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    One Of The Domestic Fashion Leisure Brands -- YISHION YISHION "Three"

    2011/5/26 17:30:00 264

    Fashion Brand YISHION YISHION "Two"

    marketing strategy


      


    The operation mode of "star + advertising" is the rapid rise of Zhejiang and min faction clothing.

    But a casual clothing brand in Guangdong has also been unwilling to be lonely in recent years, trying to march into the national top brands. It is YISHION.

      



    brand image

      



    Enabled

    Cecilia Cheung, the popular Hongkong movie star, is the spokesman.

    "YISHION" brand name, spokesperson, shop style gentle decoration style and clothing display pattern, YISHION seems to be just a women's clothing brand.

    First, the brand name of YISHION seems too soft for men.

    It has a greater influence; a young pretty woman spokesperson does not seem to be able to include men's clothing; the lively and lively hue and clothing display pattern also brings more people to think that this is just a women's clothing brand.

    Fortunately, YISHION then noticed in the field of casual wear.

    The only problem is that the target audience is too narrow. Louis Koo soon became the spokesperson for YISHION's casual men's wear, which enriched the product line and expanded the target consumer group.

    In 2011, Asia superstar Han Geng was launched as the spokesman of the Teebox series.

    Step up expanding consumer groups.



     

    Cecilia Cheung is known as the new generation of jade girls.


      


     

    Louis Koo is nominated for the Cannes Film Festival by virtue of Johnny To's triad.



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     One of the domestic fashion leisure brands -- YISHION YISHION

     One of the domestic fashion leisure brands -- YISHION YISHION


    Han Geng, the asian idol, the new generation of dance king, the new film





    2009 brand shape

    Image spokesman Li Yuanxi, YISHION's new generation spokesman



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    Happy girl 10 Jiang Yingrong national champion




    Li Xiaoyun runner up



     One of the domestic fashion leisure brands -- YISHION YISHION

    Huang Ying is the third in China.



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     One of the domestic fashion leisure brands -- YISHION YISHION

    Yu Kewei is the fourth in China.



     One of the domestic fashion leisure brands -- YISHION YISHION

     



    Liu Xijun is the fifth in China.



     One of the domestic fashion leisure brands -- YISHION YISHION

      



    Tan Lina is the sixth in China.



     One of the domestic fashion leisure brands -- YISHION YISHION

    Pan Chen is the seventh in China.



     One of the domestic fashion leisure brands -- YISHION YISHION

    Pan Hongyue national first

    Eight place



    {page_break}


     One of the domestic fashion leisure brands -- YISHION YISHION

    Zeng Yike is the ninth in China.



     One of the domestic fashion leisure brands -- YISHION YISHION

    Li Yuanxi is the tenth in China.



     One of the domestic fashion leisure brands -- YISHION YISHION

    Lee Jun-ki, Korean actor, shot the magazine cover in 2001.

    It is famous for playing the movie king's man.

    {page_break}

    Crowd positioning


      


    The clothing of YISHION stores, whether men's or women's wear, seems to be only suitable for 16~23 year old students and boys and girls.

    On YISHION's website, YISHION can clearly see that 18~30 year old people are included in their target consumers, but in terms of product development,

    Pure products are obviously younger, and consumers who are 25~30 years old with enough purchasing power can not find products suitable for YISHION.

    For YISHION, this is a huge waste.


    Borrowing marketing


      


    In April 2006, YISHION obtained the exclusive right to sell China's FIFA World Cup 2006 casual wear products.

    YISHION has been able to produce and sell FIFA World Cup authorized LOGO during the 06 world cup football match, which is attracting worldwide attention and anticipation.

    Logo and mascot and other patterns of casual wear and the world cup culture related accessories.

    The use of the world cup embodies YISHION's vision and courage, but YISHION has not done enough in terms of how to play the world cup's ties with YISHION and its well-known effects.

    First of all, people are

    The mass media did not see the hype between YISHION and the world cup; secondly, there was no new TV advertisement to show the joint performance. Finally, during the world cup, consumers could not feel the whole store except the YISHION clothing with the world cup design on the shop floor.

    The relationship between YISHION and the world cup and the atmosphere of the world cup can not be said to be a huge waste. Money has won the proxy of the world cup product, but it has not played the biggest role in the world cup.



    YISHION


    "If an enterprise wants to achieve rapid development, it is not feasible for entrepreneurs to have no long-term strategic vision."

    - Guo Donglin, chairman of YISHION.


    2005 is the year of the great leap forward of "YISHION". "YISHION" has won the two-way award of famous trademarks and famous brand products in China in one fell swoop, so as to realize the breakthrough of Humen garments without Chinese brand names.

    Following the acquisition of "national inspection free products", "Guangdong famous brand products", "Guangdong famous trademarks" and "most popular consumer brands", Dongyue company achieved great leap forward in the development of enterprises.


    What is the unique skill of Dongyue Garment Co., Ltd, to develop its own enterprise from 20 odd workers who had not seen a few years ago to more than ten factories, 15000 employees, and about 20000000 yuan collectivization companies with annual profits and taxes? His success has He Qidi and reference significance for the development and expansion of China's garment enterprises?

    With this series of ideas, reporters recently walked into Humen, a famous clothing city in China, and walked into "YISHION", thus revealing the mysterious veil of YISHION.

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