One Of The Domestic Fashion Leisure Brands -- YISHION YISHION "Three"

The operation mode of "star + advertising" is the rapid rise of Zhejiang and min faction clothing.

But a casual clothing brand in Guangdong has also been unwilling to be lonely in recent years, trying to march into the national top brands. It is YISHION.

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Cecilia Cheung, the popular Hongkong movie star, is the spokesman.

"YISHION" brand name, spokesperson, shop style gentle decoration style and clothing display pattern, YISHION seems to be just a women's clothing brand.

First, the brand name of YISHION seems too soft for men.

It has a greater influence; a young pretty woman spokesperson does not seem to be able to include men's clothing; the lively and lively hue and clothing display pattern also brings more people to think that this is just a women's clothing brand.

Fortunately, YISHION then noticed in the field of casual wear.

The only problem is that the target audience is too narrow. Louis Koo soon became the spokesperson for YISHION's casual men's wear, which enriched the product line and expanded the target consumer group.

In 2011, Asia superstar Han Geng was launched as the spokesman of the Teebox series.

Step up expanding consumer groups.

2009 brand shape

Image spokesman Li Yuanxi, YISHION's new generation spokesman

Liu Xijun is the fifth in China.

Tan Lina is the sixth in China.

Pan Chen is the seventh in China.

Pan Hongyue national first

Eight place

The clothing of YISHION stores, whether men's or women's wear, seems to be only suitable for 16~23 year old students and boys and girls.

On YISHION's website, YISHION can clearly see that 18~30 year old people are included in their target consumers, but in terms of product development,

Pure products are obviously younger, and consumers who are 25~30 years old with enough purchasing power can not find products suitable for YISHION.

For YISHION, this is a huge waste.

In April 2006, YISHION obtained the exclusive right to sell China's FIFA World Cup 2006 casual wear products.

YISHION has been able to produce and sell FIFA World Cup authorized LOGO during the 06 world cup football match, which is attracting worldwide attention and anticipation.

Logo and mascot and other patterns of casual wear and the world cup culture related accessories.

The use of the world cup embodies YISHION's vision and courage, but YISHION has not done enough in terms of how to play the world cup's ties with YISHION and its well-known effects.

First of all, people are

The mass media did not see the hype between YISHION and the world cup; secondly, there was no new TV advertisement to show the joint performance. Finally, during the world cup, consumers could not feel the whole store except the YISHION clothing with the world cup design on the shop floor.

The relationship between YISHION and the world cup and the atmosphere of the world cup can not be said to be a huge waste. Money has won the proxy of the world cup product, but it has not played the biggest role in the world cup.