Yao Ming 200 Million Yuan Is A False &Nbsp; The "Yao Ming Generation" Infringers Steal The Concept.

In May 12, 2011, "

Just a few days after Yao's team held a news conference, "

Cheung Kwok Keung repeatedly stressed in the media interview that he had found Yao's team's request for cooperation, but the other side asked for 200 million yuan as the cost of cooperation.

Because the cost is too high, the Yao Ming generation gave up further contact with Yao's team.

Did Yao team really ask Cheung Kwok Keung for 200 million yuan as a cooperation fee? As everyone knows, Yao Ming's acting team is a very professional team. They are very cautious and professional in dealing with Yao Ming's business cooperation.

Yao Ming has signed a contract with Reebok, the world's most famous sports brand since 2003, and the contract between the two sides lasted 7 years.

Yao Ming and

In fact, it was Cheung Kwok Keung who told the media that he had found a flaw in his cooperation with Yao.

If the "Yao Ming generation" brand is really fair and aboveboard, the trademark holder will not have to find a "husband's family" for himself, and use his hard-earned hard-earned money to pay tribute to a person who has nothing to do with himself.

There is no free lunch in the world. The Yao Ming generation is also very clear that if they do not get the recognition of Yao Ming, they can only be named as the Shanzhai.

Yao Ming is not a registered trademark of the "Yao Ming generation". This is a "Wuhan cloud crane shark sporting goods Co., Ltd." which sued the trademark for product production.

The reason why the Wuhan sports Brand Company was prosecuted was that it appropriated Yao Ming's portrait and signature.

Such behavior has misled consumers, and constitutes a violation of Yao Ming's image.

They arbitrarily signed Yao Ming's signature and the "Yao Ming generation", including Yao Ming's name, as the commercial logo in their clothing, shoes and other commodities, and sold them in stores nationwide. At the same time, portraits of Yao Ming were used in their commodities and their propaganda activities, and false propaganda was conducted throughout the country through websites and other media, misleading many unsuspecting consumers that their products had a specific relationship with Yao Ming so as to gain illegitimate interests.

Although Yao Ming did not prosecute the trademark of the "Yao Ming generation", it does not mean that it is the product of the certificate marriage. For today, the Yao Ming generation has not been registered as a registered trademark through the Trademark Office, and they have not obtained the "registered trademark" mark "R".

That is to say, the "Yao Ming generation" has not really been recognized by law.

In fact, I learned from Yao's team that the State Trademark Bureau, the business jury and the first intermediate people's Court of Beijing have clearly affirmed that the "Yao Ming generation" violated the provisions of China's trademark law and could not be registered as a trademark.

China's trademark law clearly stipulates that special protection should be made to public figures with social influence.

When examining trademark owners and trademark subjects, they strictly define whether they have the right to use such trademarks, so as to determine whether they are prone to have adverse effects in society and cause consumers' misidentification.

Cheung Kwok Keung said: "the Wuhan intermediate people's court that accepted the case has decided to shelve the case. After the ruling of the Beijing High Court on the registration dispute caused by the" Yao Ming generation ", the case will be heard again.

According to Yao's team leader, the case was not shelved, but the Wuhan Yunhe shark sporting goods company, which was prosecuted, applied for the court's postponed hearing with relevant legal rules.

As we all know, according to the actual situation, the court allows the parties to apply for an extension of the court for one reason or another, but in general, the court will accept an extension of the court's hearing.

The delay of court hearing does not mean that the case is shelved. These are two completely different concepts.

According to Yao's team's news conference held in May 12th, Yao Ming's prosecution of Wuhan Yunhe shark sporting goods Co., Ltd. has three purposes.

First of all, stop the "Yao Ming generation" from continuing infringement.

Second, claim reasonable compensation from the other party.

Third, tell consumers that the "Yao Ming generation" is not Yao Ming's brand, so that we should not be fooled. This is a kind of unfair competition.

Before Yao Ming prosecuted the Yao Ming generation, not many people knew who Cheung Kwok Keung was.

Everyone saw the name of a movie star.

As the Yao Ming generation, the brand name is not the basketball star Yao Ming.

Cheung Kwok Keung had taught in the Shanghai men's basketball team for a short time. At that time, Yao Ming had not yet arrived at the youth team, so the two did not have any mentoring relationship. At best, they could only be counted as "alumni".

Although Yao Ming has entered the end of his career, his brand value is still huge.

Whether the "Yao Ming generation" or "Wuhan cloud crane shark sporting goods Co., Ltd.", these two names make people feel that they have a lot of ties with Yao Ming, and manufacturers do not obscure the edge ball to the consumers to blatantly mislead.

In addition to the "Yao Ming generation", there are no "-OBC", "Yao Ming", "Yao Ming's -OBC", "Yao Ming family", "Yao Ming Zhengda", "Yao Ming justice" and other similar words or similar patterns of basketball, sports shoes, clothing and other products on the market.

Some of these brands are still doing illegal activities, and even worse, they are still unreasonable and do not recognize infringement of Yao Ming.

However, we believe that the law will give justice, and the rights and interests of celebrities and consumers will be protected in China.