One Of Fashion Leisure Brands -- YISHION (YISHION) 1

The "YISHION", with its strong flavor of city life and pure artistic temperament, is the founder of its brand and grows up with love.

Thanks to the support of the government and the efforts of all employees in Dongyue, it has become a large garment manufacturer with six garment factories (a total area of more than forty thousand square meters) and more than 4000 employees in a few years. With the support of the government and the efforts of all employees in East Vietnam, YISHION, the clothing brand produced by this garment factory, is famous for its casual wear, and is famous for its exquisite handwork, high-quality cloth, quick lifting and fashionable style. It is loved by customers everywhere and has become one of the famous brands of casual wear both at home and abroad.

YISHION supplies more than fifty thousand YISHION casual wear to the whole country and overseas every day, and ranks among the top of the local counterparts.

Relying on high quality products, advanced CAD production system and perfect marketing system, hundreds of stores have been developed in the country, and sales outlets are located in 28 provinces, municipalities and autonomous regions of the country.

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The inspiration comes from young girls, lively, elegant, simple and charming.

It embodies modern women, freedom and innovation, comfort and AVON, calm and passion, simple fashion pursuit and yearning.

Store decoration design is concise and reasonable, giving customers a relaxed and pleasant shopping environment.

In the downtown area, there is a YISHION store on the road.

The main force of YISHION is the new young men and women who like the new ideas and emphasize their style and fashion sense. They provide a series of comfortable, comfortable and casual fashion casual clothes, so as not to deliberately express the connotation of "returning to innocence".

Let creative freedom play and demonstrate diversified personal styles.

Career success did not make Dongyue proud, but worked harder to develop new products, new projects and new styles to meet market demand. At the same time, our factory employs a large number of experienced designers with modern professional knowledge to match the customer pattern design to meet the market demand, and miss Ye Guiyan, the design director of our factory, has been selected as one of the top ten designers in Guangdong in 99.

Stepping into the new century, the pace of garment making in East Vietnam will be even greater. The formation of chain stores and entry into the international market has been put on the agenda. We hope that domestic and foreign counterparts will join us in drawing together the brilliant career.

Franchising innovation road

Time goes back to 1997, when YISHION was still in its early stage of development and development. Before that, Guo Donglin started from more than 20 people and gradually developed to more than 80 small businesses.

In the year when the second China (Humen) International Fashion Fair was held, Humen town launched the first 7 brands in Humen from the perspective of fully supporting private enterprises and making them stronger and bigger. The founder of YISHION, Guo Donglin, with a strategic vision of a young entrepreneur, found the Humen clothing association and sincerely expressed her confidence and determination to create a brand. At that time, he was the youngest of the 7 leading brands in Humen.

Guo Donglin, who was still engaged in wholesale business, was acutely aware of the importance of creating a brand.

After the launch of the 7 major brands, Guo Donglin took a large part of his limited funds and spent a lot of publicity on advertising. He welcomed the guests from all over the world in a small brand and big gesture at the China (Humen) International Fashion Fair.

Facts have proved that Guo Donglin has taken the right step.

Through China (Humen) International Fashion Fair, a big platform facing the world, it can be said that overnight, the name "YISHION" has been sent to the north and south of the river through various channels.

That year, his Dongyue garment factory had just been established for two years, and the company grew rapidly to more than 3000 people.

"YISHION" is located in the leisure youth and men and women.

Because of its diversity of styles, patterns and varieties, the zero activity of sales methods and the popularization of prices, it has become the first choice for consumers in both urban and rural areas.

At that time, "YISHION" was only limited to wholesalers in the Fumin commercial building with the reputation of China's No.1 fashion wholesaler.

Shortly after the trade fair, the old customers went to the rich people to go wholesale to "YISHION". It is strange that the whole Fumin commercial building could no longer find YISHION. The original YISHION had quietly withdrawn from the wholesale market and turned to the monopoly line. It was necessary to know how prosperous the wholesale business in Humen was then. At that time, "YISHION" clothing could be sold at most 70 thousand pieces per day. At the most, it could send 2 million pieces a month.

With the expansion of occupancy and the development of enterprise scale, it is obviously not suitable for the current situation to adopt the previous wholesale mode.

Through in-depth and detailed market research, the management of "East Vietnam" decisively decided that the way of franchising would take the road of brand monopoly and create a "YISHION" brand with higher gold content, so as to raise the cultural grade and taste of YISHION brand.

To this end, the company invested a lot of money to carry out a series of planning and packaging of the "YISHION" brand, striving to provide consumers with a brand new image in the shortest time, from design, advertising, planning, display to the image, characteristics and so on.

Facts have proved that Guo Donglin's judgment is absolutely right. Two years later, when people felt that the profit margins of wholesale were becoming smaller and smaller, they had turned to monopolization and franchised. YISHION has firmly foothold in the national market.

Talking about the development of enterprises, Guo Donglin was full of confidence when he arrived.

Although the construction of Dongyue Garment Co., Ltd. has only a short span of eight years, it has realized the scale of one plant in a year. At present, there are 10 factories, and a senior business manager in Hongkong has been invited to manage the factory.

Strong production stamina makes the "YISHION" brand able to take the lead.

The new brand image will also make YISHION more stable in the market.