Behringer Embroidery: Showing New Self

Behringer, Japan, is a strong company.

The production base of Behringer, a famous Japanese embroidery machine manufacturer, was set up in April 6, 2004 in the economic development zone of Nantong, Jiangsu. The ceremony was held in April 6, 2004. About 500 people from relevant departments of the Nantong municipal government of Japan, including Shibata Daisuke, President of Japan's Behringer company, Director General of Japan's 30 cooperative enterprises, and the Consul General of the northern Consulate General of Japan, and Chen Dexin, Secretary of the Nantong Economic Development Zone Management Committee of Nantong Province, attended the commencement ceremony.

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The Japanese Behringer company, located in the city of Aichi, Japan, has developed the world's first multi head computerized embroidery machine product in 1965. It is now the world's most advanced manufacturer of computerized embroidery machines.

The company came into contact with the Nantong municipal government in August 2003. In August 20th, Chen Dexin, Secretary of the Nantong Economic Development Zone Management Committee, Fan Zhiqiang, director general of the Development Zone, and Shi Xia, a China Merchants project assistant, visited Japan's Behringer head office.

In December 9th of the same year, Shibata Daisuke, President of Behringer company, visited the Nantong economic development zone and had a cordial conversation with Chen Dexin, Secretary of the management committee. He finally decided to set up a wholly foreign-owned production enterprise "Behringer embroidery machinery (Nantong) Co., Ltd." in the Nantong economic development zone of Jiangsu, China. The investment amount was $4 million, and the registered capital amounted to US $2 million 100 thousand.

In March 2004, the total investment increased to US $10 million, and the registered capital amounted to US $5 million.

Behringer embroidery machinery (Nantong) Co., Ltd. covers an area of 28000 square meters. The first phase of the construction project covers an area of 700 square meters. Currently, the number of workers is 40, and 11 Japanese technicians are stationed in the new company. Several groups of Chinese personnel have been sent to Japan head office for training.

We plan to produce 250 sets of embroidery machines in 3~12 months in 2004, which increased to 600 in 2005 and 800 in 2006. The scale has expanded year by year.

The chairman of the new company was appointed by Shibata Daisuke, President of Behringer, Japan, and the general manager was held by Hasegawa Kiku.

Its production policy is to increase production efficiency, gradually increase the matching ratio of parts of China's multi head embroidery machines, and provide multi market embroidery products to China.

After the establishment of Behringer embroidery machinery (Nantong) Co., Ltd., Japan's Behringer company has three production bases in Japan, France and China, and initially established a global production and sales system, thereby greatly enhancing the competitiveness of Japan's Behringer company in the world market.

The history of Behringer embroidery:

(1959~) the first embroidery machine made in Japan is developed by Shibata Yoshio, President of the current plant.

This embroidery machine has laid the foundation for the embroidery industry today.

Shibata Yoshio, President of 1962~ (strain), made the first embroidery machine made in Japan, which greatly increased the amplitude of stitches. At the same time, he developed a embroidery machine equipped with automatic color changing device and put it on the market.

1977~ (strain) first developed a high-speed embroidery machine for computer control devices in the world.

1981~ successfully developed embroidery machines, such as embroidered Chinese characters, Katakana, Katakana, etc., and entered the market.

1986~ through the computer control device, the traditional hand-held special embroidery machine has been successfully realized automation.

1993~ launched the world's first automatic color changing manual embroidery machine.

1996~1200 super / high speed embroidery machine developed successfully.

Now, in order to adapt to the change of users' needs, we strive to carry out computer based research and development. Behringer embroidery machinery (Shanghai) Co., Ltd. was founded in May 2003, and is the general agent of Behringer embroidery machine and its accessory parts in China.

Behringer Shanghai chronicle!

In May 2003, Behringer embroidery machinery (Shanghai) Co., Ltd., which was based in Nanjing West Road, was formally established. It was initially responsible for the market of Jiangsu, Zhejiang and Shanghai.

In April 2004, with the establishment of Behringer Nantong factory, Behringer began to sell Behringer assembly machines.

In May 2004, we repositioned the Fujian market and assembled embroidery machines as a selling point to redevelop the Fujian market.

In February 2005, the office was moved to Beijing West Road; {page_break}

In March 2005, in order to develop the mainland market in China, two departments were set up, and at the same time, they were responsible for the sales of the network system.

In March 2005, in order to better serve customers, the Ministry of technology was reformed, and local technical representatives were set up in various regions to serve customers with the concept of "faster and better quality".

In April 2005, a special marketing department was set up to make a quicker response to the trend of the embroidery market.

In June 2005, it published the first phase of the magazine, embroidered by Behringer.

In September 2005, the agent sold -PROFIT, an economical domestic embroidery machine launched by Nantong factory.

In July 2006, Behringer launched the unique design of M20 and bead embroidery which can automatically adjust the presser foot.