2011 China International Sewing Equipment Will Play A Major Marketing Mix.

Recently, CISMA2011 (2011 China International)

Family marketing: all previous audiences are the foundation.

CISMA has been held for over 20 years.

Over the past 20 years,

For the exhibition, the more professional viewers who deposit more in the database are the most valuable resources.

It is precisely because of their continued attention and participation in the exhibition that the exhibition has been pushed forward.

"The needs of professional spectators are the orientation of the exhibition". On this level, they shape and achieve this exhibition.

According to convention, organizers will send exhibition information to all previous audiences before the opening of each exhibition, including exhibition scale, exhibitors' situation, new product recommendation, exhibition highlights, exhibition activities and so on.

This information enables the exhibition's old friends to get the latest progress and dynamics of the exhibition without any special information search.

Especially in the context of the current industry upgrading and pformation, clothing, shoes and hats, bags and other production enterprises are actively seeking more efficient, green sewing equipment with special functions to support the new dream of enterprises.

The new product recommendation launched by the organizers is a refinement of the innovative achievements of the sewing machinery industry in the past two years, and an information service for the audience.

These old customers get information in advance, which is very helpful to clear the intention to visit, adjust the equipment structure, and even process technological pformation.

The information communication and interaction before the exhibition will also play a positive role in promoting trade matching on the exhibition platform and improving the efficiency of audience visits.

At the same time, organizers will remind the pre registration service, and the pre registered audience can make badges ahead of time without queuing up for registration at the scene.

Moreover, all pre registered audiences can receive a souvenir from the exhibition and participate in the sweepstakes of the organizers.

All the services around the audience have a theme: "let them feel that they are part of CISMA and are very important to CISMA."

Publicity and marketing: expanding the scope of exhibition

CISMA has been held for over 20 years, and is well known in the industry and downstream related industries. It can reach such a high level. Apart from the radiating function of the exhibition platform, it is inseparable from the strong support from the industry and related industries.

It's them who go along with CISMA in the same storm.

The forecast of the time and place of the exhibition, the release of the exhibition image, the regular progress news of the exhibition, the opening of the column, the focus interpretation of the exhibition, the on-site interview, the in-depth and detailed coverage of the new contents and changes of the exhibition and exhibitors, the review of the overall effect of the exhibition, and the interpretation of CISMA by each media from its unique perspective.

From the domestic to downstream industries, from domestic to international, from magazines to newspapers, from paper magazines to electronic publications, from the hard advertisement to the BANNER of the website, the influence of CISMA has expanded with the help of the media.

CISMA2011 organizers will also select more than 20 industry media such as newspapers, magazines and websites in the industry and downstream industries as the official cooperation media of the exhibition, including China Sewing machinery, Chinese and foreign sewing equipment, clothing times, China Fashion News, China Sewing equipment network, China apparel network, sewtrade, heNipponsewingmachine, thestitchtimes and ApparelOnline, and many other mainstream media.

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Through centralized and effective exhibition image release, exhibition progress reports, exhibition activities and highlights forecast, continue to provide CISMA related information, so that the progress of CISMA2011 will be presented in real time, three-dimensional and multi-channel to the audience who cares about the exhibition.

Interactive marketing: broaden our horizons and broaden our horizons

As the most authoritative Association in China's apparel industry, China clothing association has been a supporting unit of CISMA.

In addition to the China clothing association, the CISMA organizers, the China Sewing Machinery Association and Guangdong, Zhejiang, Jiangsu, Shandong, Henan, Hubei, Sichuan and other places, have also formed good upstream and downstream cooperative relations.

As an excellent brand exhibition in the clothing equipment industry, CISMA is recommended as a one-stop equipment procurement platform. It is promoted by many garment associations as a service to members. What is more valuable is that in practice, this mode has gained wide repercussions and favorable comments.

At present, the host is expanding and deepening its contacts and cooperation with other downstream industry associations and senior media. Through the interaction in the industrial chain, the CISMA information can be delivered to downstream industries in a timely manner. At the same time, the requirements for changing and upgrading of downstream industries are also fed back to exhibitors, namely equipment manufacturers.

In this way, the two industries can be jointly developed through information sharing and feedback.

At the same time, with the continuous extension of downstream demand, the service field of sewing machinery industry is also gradually expanding.

In addition to the clothing industry, in the field of shoes, hats, bags, toys and other fields, the demand for sewing machinery is increasing in the fields of health care, automobile interior decoration and new cloth art.

Especially in the past two years, the development of special machines has been developing rapidly, and the ability to meet the new process requirements has been further enhanced, making the application scope of the equipment more developed.

The exhibition will intensify its display on this aspect.

Of course, the production and marketing chain of sewing equipment industry can not be ignored.

This year, the organizers joined hands with Guangdong, Fujian, Jiangsu, Changshu, Yiwu and other local chamber of Commerce and 50 dealers in 2010 to jointly invite end customers - garment manufacturers to visit the exhibition.

The sponsors have formulated a series of preferential policies to encourage everyone to take an active part in it.

Dealers can take advantage of this opportunity to introduce the latest trends and cutting-edge technologies to users, help customers understand the development of the industry, and select products that meet the needs.

This is also a joint development of production and marketing to promote a win-win development of the industry brand.

Internet marketing: good business platform, this card.

Professor Don Schulz, founder of global integrated marketing communications, believes that under the impact of all kinds of Internet applications, Internet integrated marketing communication is changing from online advertising, news marketing, word of mouth marketing to search engine marketing, keyword marketing, e-commerce and 3G mobile Internet.

Under the environment of Internet marketing and e-commerce, CISMA brand should be disseminated at a wider level and understood and accepted by more customers. It is also an essential step to do well in network marketing.

Knowledge marketing: attracting senior talents to join

In recent years, China Sewing Machinery Association has actively contacted and communicated with the relevant institutions, and made sewing machinery as a new type of precision machinery and equipment manufacturing industry to promote the school again.

In particular, at present, the rapid development of sewing machine electrical control technology and the combination of mechanical and electromechanical technology make many schools begin to understand and attach importance to the technological development and research in the field of sewing machinery.

In addition, the association provides a platform for matchmaking, and schools and enterprises have set up project teams for research, experiments and tackling key problems.

The combination of industry, University and research has greatly accelerated the pace of development of the industry.

The development of industry needs high-quality talents.

These institutions can provide high-quality human resources for the sustainable development of the industry.

Taking Beijing Technology and Business University as an example, this year's mechanical and electronic engineering specialty has set up the direction of "sewing machine mechanical and electrical system design" and "sewing machine noise measurement and analysis" this year, which is of great significance for training high-end research talents in the field of sewing machinery with solid foundation.

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In addition, the sewing machinery association and University of Science and Technology Beijing, Zhejiang Textile and Fashion College, Zhejiang mechanical and electrical vocational and technical school, Guangdong light industry vocational technical school are also exploring different forms and different degrees of cooperation, in order to cultivate the talents needed for further development of the industry.

CISMA2011, organizers also invited these schools to organize students to visit.

Students learn theoretical knowledge in school and partly participate in experiments and projects. However, there is a lack of overall and comprehensive understanding of the industry.

CISMA is a microcosm of the development of the industry, reflecting all aspects of the industry, especially for the centralized display of cutting-edge technology, which is a rare learning opportunity for students.

For the association, this is the best platform to introduce the industry to colleges and universities, attracting more people to pay attention to and invest in this industry.

The school organizes the enthusiasm of the students to participate in the meeting is very high. The organizers will also introduce various measures to encourage students to come to visit.

In the eyes of many students, CISMA must be another style.

Cultural marketing: everyone is a skillful tailor.

When clothing is no longer just a tool to keep warm and warm, but a means and method to embody aesthetics, taste and style, sewing clothes should not be simply referred to as processing procedures, but a process embodying beauty, creating beauty and innovating beauty.

At present, the demand for clothing products is getting higher and higher. Sewing equipment will constantly improve, develop new functions and new processes, and try to satisfy people's endless imagination of clothing design.

The ever-changing styles of clothing reflect a concept: the individualized demand of clothing consumers.

But the vast majority of personality are relative.

Of course, if you want, you can also make your personality absolute, that is, sewing or processing clothes yourself.

At the CISMA2011 exhibition site, viewers will see the exhibition area of sewing art.

The latest household machines and sewing machines will be displayed here.

And there will be relevant technical personnel on-site cloth production process and skills, real interpretation of the "wonderful hands and raw flowers" vivid process.

Especially when you see things that belong to you alone, such as your own photos, appear on your clothes or backpacks, you must be very impressed by the rapid progress of sewing culture.

Especially the process of making is full of unknown and imagination.

When a piece of work is born, that joy is irreplaceable.

Falling in love with sewing culture is in love with creating beauty.

It is hoped that CISMA is not only a product, but also a culture of creating beauty.

All of the ways we are willing to try, all efforts to beautify the CISMA pformation, we all strive to achieve, only for "Phoenix habitat".

Because, "CISMA is more wonderful because of your joining." we look forward to singing this drama together with you.