters look forward to strong appearance.

Many of the exhibitors have felt the rebound in the US market. Many companies believe that there will be more business opportunities in the US market this year. This will be a great achievement in the New York exhibition.

The enterprises from Shengze, an important textile industrial cluster in China, are the hard core exhibitors of the China Textile Trade Promotion Association. In recent years, textile enterprises in Shengze have taken part in exhibitions at home and abroad sponsored by China Textile Trade Promotion Association. They have not only increased popularity, but also made outstanding achievements in market development. According to Guo Qibo, general manager of China silk capital network, who is responsible for organizing enterprises to participate in the exhibition, New York enterprises will actively participate in the exhibition of Shengze in July this year. At present, 33 enterprises have signed up for the exhibition.

As an important textile industry cluster in China, Shengze has become the development base of China's textile products with outstanding achievements made by 14 enterprises in product development. According to Guo Qibo, the enterprises in Shengze have fully realized the importance of industrial upgrading and product upgrading. Making high-end products, products with high added value and distinctive products with distinct characteristics has become the conscious action of enterprises. The company participating in the New York exhibition will mainly display the competitive products of Shengze enterprises, including high-grade silk, rayon fashion fabrics, microfiber fabrics, low carbon environmental protection functional fabrics, shape memory fabrics, sports series fabrics, casual fabrics, fashion women's fabrics and so on.

Guo Qibo introduced that as an important textile industry cluster, the products of Shengze textile enterprises are very suitable for the needs of the US market for environmental protection and leisure textile products. Enterprises that have participated in the US exhibition before Exhibition trade The result is good. This year, the US market is getting warmer and warmer. We should take an active part in the exhibition held in the us to better grasp the business opportunities brought by the market recovery.