Shoe Industry Wins The E-Commerce Market

Core reading: inflation, rising prices, rental costs and labor costs are getting higher and higher.

China in recent years

The bottleneck of Chinese shoe industry's traditional marketing mode is increasingly prominent.

Although China is a big shoemaking country, there are few strong brands with international competitiveness.

International leather shoes brands have entered China one after another. The homogenization of products is becoming more and more serious, and sales channels are becoming more and more patterned. The market sales of major shoe brands are not very satisfactory.

Strong market competition pressure, so that enterprises do not dare to neglect the terminal sales of products, so that the popular chain stores are no longer scenery, and it is far from meeting the operational needs of the new era.

Admittedly, the competition in the footwear market environment is intensifying, and the ability to compete among the shoe companies has become increasingly apparent.

The survival mode is also natural selection, and the way of survival of the fittest is also vividly reflected in this.

If a shoe company wants to keep on surviving, it needs an evolutionary process. If we want to adapt ourselves to this environment and let ourselves walk in front of the environment, then it will be a perfect process to make a strong brand by taking a differentiated route. We expect more strong shoes and clothing brands to be based on the domestic market after the sharp change.

The chain franchised business model has achieved good business results. Many manufacturers in recent years in the market operation practice, gradually appreciate the charm, followed up, adjust their marketing strategy, the implementation of chain monopoly as a primary part of the occupation of the terminal market.

This kind of business strategy has promoted the development of leather shoes industry, and also made some enterprises enhance brand awareness in a short time and quickly opened the market.

Before chain selling becomes more and more popular, many large enterprises are optimistic about chain store operation and establishing their own sales network.

The emergence of these chains has created a sense of trust in consumers' emphasis on quality, and has become the first choice for shoes.

With the popularity of fashion shoes and casual shoes, the rationality and planning of shopping increase, consumers buy shoes with quality as the preferred principle, and the choice of brand and style is beginning to gain the upper hand.

However, in the face of fierce competition, the chain store that has seen the scenery for ten years also showed some drawbacks.

With China's entry into WTO, some enterprises have begun to search for new sales terminals.

Now, consumers are gradually maturing, choosing products to become rational and clear, and the fragmented market is gradually emerging.

Single brand management can not satisfy consumers' choice needs.

The concept of "goods ratio three" gradually refined into a contest between brands.

The original advantages of enterprises in operation will also gradually weaken.

Consumer psychology believes that the main reason why consumers are willing to spend more money on buying a brand is determined by the association of brands in the consumer brain.

All the information that consumers can associate with a brand can deeply touch the inner world of consumers and produce a positive, pleasant and pleasant psychological experience. Consumers will agree, love and even fall in love with this brand, and naturally will be willing to buy, buy and spend more money to buy this brand.

The most powerful information that touches the inner world of consumers is called brand core value. The core value of brand is the main part of brand equity. It enables consumers to clearly and clearly identify and remember the interests and individuality of brands, which is the main force to drive consumers' recognition, love and even fall in love with a brand.

To sum up, we hope that through the new interpretation of the "new nine character truth" in the "new enclosure movement", we will overturn the traditional enclosure model which is currently formulated by the first-line brand, and change the business mode of the shoe and clothing enterprises with a completely new business logic, pform the extensive enclosure into a lean enclosure, and innovate the thinking in the grim situation of the current network density and rents, so as to finally achieve the ingenious breakthrough in the market predicament.

Nowadays, the competition of shoe market is more and more inclined to channel competition. Stores, shopping malls and shoe industry supermarkets have become the main selling channels for the terminal distribution of footwear industry.

How can the members of the channel chain of domestic footwear skillfully take advantage of the feast of this powerful market? Whether it is the chain store network of shoemaking enterprises, or the sales of shoe industry in department stores, or the large retail chain shoe city, the development of these nuggets Chinese shoe market will improve their competition, conflict and cooperation in the dependent but independent relationship, and the cost of the shoe industry will increase, and the shoe giants will be the king, and the space of the domestic shoe industry will be narrowed.

The emergence of new channels has become an urgent demand.

The competition in China's footwear market has entered a stage of white heat. Every shoe enterprise is trying to expand its leading field, and make large-scale adjustments from products, prices and services, so as to meet the needs of various market segments and improve market share.

However, due to the increase in channel costs, the overall competitiveness of shoe enterprises has declined, and the shoe industry has entered a period of small profits and expansion of market share.

From the domestic and international market competition situation, product appearance design, product function, structural research and development, enterprise service system and product consumption structure segmentation may become the "personalized" label of enterprise brand.

However, the establishment of these labels will undoubtedly require hard work in R & D, market analysis and operation. This is the upgrading of the overall operation capability of shoe enterprises, and it can not be achieved only by planning and propaganda alone.

This is also a sharp change from manufacturing to brand operation.

The data show that 70% of the world's shoes are produced in China, but the price of Chinese export shoes is not as good as that of Italy's 1/10.

The industry believes that when Chinese shoes are exported, a lot of profits are earned by traders, which is one of the reasons.

Through the overall promotion of e-commerce, shoe manufacturers from all over the world can directly enter the procurement and reduce the huge cost of the intermediate links in the export of Chinese shoes.

The website has the function of e-commerce platform, which allows buyers from all over the world to directly enter the website to purchase, thereby reducing the huge cost of the intermediate links in the export of Chinese shoes.

Up to now, the number of Internet users in China has reached nearly 5 hundred million, and Internet penetration rate has reached 28.9%, which surpasses the world average level, and the number of netizens using mobile Internet has reached 233 million.

It can be seen that the Internet has become an indispensable part of people's daily life and work. With the improvement of economic level and the upgrading of consumption concept, people want to shop on professional websites that can provide inexpensive products and meticulous service, which determines the existence value of the third party platform.

Through this carrier, enterprises can not only sell their products smoothly, but also meet the needs of consumers, thereby improving the overall profitability and expanding the influence of brands. At the same time, the third party platform can also gain good reputation and attract more partners to contribute to the vigorous development of e-commerce.

The rapid development of the Internet has created new business opportunities for expanding the market and is a booster for the development of the footwear industry.

As online shopping has become fashionable, many shoe and clothing brand enterprises are following the trend, innovating marketing mode, and turning their attention to B2C network direct selling market.

Not only do many brands open virtual stores on Taobao, but PEAK has recently launched their official online shopping mall in recent years, trying to take the lead in network marketing.

First, the market can be extended to the Internet, where shoe companies can contact potential customers at home and abroad with a convenient and fast e-commerce platform, introduce their products, services and corporate culture to customers in a timely manner, so as to find more potential target customers and obtain new business opportunities.

Second, we can effectively establish the image of shoe companies and brands.

Shoes enterprises can release products or service items in time to the outside world through e-commerce platform, so that consumers can leave a good impression on enterprises. They can introduce the latest products of enterprises to consumers and achieve the goal of selling at the lowest cost. According to the feedback information from all sides, we can timely adjust the product service and business strategy of enterprises, so that enterprises can respond to market changes at the first time, meet the needs of consumers, and establish the image of enterprises and brands.

Third, reduce the cost of shoe enterprises and reduce inventory.

E-commerce in advertising, promotion and other links, the cost is lower than the traditional media, and also more targeted.

Finding suppliers through e-commerce platform can also reduce procurement costs.

And for enterprises to grasp the stock market is not allowed, can also be sold through e-commerce.

Fourth, improve efficiency and gain competitive edge.

E-commerce directly pactions on the Internet, thereby reducing the cost of documents in the traditional paction process, improving efficiency, reducing the intermediate links, enabling enterprises and consumers to achieve direct pactions, so as to complete pactions with the fastest speed, thereby gaining the advantage in competition.

The rapid development of the Internet has aroused widespread concern in various industries. The growth trend of geometric growth has led all industries to think about how their enterprises integrate and develop with e-commerce. Especially for the traditional enterprises that are deeply affected by the economic crisis, e-commerce market is like a piece of virgin land that has not been reclaimed, and business opportunities are limitless. Traditional enterprises are eager to try and "test the water" in the field of e-commerce.

Among them, the "Fujian merchant" enterprise, which has been in the front line of traditional enterprises, is particularly evident.

Anta, Fujian, Jinjiang and other enterprises in the popularity of rapid upgrading, product sales continued to climb, and now turn to the Internet.

How to write brilliantly in the new marketing battleground of the Internet has become the most concerned problem of many Fujian enterprises.

{page_break}

The development of China's Internet market has gone through the competition from the advertising market, the contention of the short message market and the competition of the game market. The development stage of the "three campaigns" will soon enter the battle for the e-commerce market.

In September 2008, the financial turmoil swept the world. Although the traditional Chinese enterprises were deeply affected, it provided an opportunity for the outbreak of e-commerce.

During the period of more than a year of economic crisis, people's shopping habits began to change gradually, thus the online shopping users grew sharply, the average consumption increased significantly, and e-commerce in China's market has been developing rapidly.

A company with a keen sense of smell has already smelled the smell of the development of e-commerce in the footwear industry, and how to create better channels to meet the needs of enterprises to expand the e-commerce market has become a new business opportunity.

Some professional e-business third party platforms rush out and rush out. Compared with those who are not familiar with the operation, the emergence of these web platforms can further integrate various application systems, realize the reorganization and optimization of business processes, manage, promote and sell products correctly, and cooperate well with cooperative enterprises and consumers.

It is reported that the earliest footwear industry is the largest footwear B2C website in China. It has attracted more than more than 150 well-known brands of shoes at home and abroad to join the website. It has witnessed the development of e-commerce in the footwear industry. It also shows us that e-commerce has become a new trend in the development of the footwear industry.

In fact, this trend can be said to be the inevitable result of the development of Internet marketing in China.

Philip, an international authoritative marketing scholar, once said, "increasing emphasis on online marketing is the marketing trend of the future. Online marketing is the marketing of twenty-first Century."

With the close integration of the Internet and human life, the role and influence of the network can not be ignored. The personalized development and maturity of the Internet media have prompted people to place more and more importance on the online marketing market. E-commerce, as a new form of online marketing, is becoming more and more important.

Previously, the traditional shoe tycoons were not optimistic about Internet sales, and worried that the Internet would have an impact on their price system.

But with the rapid growth of the market, the attitude of these giants to Internet sales has changed.

Whether the international giants Adidas, Nike, or domestic bigwigs BELLE, AOKANG, Daphne, 361 degrees, PEAK and so on, have chosen Internet marketing.

Many two or three line brands and enterprises turning from O EM to their own brands also choose the Internet as a breakthrough for channels.

In August 2010, BELLE formally joined hands with the famous footwear vertical B2C shoe net in China. Its 6 private brands, namely, her (TATA), Teenmix (TEENMIX), Staccato (STACCTO), BASTO (BASTO) and SENDA (SENDA), will be sold on the platform of Amoy shoe net.

BELLE, formerly known as the "brand carrier", is building a big channel strategy step by step on the Internet.

Nowadays, more and more shoe enterprises recognize the significance of e-commerce development and apply it to commercial trade.

Some enterprises are adopting consignment mode, and shoe enterprises give the brand network proxy to the network dealers. Some small and medium-sized brands have not yet reached the manpower and material resources of the self built shopping mall, usually using the mode of online distributors to sell, while some capable enterprises have realized the network sales by building their own businesses.

If Lining was an early footwear brand in the field of e-commerce, Lining set up an e-commerce company to establish a complete network sales channel.

But most enterprises only publish product information through simple websites. Other elements of e-commerce are not perfect. They need a lot of capital, manpower and material resources to realize the whole process of e-commerce.

While other enterprises have established relatively perfect online trading system and logistics system, they can complete the basic e-business functions, but because they are not integrated with the internal information management, they are not yet perfect e-commerce.

Therefore, in the case of enterprises' independent creation of e-business websites, they seldom achieve real profits, and disappear more vigorously.

How can Chinese traditional enterprises win and grow steadily in the boom of e-business network marketing? The following are several ideas for sharing and exploring the way of shoe marketing:

Throughout the footwear market, with the globalization of the economy, differentiated circuits have played an important role in the survival and development of the footwear industry, and are a magic weapon in the market competition to grow and become invincible.

And the implementation of high-end volume customization is the recent prevalence of a differentiated management mode, Wenzhou shoes and clothing enterprises have been involved in high-end customization, behind it is a kind of market expectations or ambitions.

It is understood that in recent years, Wenzhou shoes and clothing brands have launched high-end volume customization, including the famous brands of wedding birds, French pie, Jordan, AOKANG and other well-known shoes and clothing brands to adjust the layout of enterprises, and target the high-end market.

Wenzhou shoes and clothing enterprises are involved in high-end customized services. They are "new selling points". They display high-end products in front of target users.

Through the high-end service and humanity care in the activity, the good brand image is deeply rooted in the hearts of the people, and it also plays the role of stimulating sales and word of mouth.

In recent years, the footwear industry of AOKANG has begun to test the water customization business while developing e-commerce. Apart from ordinary customization, the proportion of high-end customization is also increasing, relying on good reputation to retain customers.

At the same time, the more sophisticated the high-end customized services, combined with network sales, from customization, distribution process, after sales visits and many other links, reduce intermediate links, advance plans, refine processes and responsibilities, create a comfortable shopping experience for customers, and enable customers to feel a high quality brand service that is managed orderly, service in place and customer oriented.

Last year, AOKANG's online shopping mall was officially open. Customers who love AOKANG products do not have to go out of their homes. As long as they click their mouse on their own computers and choose their favorite products from hundreds of products, the nearby AOKANG distribution center will send the products to the customers' home at the fastest speed.

If AOKANG Monopoly chain mode is to open the store next to the customer's home, then AOKANG online mall is to store in the customer's home.

Hundreds of shoes are carefully selected, which are the most popular styles nowadays, and consumers can also make customized demands.

By coordinating and integrating resources from various distribution bases throughout the country, AOKANG online mall can deliver goods to customers quickly, ensuring time and saving the cost of merchants to a certain extent, so this sales mode is convenient and feasible.

In the era of electronic commerce, shoe enterprises are facing new opportunities and challenges. When deciding the sales channels reasonably, we must integrate them.

Considering many factors, we should choose the right network channel and occupy the market.

Enterprises should make full use of this competitive weapon in order to gain a favorable position for their competition in the global shoe market.

According to the insiders, with the gradual increase of the market capacity of shoes and clothing, the more standardized industry, the fiercely competitive degree, the gradual internationalization of quality brands, and the pfer of product structure to middle and high grade will be the future development trend of the footwear industry in China.

Friends who have experienced online shopping know that the key to online shopping is how to conduct safe pactions while watching products.

So, can you let the other party deliver the goods first and then make payment? No problem! Many shopping platforms have already pioneered such a precedent: consumers can choose to deliver products at any time on the website. After payment, the delivery will be delivered by courier to the door, until the authorized products are purchased, and then payment pactions will be made.

Taking product as the main line and service as the guide, as long as the consumers are not satisfied with the products purchased, they can have no reason to return products in 7 days.

Customer service thoughtful and considerate after-sales service, so that there is no distance communication.

Let consumers in the process of shopping, but also with the majority of shoes and friends competing with the competition to buy super value goods, easy to enjoy the fun of activities, to experience the two-way interaction between shopping and happiness.

All goods are shipped directly from the manufacturer, to eliminate any counterfeit and inferior products, to achieve a promise of a three loss, so that good faith protection can be free from the worries of consumers.

Without any middleman's fare increase, compared with the traditional market, the selling price is almost lower than half! How can such a super value price keep customers away?

With the growing prosperity of e-commerce, many traditional enterprises have set foot in e-commerce. Traditional enterprises' "electric shock" in the field of e-commerce seems to be the best destination for the further development of traditional enterprises.

In choosing the way to enter the field of electronic commerce, different enterprises have different choices.

For powerful enterprises, building e-commerce system naturally is the best choice. For small and medium-sized enterprises with less strength, it is not enough.

In the final analysis, the struggle between autonomy and outsourcing is also a dispute between cost and trust.

At this time, the three options lie in the face of small and medium enterprises, or choose to be independent, or choose to outsource, or choose to give up.

If we analyze it carefully, giving up should be the stupidest answer. The independent safety factor is high, but the cost should be low. Outsourcing has risks, but it often wins.

New channels are designed to cover more users and maximize sales.

Although it is possible to coincide with the original cable users, the scope of the network and logistics determines the scope of the market, and the scale of the market is definitely expanding.

In this way, the development of e-commerce in the industry, including market size, competitors, users and so on, is undoubtedly the only attraction for enterprises.

In addition, enterprises with good network operation capabilities and technical capabilities should be able to do well.

An e-commerce expert analysis said that from the current e-commerce competition form, after several years of commercial trial water and market cultivation, the threshold of e-commerce has gradually increased.

In a more pessimistic way, e-commerce is becoming more and more complex.

This is an inevitable phenomenon in the development of e-commerce.

Early e-commerce, because the wine is not afraid of the natural advantages of alley, in one of its links, it can win the battle. Now e-commerce has formed a system, its own products are excellent, but also need to understand network marketing.

It is precisely because of the complexity of e-commerce that it has led to the discussion of whether e-commerce is self-management or outsourcing.

In fact, it is best to operate independently, so that we can do enough to get enough food and clothing.

However, there are very few people who master e-commerce related technology. Even if this factor is ignored, enterprises will be able to attract relevant talents, and there will be considerable cost expenditure.

E-commerce is a choice for the pformation of the footwear industry structure. Many shoe companies have successfully passed the crisis through e-commerce, so that other enterprises are aware of the importance of e-commerce, so this time is the most active period for SMEs to participate in e-commerce.

One of the contradictions that enterprises must face is that the urgent need for e-business and the shortage of e-commerce talents, as well as the limited strength of small and medium-sized enterprises, decide that the development of e-commerce in small and medium-sized enterprises will not be smooth sailing.

If technology is not available, talent and talent are not available, e-commerce in enterprises can not be developed at all.

The outsourcing of e-commerce outsourcing companies has solved the worries of the small and medium-sized enterprises.

E-business outsourcing can indeed alleviate the crisis of e-commerce talents to a certain extent, and fulfill the dream of e-commerce in many traditional shoe enterprises. With the professional strength, resources and experience of professional e-commerce outsourcing companies, it needs a whole set of new solutions to provide e-commerce brand, product, platform, management and marketing, so that enterprises can enter e-commerce faster, more accurately and steadily.

The advantage of e-commerce outsourcing companies lies in not only catching the problems faced by SMEs in the process of e-commerce, but also finding the effective solutions, which is the overall solution of e-commerce.

Since e-business personnel can not be supplemented in a short period of time, since the unification of technology and management is a chronic problem, since the business operators lack the necessary concept of e-commerce, it is better to hand over the e-commerce business of enterprises to outsourcing, professional talents, professional technology and advanced e-commerce concepts, the e-commerce business of enterprises can be completed at the station of e-commerce, and it is built from website to paction service, and you can enjoy your business.

{page_break}

There is no need to talk about the demand of traditional enterprises for e-commerce. However, in the practical application of traditional enterprises to e-commerce, there are many enterprises' errors in understanding e-commerce. Some enterprises think that e-commerce is equal to network pactions. Some enterprises mistakenly believe that online or offline is not one or the other. This is also one of the reasons why many enterprises fail to make e-business.

To equate e - commerce with network pactions is a reflection of the process of enterprises repaying the consequences and reducing the process.

Many traditional enterprises do e-commerce, build e-commerce website after sitting and waiting for the paction.

It is undeniable that the ultimate goal of all commercial activities is to achieve a paction, but it is also necessary to know that any form of success must go through a long or short process.

In January 19th, CNNIC released the survey report on China's small and medium enterprises network marketing in 2010. The report shows that the proportion of online shops in independent enterprises or e-commerce platforms has reached 43%. Most of the small and medium-sized enterprises that have websites or online stores have begun to try online marketing.

Among them, 58.8% of SME websites have been updated for more than a month. Only 22.5% of the SME websites with a clear division of labor are responsible for the operation.

In addition, the proportion of SMEs using e-mail for marketing reached 21.3%, the proportion of e-commerce promotion platform reached 19.3%, and the proportion of marketing using search keyword ads reached 15.4%.

At the same time, because of the low level of network marketing operation of SMEs, the development of Internet marketing is restricted.

24.7% of business owners have never considered the effectiveness of the evaluation, and 70.8% of the business owners simply feel that only 4.4% of the business owners have entrusted other companies with the evaluation of network marketing effectiveness.

In this report, we can at least get the following information: first, the use of Internet marketing is the trend of the times, and more and more SMEs conform to this trend; second, small and medium-sized enterprises do some network marketing blindly appear, but there is no substantive operation; third, small and medium enterprises network marketing operation level is low, the vast majority of enterprises will not do the effect evaluation.

This is no accident. First of all, although e-commerce has been developing very fast in recent years, e-commerce has entered our market just after ten years. Small and medium-sized enterprises have entered e-commerce for only two years. Therefore, e-commerce for SMEs is just beginning, and the development of network marketing is far behind the needs of SMEs. Secondly, SMEs do not understand e-commerce, so when they operate, they feel that they are just doing, but they do not know how to consider the effect. Third, e-commerce and network marketing and other related talents are scarce, so SMEs can not attract professional talents to complete the operation of e-commerce.

In this way, it is impossible for the shoe companies to complete their e-business in a short time.

However, there is no need for small and medium-sized shoe companies to get caught in this way. As the saying goes, there is a way for cars to go to the mountains. When the small and medium-sized enterprises are facing difficulties and difficulties in the process of entering e-commerce, a new e-business mode appears in time. This is the outsourcing of e-commerce.

If e-commerce is simple to just online pactions, then everyone can become Ma Yun, and add a tree trust and promotion to the middle. For example, if you want to sell vegetables in the vegetable market, you have to rent a booth first, but this does not guarantee that your business will flourish. You have to make a lot of effort to call it, and this is not over yet, and you have to accumulate good reputation so that you can retain repeat customers.

The same is true for enterprises to do e-commerce. Building websites such as renting stalls and tree trustworthiness is to accumulate word of mouth. Promotion is a hard sell, and finally a satisfactory amount of pactions can be received.

E-commerce also does not exclude the offline operation. The traditional enterprises with the best practices in the field of electronic commerce share the advantages of e-commerce.

As the saying goes, no matter black cat or white cat, it is a good cat that can catch mice.

The purpose of enterprises to take a series of commercial activities is to get further development. This is not about online and offline. They are not mutually exclusive, and sometimes they cooperate with each other to produce greater energy.

Take Li Ning Co as an example, Huang Xuanfeng, general manager of the business integration and innovation Department of Li Ning Co, said that no matter online or offline, in order to enhance the convenience of customers and the convenience of business, Lining hopes to smooth the gap between channels and channels, so that a smooth sense of passage will bring better shopping experience to customers.

Therefore, traditional enterprises do not necessarily make the biggest and strongest in the field of e-commerce. But one thing that can be confirmed is that in the future, the development of traditional enterprises and the operation of a more innovative, smarter and more sustainable business model is inseparable from the new gene of e-commerce.

The rise of e-commerce has raised a revolution in the economic field, and has brought unprecedented opportunities and challenges to enterprises.

In twenty-first Century, either e-commerce or business was not available. The first ten years of twenty-first Century have passed. Although e-commerce has entered the "common people's home", it has never been seen as an era of e-commerce.

Especially for small and medium-sized enterprises, e-commerce brings them more dilemma.

On the one hand, because of the advantages of low cost and high efficiency of e-commerce, small and medium-sized enterprises have some expectations. On the other hand, limited by technology, talents and other factors, it is difficult for small and medium-sized enterprises to make use of e-commerce.

First, the lack of talents in e-commerce.

E-commerce is a highly integrated discipline. Knowledge of the Internet must be understood, knowledge of marketing must be understood, economic knowledge should also be understood, and e-commerce as a professional enter the campus for a relatively short time. In addition, E-commerce Teaching and e-commerce development are seriously divorced from each other. Various factors decide that it is difficult to accumulate enough e-commerce talents in a short time.

Second, technology and management need to be unified.

The best technology is not the best result. Technology must be integrated with the management and operation of an enterprise.

With the development of the Internet and the popularization of university education, we have no shortage of advanced technology. We also have scientific management. However, as mentioned before, e-commerce is very comprehensive. How to combine technology with management is a major problem that needs to be solved in the process of e-commerce.

Third, the concept of business operators.

Small and medium-sized enterprises are small, so the personal will of the business operators will represent the will of the whole enterprise.

Some enterprises only pay attention to the result, but ask the process; some even value the process, but do not know or know a little about e-commerce. This is very easy to interfere with the normal work of e-commerce personnel. Many of the correct ideas are overthrown by reason.

Faced with the age of information, many enterprises are using their own e-commerce platform to carry out business.

In the face of intelligent consumers, a company that tries to get a slice of online marketing knows that this is not only a traditional extension, but also a brand new form.

I always believe that only by constantly providing services for consumers can we always win the favor of consumers.

If a company truly walks into the hearts of consumers, its products can enter the consumer's home in a big way.

Twenty-first Century is either e-commerce or business.

Why do not traditional enterprises start out today, along with the shortcut of e-commerce outsourcing? The e-commerce service industry brings the last chance to traditional enterprises.

On the road of e-commerce, traditional enterprises have lagging behind.

When Dangdang began selling books, the traditional enterprises had not awakened. When awakening, most of the market share had been lost.

When everyone starts to make clothes, the traditional enterprises still look down on them. Now, when the customers begin to sprint to billions of dollars, the traditional enterprises have been left far behind.

If traditional enterprises and offline brands can not quickly launch marketing on the Internet, I believe that in the next 10 years, the traditional business market will gradually become smaller.

E-commerce will not be an industry in the future, but a standard for every enterprise.

Traditional brands have brand reputation and smooth supply channels, but lack of e-commerce technology, operation experience, e-commerce talents, etc.

If the brand operators operate on their own, on the one hand, the cost is very high, and on the other hand, it is difficult to achieve the best of all the work of e-commerce.

Therefore, cooperation with professional service providers and complementary advantages will be a good choice.

Traditional enterprises concentrate on the best brand management, product design and production, and the technology and service support of network front-end marketing, back-end IT information processing, CRM and supply chain are all handed over to professional e-business outsourcing service providers. This is the best mode of division of labor.

The key of e-commerce service is to do things steadfastly instead of relying solely on capital. It needs meticulous service, thoughtful plan and core technology to maintain the relationship between service providers and brands, and promote the development of brands on the Internet.

This integrated service company often needs to play the aggregation effect of the Internet in order to achieve rapid growth and profitability. The system requirements of the enterprise are extremely high, otherwise it is very difficult to survive. Besides, how to support and manage the platform is also a huge challenge.