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Pregnant And Infant Stores Should Tap New Selling Points

2011/5/19 15:47:00 39

Nowadays, the number of pregnant and infant businesses is increasing. Facing the rapid growth of the number of pregnant and infant businesses, if competitors want to win more profits, they must do well in the sales of the most profitable children's toys, so that children's toys can become the driving force to drive profits.

In the homogenization of children's toy products, competition is becoming more and more obvious.

market

Only by constantly digging new selling points can we achieve the goal of profit growth.

In the daily interview, reporters gathered some ideas for digging new selling points, and merchants might as well try.

Attach importance to product education

Nowadays, parents are paying more attention to their children's education. They have put the intelligence development of children on the agenda since their birth.

Therefore, children's toys in the baby shop should strive to be entertaining and satisfy the desire of parents level consumers to realize intellectual development through toys for children, and then get the recognition of consumers.

This requires pregnant and infant shops to enrich and enrich their toy products, and constantly open up new products for toys.

Toy products should be balanced.

Children's toys in the baby shop

Consumer

They are all parents of children. Although the parents of their children are willing to pay for their children's growth, the price of toy products can not simply be pursued by aristocracy, so it is easy to lose part of the middle and low end consumer groups, so that the number of consumers in the baby shop will be reduced.

Therefore, the sale of toy products should adopt a way of "Ping GUI", so that it can cover more people and make the baby shop more intimate.

Enhance image with toy safety

Generally speaking, parents are more willing to buy brand toys because the reason is simple.

brand

Toys can give consumers a guarantee for buying safety.

Therefore, pregnant and infant businesses should choose children's toys that are fully labeled with safety labels on the choice of toys, make good use of toy products' reputation, relevant certificates of honor and the recognition of the brand in the local market, so as to achieve the smooth sale of children's toys, and then enhance the image of the baby shop.

Accurate market positioning

Unlike the general toy store, the toy store sale is not a simple commodity confluence. If the location is not accurate, it will cause consumers not to recognize the situation, and then affect the sale of other products.

Therefore, every toy product in the baby shop should reveal the concern and love of the business to the children. It is both practical and safe.