A Small Carton Is 5 Cents Per Kilogram! Who Can Do That?

Sun Ying sells all kinds of cartons and bubble film on the Internet. In just a year and a half, the small carton has brought nearly 300 thousand yuan of wealth to her. How did she do it? Let's take a look at her business story.

Reverse thinking, new tactics

Online pactions basically do not meet, need to be completed through logistics channels.

She needs to pack at least 30 packages a week, and needs 30 boxes, bubble film and stuffing.

She told reporters: "selling things online depends on mail, express delivery, freight and so on. Not only cosmetics, but most of the goods are sent out in cardboard boxes.

Some big sellers need hundreds of cartons per month.

There is a treasure hidden in a few words.

Sun Ying, just like her name, is smart and capable.

After she resigned in 2004, she opened a small shop on the Internet called Ying Yingza.

Sun Ying had begun to reflect on his face.

One day, she stroll aimlessly around the Internet to study how the big seller's eye watering volume of business is done.

Inadvertently, she saw a big seller ordering empty milk cartons for others.

What about the empty milk box? She couldn't help asking the person who sold the box.

The man told her, "people buy boxes for packaging."

A word awakens the dream! Sun Ying suddenly realizes that she sees a possibility.

When struggling to provide products for buyers, why not consider the needs of hundreds of thousands of sellers online and provide them with products and services?

"Three carriages" to boost trading volume

However, when he was contacted with the carton factory, Sun Ying turned a blind eye to it.

The profit of the carton is very thin, mainly depends on the quantity.

Sun Ying needs not only a small quantity of goods, but also a new production.

After talking for a whole week, Sun Ying made a lot of trouble, but the carton factory reluctantly gave in, but the first batch of goods ordered by her should not be less than 10 thousand yuan.

For poorly managed grocery stores, it is still a little difficult to spend 10 thousand yuan on a set of cartons that do not sell well.

Another person may have put this idea down.

However, the potential and hierarchy of businessmen are divided.

If you don't do it, you'll muddle along. There's always a chance of success.

Sun Ying believed in his own eyes, biting his teeth and cling to the order.

When the cartons are put on the shelves,

After carefully studying the way of selling the Internet, she set three principles for herself: she must go to the community forum to irrigate every day, guarantee how many posts she sends out, attract more sellers to enter the shop through the shop links on the post, take the initiative to link up with the sellers who are ranked by different categories, publicize their own packaging boxes, services and price advantages, and make full use of the product recommendation sites to give full play to the situation.

These three principles seem not to be novel. However, under the special platform of word of mouth and popularity, the network has achieved good results.

Enough of the sellers of the post office packing boxes, they came to see the carton shops that had such a complete specification and so much price.

These three principles are like three carriages, pulling the volume of Ying Ying carton shop all the way.

Service is king.

In modern marketing concept, whether customers are satisfied with and trust in products depends not only on the quality and price of products, but also on the quality of service.

Especially the network platform, sometimes the wording of a sentence may have a direct impact on word of mouth.

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Sun Ying deeply understood this principle. She answered every customer's question carefully and patiently, and paid attention to every link in the paction.

Once a buyer from Beijing bought a batch of discount stamps, but found that the local post office was not allowed to use them.

Sun Ying offered to ask her to return the stamps and return the money to her.

The buyer was very moved. After that, not only did she become a loyal customer of Sun Ying, but she also introduced many friends.

However, the number of people looking at this business is increasing.

To maintain the leading position, we must work hard on the service. Sun Ying contracted a courier company to provide pport services for carton shops, which greatly reduced the pportation cost of cartons and reduced it to 5 cents per kilogram. Who can do it? She would also suggest that sellers should attach a small business card to the parcel post to achieve the publicity effect and make the buyers feel cozy.

Where does this card go? No need to worry. Sun Ying has joined a shop that designs color cards to provide preferential services to her customers.

Carton shop came all the way, and Sun Ying grew up by a young net dealer.

Her excellent service has won many friends for her.

She took delight in a story: when she made the 3 diamond praise, her account was stolen, and the thief borrowed money from her old customers in her name.

Because he trusted Sun Ying too much, many customers didn't ask for evidence at all, so they sent money to the thief directly.

This incident touched Sun Ying deeply.

Although the thief was very angry, the customer's unconditional trust made her feel that her efforts were worthwhile.

Today, Sun Ying is the seller of 5 diamonds.

Now that the post offices in many areas have bought goods from her, she refused to keep her carton factory at 100 thousand yuan.

The first person to sell milk cartons has long been out of the woods.

There is no limit to the riches of life's cartons. It takes a lot of courage and strength and courage to fill the gap between diamonds and empty spaces.