Stars Can't Bear To Be Lonely.

For celebrities, not everyone is like a star's former girlfriend to take care of speculation, or, like Carina Lau, become a "charter woman" in every city, so choosing small shops with low investment and low thresholds is a trend for the pragmatic circles. Like bright urban white-collar workers, they often come out in the evening to "practice booth". Stars also carry a dream of "Hawker", choose a low-cost shop, manage it conveniently, fail a big deal, and still achieve their dreams. No, Wang Han and Yang Lele have recently opened a barbecue shop in Shanghai. business !

Jolin

Self made clothing sold out of stock

Cost: low cost of self design: millions of dollars in the first quarter

Jolin once said, "if I am not a singer, I may be a" Designer " No, she chose to design clothes as a sideline when she was in the recession of the record industry. The biggest selling point of Jolin's clothing store is that the brand is taken from its own hit song "72 changes". Moreover, she did not invite the fashion designer to design herself purely, which would compare the other star clothing stores. It is said that the order of "72 changes" has reached US $1 million in a single quarter, or even a break. Such a hot sale is mainly due to the fact that Xiao Cai tries to retain the color of music in his clothes, and removes cloth and storefront rents. Jolin's small shop can be said to be a lot of money, which is not easy in the stars who set up shop. {page_break}

Liu Zi

A pet shop.

Cost: 300 thousand yuan income: the highest day is 30 thousand yuan.

In addition to actors and hosts, Liu Zi has a pet shop owner's title. Because she likes small animals very much, since 2008, Liu Zi has opened a pet beauty studio called "Pampers" in a senior villas in Shunyi District, Beijing. She spent nearly 300 thousand yuan on the decoration cost, and decorated 170 square meters of shops very well. In addition, Liu Zi also paid heavily for Britain's pet experts and the top pet beauticians in China. Although the environment of pet shops is elegant, charges are very popular. The price of a beauty package for pets varies from 100 yuan to 400 yuan, while pet products range from 10 yuan to several hundred yuan. On the day of opening, the pet owners in the villa area heard the wind. "Our first day's business turnover was 30 thousand yuan. Everything in the store was robbed. I was so happy that I didn't want to do any filming in the future." but what surprised Liu Zi was that the sales volume in the store on the second day dropped to 600 yuan, and even worse, it was 68 yuan for third days! Comrade Liu Zi, you still have to shoot for life in the future! {page_break}

A Sa

Two of monopoly stars Hand clothing

Cost: 300 thousand yuan or so: make a profit.

Sa, who is highly known for emotional intelligence, is also very economical minded. Before leaving Mrs. Zheng's title, she opened a second-hand clothing store, Low B Club, to earn more entertainment and eyeball, and to earn more money. This shop is located in the Hongkong lane, only about 20 square meters. The decoration is very simple and the cost is about 300000 yuan. This is a very low cost investment in Hongkong. The biggest selling point is the second-hand clothes sold by celebrities, including T-shirts, vests, coats and shoes worn by Nicholas Tse, A Jiao, Joey Yung and Sammi Cheng, which can be bought here. The treasure of the town store is a "chicken feather jeans" worn by Nicholas Tse last year's concert. Because artistes wear only one or two times at most. They look almost the same as the new ones. The price is less than half of the original price, which is very attractive. At present, the store business is particularly good. Ah Sa said in an interview that selling second-hand clothes was just the beginning, and it was also her first attempt to invest. Seeing that business is so good at that time, ah Sa is ready to open a branch and monopolizes the fashionable Japanese dress. {page_break}

Angelababy

Complaints about opening a nail shop

Cost: less than 200 thousand yuan: Revenue: general business, but caught in complaints.

Angelababy love beauty is famous. In order to make good use of its charm, she threw 200 thousand yuan this year to open a nail shop "MiniNail" in Tongluowan, Hongkong, and publicized it on micro-blog, and let her be the store manager. It was revealed that Angelababy said seriously at the opening ceremony: "I am very demanding, including decorating and technicians. There are 4 masters here. I have tried them before myself. " Unfortunately, only a week after opening, customers complained about the wrong version of the goods. After finishing the golden nail sticker, the edge of the nail began to fall off on the second day. It also appealed to other customers not to go to the store for manicure. Reporters also went to the nail shop to try manicure, and the fees were the same as the market price. They were very close to the people, but the store business was very general. After second days, the stone and nail polish began to peel off, and Angelababy later replied via an assistant: "if this happens, you are welcome to shop for free maintenance." Angelababy will take the initiative to suggest that the aftermath is good, but it is still praised by netizens as a small shop with service and quality. It seems that Angelababy needs to improve its service quality to solve the root cause of the problem! {page_break}

Jay Chou

Selling antiques from Europe

Cost: 200 thousand yuan proceeds: one deficit and another deficit

Earlier, Jay Chou, who had always liked antiques, collate antique goods bought from Europe and Bangkok, and opened an antique shop called "Omni by JFK". The shop is very small, but the antiques sold include sofa, table and chair, lighting, clothes, shoes... The initial investment did not exceed 200 thousand yuan. Of course, whether it is crystal chandelier or retro suitcase, it is Jay Chou's own booty. The shop also planned a music classroom to enhance its taste. But Jay Chou is very smart about business, and thinks that making money is not important. Sure enough, when the antique shop opened less than a year ago, because of its dismal business, Jay Chou pulled out 2 million yuan into a new shoe clothing store, and personally designed the Global Limited sports shoes. This is said to be a bad business. He smashed the money to open a small restaurant "Mr.J Italian kitchen", in order to attract customers, and even put the piano in the secret book, and it said, "please do not play in order to avoid being sent back to Ye Xianglun 20 years ago", but I heard that I took more pictures than I had to eat.

Reporter interview Quan Ren: small cost failure can afford to lose

Nowadays, large and small stars are popular in shops. It is a few years ago to go back to 10 years ago. There are few stars who go to sea to do business. Quan Ren can be regarded as a senior figure. Nowadays, the business of "spicy fish" is still hot. Many stars want to do business and listen to his advice. Yesterday, in an interview with reporters, Quan Ren talked about the fact that many stars tend to choose low cost and small investment projects. He voted in favour of this: "this is especially good, failing and losing."

Star shops are good or bad.

In 1998, Quan Ren's first "spicy fish in Sichuan" opened in Shanghai, selling boiled fish and fish heads. At that time, he had just graduated from university. He had 30 thousand yuan in savings. He borrowed some money from Li Bingbing and his classmates, and the total cost was 100 thousand yuan. So the restaurant opened. Business has been hot so far, and has opened 6 in Shanghai, Beijing and Guangdong. He told reporters that he was also considering entering the Chongqing market.

But when he first opened a shop, he encountered a lot of trouble. "I thought that a few people could rent a room to open up. Only when contacted, did I find that there were still many formalities to be done in industry and commerce, fire fighting, and I knew that it would be so troublesome to have a permit. I probably didn't do it at the beginning." Quan Ren also admitted that now the stars are making investments, some are no longer alone, and there are still some partners or even professional teams behind them. Quan Ren also agrees with this practice: "using a scientific management team will surely be better."

"In fact, stars will encounter the same problems of ordinary people, but they will be exaggerated, so they need to be more cautious."

Small investment failure is not afraid.

Now many celebrities are doing business and they will talk to Quan Ren. "I will give some suggestions on rent, management and so on." Celebrities open more and more shops, but they often choose small projects that do not invest very much. Quan Ren said, "I think it is very good to start small, but in fact, they are very big and small. If the cost is small, it will fail to win. Moreover, some small projects are also convenient to manage. Problems can be solved in time. Even if they fail, they will not do it at all. Many stars do business, holding the mentality of playing tickets in it. Quan Ren said, "I think it's meaningless if we just play with tickets. My personal view is, if we do not do a job, how can we do it well?

Wise remark of an experienced person

Yang Lele: every other way is like a mountain pass.

Last Wednesday, Yang Lele also set up a platform for a friend's restaurant in Shanghai. In an interview with reporters yesterday, Yang Lele said she was also interested in marching into the catering industry, but she also had some concerns. "At the beginning, it may be a double-edged sword, and there is a shortcut to open up fame, but if its content is not good, it will be disappointing. Stars do business in business, such as mountain crossing, starting from a small cost risk will be much lower. I suggest that if you can, if you have professional participation, you may be able to expand. "

Liu Zi: harmonizing {page_break} with employees

Liu Zi not only opened a pet shop, but also represented a home design work. Speaking of her own experience, she said, "I have a good relationship with my staff. When I help the guests with the design, I take the shopkeeper or the shop assistants together, and they also learn a lot of methods in subtle ways.