Speculation: It Has Always Been 42.

There are more and more cases of overnight success.

The sun rising manly sang in the shed of the subway all day, and was roughed up by several maid college students.

That is the stage for Guo Degang to envy, jealousy and hate. It is the place where many celebrities are willing to go forward under the hidden rules.

Gong Linna and her husband worked together to create a weird "disturbed", not red, red, amazing, even days after Faye Wong to sing to prove that they are able to keep up with the trend.

The most interesting thing is Wang Feng, who has no stomach to complain about. He can not bear to bear any more. He made a statement. No Xu Xuri brothers sang "spring" on any occasion.

The reason is perfectly seamless, and makes people sympathetic and understanding.

But then Wang Feng liked to sing in the spring. I heard the girl next door say, "why does he sound like a cover up?"

Where is the heaven?

It doesn't matter whether Wang Feng or the rising sun are brothers, everyone is the beneficiary of speculation.

This is only a recent case. Think of the fury Sister Lotus, Back Dorm Boys and the fairy sister. Everyone has already pformed into a handsome actress.

These grassy roots can disturb the Internet society in a cloud and rain, and stir up in the dark.

42 thousand kilograms: Chinese legend?

But wait a minute!

It seems that the domestic commercial sphere has not yet been as successful as sister Furong.

Here, I would like to remind you all that you should be careful when you encounter the title of the hype and the governor of the Navy.

On that day, I saw a tall man, who said nothing in the world: there was no such thing as 42 dials in the world. It was a Chinese legend and used to fool people.

All 42 thousand kilograms of cases, are 42 dial 22, and then 62 dial 42 42, finally is the Qianjin 42, completed.

Diligence and skilled poking is the ultimate secret of 42 points.

The dude didn't spend any money to flee Maradona from Argentina to China, Guangdong and Beijing, and the old horse wrapped up the astronomical price. They also earned 7 digits.

It is not a genius's creativity and shameless gossip, but a reasonable institutional arrangement and a wonderful process of multi stakeholder gaming.

"Brothers are learning institutional studies", the elder brother seriously said, "stir up a few concepts, let the media interview Maradona, that many people can do it, and finally all have to pay for it!"

The old horse is so dark that many companies can not earn him a day's money every year.

People are counting on the price that you can't earn the money?

No way! "

Do you understand?

Ladies and gentlemen, there are no mature business arrangements and clear and reliable profit models. Speculation is just for the media.

Let them have something to go on, and a red envelope to take. Finally, they fall into a pile of fame without being able to fall into a mess. They are scolded and cheerfully carrying the dish of stewed chicken to find the lens. The sketch of the herd and Zhao Benshan is very deep indeed.

Basic skills of speculation

Of course, there are sober business people. This is the mainstream talent in the business world.

On one occasion, they discussed cooperation with a NASDAQ listed tourism service website. They hoped to enhance the activity and registration of the website with the help of public relations.

There are young people asking how to do an activity like "Jia Junpeng, your mother calls you home for dinner!"

(the most popular Internet incident at that time) was like a hundred thousand answers.

There was a lot of hype about speculation at that time.

At that time, the boss of this matter came. Their vice president, after hearing this for a while, said, "what we want is a reliable thing, not an unpredictable behavior based on luck.

What I would like to see is that even if we can't get the effect that sister Furong can't meet, from a professional point of view, what can we guarantee the effect and bottom line?

Make a pointed comment!

So I would like to talk about the basic skills of hype.

There are many marketers and even company bosses who can't wait to ask what is the way to make us famous overnight.

What slogan can hit consumers?

What good ideas can bring us back to life?

Blindly pursue hype and popularity.

You know, for a dying person, the greater popularity means that he will die harder.

In my opinion, the basic skills of speculation can be summarized as follows:

Is the value point of a product or service clearly identified?

Our product or service must create value for customers, which is worth buying or recommending repeatedly.

If you don't have clear value points, just think about what you want and do not control what customers can get, just like a salesman who pushes the door in to get money from your pocket, which is considered to be a robber or a fool.

Do we have a clear idea of who we are going to disseminate to?

Understanding their habits, media habits and consumption habits can depict their appearance in their minds.

This is not a simple customer description, but rather a solid investigation and interview. I really know these people's commonly used network tools, regular forums, frequent circles, topics of concern, artistic forms and even the popular tone of speech.

There is a bottom of a bowl of wine and there will be plenty of speculation behind it.

At least artistic taste and correct values.

There used to be an older generation of communication (or older generation of hype circles) who liked to give people some very sensational ideas. They all sound amazing.

But many brands hailed by his old man died later.

Perhaps it is because the implementation is not in place. Of course, it is more likely that the execution is too good.

Bosses sometimes become famous and are easily fooled.

Without proper values and mainstream artistic taste, it is hard to distinguish good from bad.

Enterprises need to have controllable propagation routes and means.

Sometimes it is hard to create an event, but it is troublesome to carry out it.

This is natural, because competitors often do not idle around to see you irrigating, boasting and showing off.

It is common for them to come up with speculation and turn over some shady or old debts.

If you do not control, the event of corporate communication has become a social life event. It may be necessary to urge the consultant of crisis public relations to save lives.

They are very expensive!

It is also a basic skill for you to cooperate well with consultants.

From the selection of consultants to the planning process; from the selection of project managers to the handling of disagreements; from the execution of the payment process to the validation of the final effect.

Every detail will determine the final communication effect.

So, I would prefer to replace the word hype to spread, because it can not be so quick and quick, let us have a calm and professional heart to face the propagation environment of the tide and tide.

Rome was not built in a day. The hype with lack of basic skills can only be built on the sand, and there will be a day of collapse.

There is no such thing as 42 thousand kilograms in the world. It is a Chinese legend and used to fool people.

All 42 thousand kilograms of cases, are 42 dial 22, and then 62 dial 42 42, finally is the Qianjin 42, completed.

There used to be a hype old man who likes to give people some very sensational ideas, which sound very impressive.

But many brands hailed by his old man died later.

Perhaps it is because the implementation is not in place. Of course, it is more likely that the execution is too good.