Refraction Sales Techniques In Small Stories

One day, an old lady left home and carried a basket to the food downstairs.

She came to the first vendor's fruit stand and asked, "how about this plum?"

"My plums are big and sweet, especially delicious."

Replied the peddler.

The old lady shook her head and did not buy it. She went to another peddler and asked, "is your plums delicious?"

"I am a plum monopoly, and all kinds of plums are available.

What kind of plum do you want? "

"I want to buy a little sour."

"How much do you want for my basket of plum?"

"Let's have a Jin."

When the old lady bought the plum, she continued to stroll in the market, and saw that there was plum on the vendor's stall. It was big and round. It was very eye-catching. She asked the vendor after the fruit stand: "how much is your plum?"

"Hello, what kind of plum do you ask?"

"I want something sour."

"Anyone else who buys plum is big and sweet. Why do you want sour plum?"

"My daughter-in-law is going to have a baby. I want to eat sour food."

"Old lady, you are so considerate to your daughter-in-law. She wants to eat sour. It means that she can give you a big fat grandson.

How much do you want? "

"I'll have another Jin."

The old lady was delighted by the peddler and bought another Jin.

The peddler, while calling plum, continued to ask, "do you know what nutrition the pregnant woman needs most?"

"I don't know."

"Pregnant women in particular need vitamin supplements.

Do you know which fruit contains the most vitamins?

"Not clear."

"Kiwi has a variety of vitamins, especially for pregnant women.

You have to eat kiwi fruit for your daughter-in-law every day. If she is happy, maybe she can give you a twin.

"Really? Well, then a kilogram of kiwi."

"You are so nice, who is lucky to have such a mother-in-law."

The peddler began to call the old lady kiwifruit, and his mouth was not idle: "I set up the stall here every day, and the fruit was from the wholesale market that day, looking for a fresh wholesale. If your daughter-in-law eats well, you will come again."

"OK."

The old lady was delighted by the peddler, and paid for the fruit while he paid the bill.

The first peddler and the second hawkers are rather clumsy. It is easy to see the problem. There is no sales skill and no need to discuss.

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Let's analyze the selling skills of third peddlers.

Where are the third hawkers' tips? Let's discuss them together.

1. greet customers warmly.

Strictly speaking, this is not a marketing skill, but it is a simple thing that many people can't do.

So it is still necessary to raise it.

Many shop sales are mechanical "welcome to", tasks like greeting customers.

A Hawker's "hello" shows the way of hospitality.

Think of it, a peddler selling fruit can still do this. Should we not be more enthusiastic and sincere in selling durable goods and selling high value-added products?

2. avoid sensitive price enquiries.

The first sentence of a customer is always asking how much money we have. We have explored this question many times, but still countless.

Sales are very confusing.

Once this problem is not properly handled, it may become a deadlock.

There are many ways to solve this problem. The common way is to take advantage of the situation and pfer customers' attention through enthusiastic service and rhetorical questions.

The peddler did not pay any attention to how much money the customer asked, but broke the deadlock by greeting and asking questions: "Hello, what kind of plum do you ask?" this problem led away the attention of customers at once.

Generally speaking, customers ask the price to learn from their own habit. They know that price is not the real goal, and the real goal is to buy good quality and inexpensive products.

3. explore the reasons for customer needs.

The peddler asked the old lady, "why do you want sour plum?"

When customers make special requests, many sales do not have such sensitivity and do not continue to explore the potential needs of customers.

When a customer's request is inconsistent with the general requirements, sales should not let go of the underlying problems.

When the old lady said, "my daughter-in-law is going to have a baby, I want to eat sour food."

Hawkers immediately used corresponding sales techniques.

4. take the initiative to ask for a deal.

Many sales and customer communication skills are very strong, and create good relations with customers, but the turnover rate is not high.

When it comes to the door, it has no strength or wrong power or wrong direction.

When a vendor finds out that the customer is satisfied with the product, he immediately puts forward a paction request: how much do you want?

Therefore, when sales are communicating with customers to a certain extent, we must make the best of the time to put forward the paction requirements. According to the customer reaction, we need to continue to introduce or to open the bill.

5. cross selling

Cross selling is a very important sales strategy, especially in non single specialty stores and clothing stores.

Hawkers must have more than one fruit. When an old lady buys a plum, she will cross sell other fruits as much as possible.

Hawker selling other fruits does not mean "buy more kiwi fruit" and so on, but it lacks sales technology. Instead, it guides customers to conclude business through consultative sales.

6. be good at asking questions and guiding sales.

The way that peddlers cross sell is achieved through questioning. The vendor's question is: "do you know what nutrition is most needed by pregnant women?" "do you know which fruit contains the most vitamins?" the peddlers know that these problems are of the most interest to customers.

The hawker finally concluded that kiwifruit has multiple vitamins and is especially suitable for pregnant women.

So the old lady had to buy another Jin.

In fact, which fruit does not contain many vitamins, and hawkers seize the psychological needs of customers.

Asking questions is the most important way of communication in sales. You must not take it lightly.

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Closed questions and flexible use of open questions can often make sales twice as much.

7. praise customers and express envy.

When the peddler knew that the old lady bought kiwifruit for her daughter-in-law, she began to praise the technology.

The peddler said, "you are so considerate to your daughter-in-law."

"You are so nice, who is lucky to have such a mother-in-law."

This is what the old lady would like to hear, because she buys kiwi fruit for her daughter-in-law, and of course, the ultimate object of concern may be more emphasis on the children in the daughter-in-law's belly.

Many customers often shop for their relatives, relatives and friends. Don't forget to praise two sentences. If you can show your admiration, it's best.

This is both a sales technique and a respect for the customer.

8. building a happy scene

A peddler knows a truth. We sell not products, but products that are used.

This is called "we sell not products, but future."

Customers buying a BMW is driving BMW's scenery and dignity.

The old lady buys fruit for her daughter-in-law, not only for her daughter-in-law, but also for the grandson of her daughter-in-law.

The peddler understood this very well and said, "she wants to eat sour. It means she can give you a big fat grandson."

You have to eat kiwi fruit for your daughter-in-law every day. If she is happy, maybe she can give you a twin.

The old lady laughed and shut her mouth, because she wanted this effect.

Though Hawker's words can not withstand scrutiny.

9. care for customers' concerns

When customers buy goods and relate to their friends and relatives, don't forget to "care" about the friends and family members mentioned by customers, so that they can obviously win the favor and trust of customers.

The reason why hawkers cross sell kiwi fruit to the old lady is also based on the concern of her daughter-in-law.

Hawker said: "pregnant women in particular need vitamin supplements, kiwi fruit has a variety of vitamins, especially for pregnant women."

The old lady naturally believed the peddler's words, because you were "caring" my daughter-in-law and my future grandson.

10. emphasize selling points and make sales continue.

Finally, the peddler emphasized, "fruits are from the wholesale market that day, and your daughter-in-law wants them.

Yes, I will. "

This is also worth learning.

If your sales feature is often requiring repeat customers, then insist on finding ways to turn customers back.

When we sell our products to customers, we can emphasize some of them, and tell customers that if we feel good, we can buy them again, or even give them preferential treatment.

For example, the seller said that the shirt is ironing, and feel good quality, then more support.

Some sales often say "you are our friend and have time to sit here" is also a way of expressing this meaning.

If your product really can stand the test, this way is sure to help customers turn around.

Although this is only a small story, it reflects a lot of sales skills and ways of being human.

If a salesperson can learn from this super fruit Hawker's selling skills, it can quickly become a salesperson.