Campus Recruitment: Pie Or Trap

University Graduates

However, they gradually found that the advertising elements of some enterprises' propaganda shops are far greater than the recruitment needs.

How to distinguish the authenticity of campus recruitment?

This period invited experts to help you practice "golden eye" and identify "high gold content".

News background

Campus business seminar

Be accused of "watering"

According to the Nanchang news network, many job fairs in Colleges and universities seem to be somewhat bad now. Some companies are talking about enterprises in the lecture hall.

Record:

Haste, busy opportunities

Interviewee:

Fang Le, 23 years old, computer science of science and Technology University

Fang Le, who is going to graduate this year, is self mocking "more busy than stars." after returning to school after the Spring Festival, he has run around every corner of the campus almost every day to participate in all kinds of job fairs or publicity meetings. The most exaggerated one is to catch up with five places in the afternoon. Exhausted, the resume in his hands is still heavy.

He talked to reporters about the most boring campus recruitment meeting he had recently encountered: "the head of the enterprise spent nearly an hour on the stage talking about the development course, main business and future development direction of the company. After waiting for him to finish, he began to play the corporate promotional film on the stage.

After about an hour's struggle, the leader announced with no expression that the recruitment meeting was over.

Fang Le believes that the Internet is so developed now that the information about enterprises can be collected by themselves, and there is no need to waste time at the job fairs, but they do not mention the job content, post treatment, work place and environment, etc., which makes people feel that they are advertising more than hiring.

In addition, Fang Le said there were still some job fairs, which would symbolically accept the resumes of the graduates. However, he and his classmates had hardly responded to the waiting. Even some students suspected that the virtual jobs they claimed at the job fairs were not intended at all.

"We are not afraid of going to the market. We will try it if there is a glimmer of hope."

He said, "but we don't know which ones are not bamboo baskets."

Expert view:

Propaganda will increasingly become a way to build brand.

Invited experts:

Song Ning, director of Southern China campus, China talent network campus business division

In Song Ning's view, the "Recruitment" of the recruitment fair does exist.

"There are many famous enterprises in our country. The brand and industry status of these enterprises are relatively prominent, but it is not outstanding in the image of the best employers of university students."

Song Ning said, "these enterprises have gradually realized the importance of recruitment of University enterprises to the whole process of talent recruitment. Therefore, they will invest more in the campus recruitment module, so as to realize the whole student level cognition of enterprises in the short term, so that more students can take the initiative to understand these enterprises."

He believes that this is the process of trying to quickly build corporate brand and best employer image by some enterprises, which can be regarded as a flashy recruitment activity.

Relatively speaking, there will be more opportunities for the world's top 500 enterprises and famous domestic enterprises to hold special recruitment fairs in universities.

Song Ning said: "this part of the enterprise held a recruitment meeting on campus, usually because of the recruitment needs of graduates, followed by the publicity of products, brands and campus employer image, so as to achieve the purpose of enhancing the visibility of enterprise products and brands. At the same time, the recruitment of enterprises in Colleges and universities also paved the way for their future social recruitment. Through the large-scale publicity of campus recruitment and the advertising campaign of professional network recruitment platform, more graduates can understand the brand and culture of enterprises, and lay a good foundation for the future social recruitment to form a favorable early publicity effect, so as to build a comprehensive comprehensive recruitment framework for enterprises.

Weapon:

Identification method 1: identify the two forms of enterprise recruitment

Song Ning introduced that if you want to identify the campus recruitment fair with high gold content, you need to understand the way in which a company usually takes the habit of recruiting on campus.

Special recruitment sessions can be divided into two forms: one is the form of the enterprise college lecture hall. In this form, enterprises usually do not accept resumes nor interview at the scene; the other form is that when companies do presentations, they accept candidates' resumes and conduct on-site interviews.

According to the different needs of the enterprise, the forms are also different.

"Under normal circumstances, the latter special recruitment will be more common in a key university student, because a class of key universities has a higher reputation and a relatively high quality of students, which can attract more well-known enterprises to participate. In order to compete for talents, enterprises will conduct on-site recruitment activities."

Song Ning believes that relatively speaking, the graduating students of the two or three types of universities will have a larger frequency of attending lectures, because many of the enterprises that hold special recruitment fairs are large multinational enterprises. The recruitment requirements of these enterprises are relatively high, while the small and medium enterprises are mainly employed by the propaganda and recruitment offices, and the recruitment requirements are relatively low, which is more suitable for graduates of two or three types of colleges and universities.

Identification method two:

Using the Internet to understand the real recruitment needs of enterprises

Some enterprises in order to better promote their product sales, or to highlight their product brands, use campus recruitment gimmick publicity activities in Colleges and universities, but in fact, their real recruitment needs are not big, and may even have no recruitment needs. Song Ning thinks this kind of recruitment will not help students find jobs.

If you want to identify real employment opportunities, it is important to know exactly what the real recruitment needs are.

But as a university student, how can we understand this information?

Song Ning said: "first of all, through the professional network recruitment platform, many campus recruitment page of the recruitment website will give detailed information about the recruitment of the company, and experts will provide advice for students on campus recruitment.

In addition, students should learn to use campus media flexibly, such as campus BBS, LAN and so on, to understand the specific process and form of enterprise recruitment in Colleges and universities, so as to make more accurate judgments.

Generally speaking, enterprises that can enter the campus to advertise are relatively well-known enterprises in the industry.

Even if it is "missed", there is no real demand for job fairs. Song Ning suggested that we should take a look at it, because graduates can take the opportunity to understand the development process, corporate culture and product characteristics of this enterprise, which will help some future job seekers.