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    The Most Valuable Marketing Skills

    2011/5/26 17:28:00 148

    Marketing Order

      

    Marketing

    It is a systematic discipline. As the name implies, marketing is a discipline about how enterprises find, create and deliver value to meet certain market demands and gain profits.

    Marketing is used to identify the needs that are not met, define and measure the scale and profit potential of the target market, and find the most suitable market segmentation and suitable subdivision for the enterprise.

    market

    Supplies.


    The key measures of marketing are "camp" and "sales". The main concepts of marketing include market segmentation, target market selection, positioning, demand, desire, demand, market supply, brand, value and satisfaction, exchange, paction, relationship and

    network

    ,

    Marketing channel

    Supply chain, competition, marketing environment and marketing plan / plan.

    These terms form the lexicon of marketing professionals.


    The main process of marketing includes identification of opportunities, new product development, attraction to customers, retention of customers, cultivation of loyalty, and execution of orders.

    If these processes can be handled well, marketing is usually successful.

    If there is any problem, enterprises will be faced with a crisis of survival.


    The task of marketing is not only to sell all the products of the enterprise to anyone, but also to meet the needs of the target market, and to improve the standard and quality of material life worldwide.


    The principles of marketing include: respecting the central position of consumers, competitors and distributors in formulating marketing strategies; segmenting the market in every market, selecting the best market segments according to the strength and objectives of their companies; selecting market segments for each target market, studying customer needs, cognition, preferences and purchasing process; and gaining the advantage in the target market by carefully defining, creating and delivering better value.


    Marketing also includes extensive marketing research, research and development of corresponding products, pricing of products, expansion of distribution channels, and market understanding of such products.

    Compared with sales, marketing is a broader and more comprehensive process.


    It is not difficult to understand the concept of marketing, but how to "camp" and how to sell it to achieve the most valuable marketing?


    To do well in marketing, we should start with marketing research, research and development of corresponding products, pricing of products and expansion of distribution channels.

    Because modern enterprises only have two basic functions -- marketing and innovation.

    Many enterprises are looking for marketing. They are invited by international famous consulting companies, and then interviewed by others, saying that enterprises lack modern marketing system and system.

    Then a group of projects was launched, several models were made, and several frameworks were used to make a report on nearly eight strands of text.

    In fact, it ignores innovation. Sometimes the external brain can solve problems, but rigid brain in the so-called 4P, 4C and other analytical tools can not be believed at all. Since innovation is to break the tradition, the role of previous theories and experiences can only be used for reference and application, and is definitely not a panacea.

    Remember, those who walk on others' footprints will not leave any footprints.


    Most people talk about marketing, which requires that they know their own knowledge first, that is to say, they should be very familiar with their products, including their performance and applicable places. At the same time, they should learn the knowledge of the industry well. At least, they should know what their products are and where they are used.


    Then take the initiative to find the corresponding customers, targeted contacts with customers, such as the use of trade, telephone, fax, mail, letters, etc., to contact customers, do not forget to write inside their products sold and contact methods;


    Through the network to find potential customers, and through the relationship between friends and classmates to help find customers.


    Finally, we should increase the popularity of running to a forum related to you, let people know what you do, especially use blog to do marketing, that is, write a good marketing blog, improve the click volume, then someone will contact you if necessary, {page_break}


    Of course, to do business or to do business in good faith is also necessary to accumulate time. A formula is successful = knowledge + contacts + opportunities!


    In fact, it is not enough to remember these things, but also to make breakthroughs and innovations.


    That is to say, when business communication is sublimated into social communication, enterprise brand can control consumers' mind more extensively and deeply by means of third party platform or third party power.

    When an enterprise makes social donations, consumers will think you are a responsible brand. When an enterprise learns to care about the development of this industry instead of just telling itself, consumers will think you are a leading brand in the industry. When an enterprise uses third party platforms and strength to convey its ideas, consumers will feel natural instead of thinking of you as a utilitarian business organization. At this time, marketing is successful.

    Or, this is valuable marketing.

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