One Of The Domestic Fashion Leisure Brands -- YISHION YISHION "Two"

Honesty: honesty and daring to take responsibility;

Talents: talents are our most valuable resources.

Fashion products, fashion legend!

Ideal: to build the company into one of the world's leading fashion groups.

Social responsibility: YISHION supports China's anti drug campaign, and actively supports education programs to assist people in need.

Lines and dots are abstract networks and mice. The overall "e" shape reveals the brand's characteristics of closely following the e-commerce fashion.

The organic combination of fashion sounds similar to that of Cantonese YISHION.

The arc dotted line and dots are abstract networks and mouse. The overall "e" shape reveals the characteristics of brand close to the electronic business fashion.

YISHION brand image

"YISHION" is one of the leisure clothing brands of Dongguan Dongyue Garments Co., Ltd.

Follow the fashion, concise atmosphere design, pursue vitality, natural, beautiful, pure youth temperament, pursue modern personality development trend, bright friendly, full of fashion atmosphere, give customers a sense of complete self.

It soon got rid of the numerous clothing brands.

It has developed into a well-known brand that is leading the trend of casual wear by consumers nationwide.

Hongkong Red Star Cecilia Cheung and Louis Koo are brand spokesmen.

YISHION's latest brand image spokesperson in 2009 is Lee Jun-ki, the red star of Korean film and television company. The women's wear is 09 years.

The top ten girls are fast.

"If an enterprise wants to achieve rapid development, it is not feasible for entrepreneurs to have no long-term strategic vision."

- "YISHION", chairman Li.

2005 is the year of the great leap forward of YISHION. YISHION has won China's famous trademark and Chinese brand in one fell swoop.

Product two-way award, realize Humen clothing without Chinese brand name zero breakthrough.

Following the acquisition of "national inspection free products", "Guangdong famous brand products", "Guangdong famous trademarks" and "most popular consumer brands", Dongyue company achieved great leap forward in the development of enterprises.

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What is the unique skill of Dongyue Garment Co., Ltd, which has developed its own business from 20 odd workers who had not seen a few years ago to more than ten factories, 15000 employees, and about 20000000 yuan collectivization companies with annual profits and taxes.

What is the inspiration and significance of the development and expansion?

With this series of ideas, reporters recently walked into Humen, a famous clothing city in China, and walked into "YISHION", thus revealing the mysterious veil of YISHION.

Time goes back to 1997

At that time, "YISHION" was still in its initial stage of development and development. Before that, chairman Li started from more than 20 people and gradually developed to more than 80 small businesses.

When the second China (Humen) International Fashion Fair was held, Humen town from full support.

Holding private enterprises to make them stronger and bigger, they launched the first 7 brands in Humen. The founder of YISHION, chairman Li, found the Humen clothing association with a strategic vision of a young entrepreneur, and sincerely expressed his confidence and determination to create a brand.

At that time, he was the youngest of the 7 brands in Humen.

At that time, he was still engaged in wholesale business and was acutely aware of the importance of creating a brand.

After the launch of the 7 major brands, Li Cong spent a large part of his limited funds on advertising.

China (Humen) International Fashion Fair welcomes guests from all over the world with a small brand and big gesture.

Facts have proved that Guo Donglin has taken the right step.

Through China (Humen) International Fashion Fair, a big platform facing the world, we can

In other words, overnight, the name "YISHION" was sent to all parts of the country through various channels.

That year, his Dongyue garment factory had just been established for two years, and the company grew rapidly to more than 3000 people.

"YISHION" is located in the leisure youth, men and women.

Beautiful and cheap way.

Because of its diversity of styles, patterns and varieties, the zero activity of sales methods and the popularization of prices, it has become the first choice for consumers in both urban and rural areas.

At that time, "YISHION" was only limited to the rich people enjoying the reputation of China's No.1 fashion wholesaler.

Wholesale in commercial building.

Shortly after the fair, the old customers went to the rich people to go wholesale to "YISHION", but it was strange that the whole commercial building could no longer find YISHION.

When the wholesale business in Humen was so prosperous, at that time, "YISHION" clothing could be sold at most 70 thousand pieces per day. At the most, 2 million pieces could be sent in one month, and over ten million pieces of clothing were approved by local merchants throughout the year.

With the expansion of share and enterprises

The development of scale and the operation of the previous wholesale mode are obviously not suitable for the current situation.

Through in-depth and detailed market research, the management of "East Vietnam" decisively decided that the way of franchising would take the road of brand monopoly and create more gold content.

The high "YISHION" brand enhances the cultural quality and taste of YISHION brand.

To this end, the company invested a lot of money to carry out a series of planning and packaging of the "YISHION" brand, and strive to design, advertising, planning and display in the shortest time, to the image and characteristics.

And so on, giving consumers a brand new image.

Facts have proved that Guo Donglin's judgment is absolutely right. Two years later, when people felt that the profit margins of wholesale were becoming smaller and smaller, they had turned to monopolization and franchise. YISHION has been firmly in the national market.

It's a firm foothold.

Talking about the development of enterprises, Guo Donglin was full of confidence when he arrived.

Although the construction of Dongyue Garment Co., Ltd. has only a short span of eight years, it has realized the scale of one plant in a year. At present, there are 10 factories.

And invited senior managers in Hongkong to manage factories.

Strong production stamina makes the "YISHION" brand able to take the lead.

The new brand image will also make YISHION more stable in the market.

The key to developing the brand is to develop talents. "Dongyue" has increased the pace of talent introduction after referring to the operation mode of international and domestic big brands and establishing the route of brand establishment and expanding the market.

Guo Donglin asked people never to care about the price.

Industry development helps, so you are the treasure of enterprises.

At the beginning, he went to the factory where he was director to invite a factory director. He invited the director of the factory to be a bankrupt state-owned enterprise. In order to get this talent, Guo Donglin bought it decisively.

Having broken the director's working age, the director of the factory still can't bear to work for many years. On this issue, Guo Donglin has made a move that people can't believe, that is, buy the factory that is on the verge of collapse, and let the director marry to the East Vietnam.

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On the question of talent, Guo Donglin can not hesitate to pay a lot of money. In Dongyue company, if one day, the president will find you an office, give you a commercial housing or send a car "key" to you, this is not surprising.

On the issue of sending houses, someone will.

It is wrong to say that the house is a company. If you go and take it away, you must know that the house sent by Guo Donglin is based on the name of the client and has a real estate certificate.

The company also stipulates that employees who acquire commercial housing will work for 5 years if they work in East Vietnam.

After 5 years, the company that is willing to start business in Dongyue is willing to do so. The company will never embarrass you.

Guo Donglin also has a magic weapon, that is, everyone is a participant and everyone has the chance to improve.

In East Vietnam, if you think your own water

Ping can be competent for a certain position. As long as you bring it up, the company will give you the chance absolutely, that is to give you a month to let you work in your post, as long as you are competent and promoted immediately, so the staff and leadership of Dongyue have been very stable.

In order to create a

Guo Donglin, a well-known national brand, has hired an international clothing brand expert, positioning YISHION as a casual wear for young people, and choosing Hong Kong and Taiwan stars Cecilia Cheung and Louis Koo as spokesmen for the brand of the company.

The favor of people.

In the past, merchants from all over the country who sold wholesale YISHION became the first batch of franchisees in YISHION. They brought the YISHION brand back to the local store.

Over the years, "YISHION" has flourishing all over the country, far away from Tibet.

Xinjiang and other parts of the country have their stores.

It is understood that in recent years, the "YISHION" franchise stores increased by 30% annually, and the franchised network has covered more than two cities nationwide.

Franchising has made Dongyue company realize its own "Phoenix Nirvana" quickly.

Nearly 3000 stores across the country connect YISHION to the north and south of the motherland, making it the "leader of domestic apparel franchising".

Turning to the future development of East Vietnam, Guo Donglin said that the world economy in twenty-first Century was without borders.

In the era of integrated economy, the implementation of brand strategy is the need for enterprises to participate in international competition.

He believes that the entry of foreign clothing brands to China depends on mature marketing methods and marketing experience, while Chinese clothing brand strategy starts late.

But this does not mean that it can not compete with foreign brands.

Guo Donglin believes that on the one hand, China is a big garment country with unparalleled local advantages and price advantages. On the other hand, most domestic garment enterprises start from wholesale and accumulate lots of merchants.

Comparable channel advantages, which also lay the foundation for Chinese clothing enterprises to implement brand strategy.

Guo Donglin said that the Pearl River Delta garment processing and manufacturing industry has more than 20 years of history, the first batch of Pearl River Delta to engage in processing and manufacturing mostly foreign-funded enterprises, from market expansion to products.

Development has its own uniqueness.

Over the past 20 years, China's garment enterprises have grown from weak to strong, and have grown up with foreign brands. They are learners, competitors and competitors. At present, many local garment enterprises in the Pearl River Delta have been developing and accumulating for many years.

Have the strength to compete with international brands.

In the domestic market, the next competition will be the competition between local brands and foreign brands.

Since last year, "YISHION" has stepped up the pace of global brand expansion, followed by Malaysia, Singapore and other countries in Southeast Asia.

After joining the chain stores, the company will join the chain stores in Vietnam and Russia in the Eastern European region this year. In addition, it plans to open the "YISHION" store to Jordan and other Middle East markets.

In order to step up the pace of globalization, YISHION has set up a product quality of 5 million yuan.

All the raw materials and clothing must pass the inspection test and conform to international standards before entering into production and sales.

YISHION has recently hired several international and domestic fashion designers as its advisers.

In addition, starting this year, in order to further enhance consumption

For the loyalty of YISHION brand, YISHION embarked on a unified image design for its national franchising chain, and strives to complete the regional image unification project in Guangdong this year.