Remember Ten Lessons Of Failure In Business

There are many successful cases. Entrepreneurship After learning successful experiences, people also need to learn some lessons of failure. This is the ten major business lesson summed up by a friend based on his own entrepreneurial experience.

1., we must objectively and fully demonstrate the project and calculate the daily average cost. Do business Income and profit level (objective survey); understand the basic profit model of the project to be prepared, for example, the daily average cost can not exceed what level, and the daily average business income must not be below what level.

2. according to the conclusions drawn from the first articles, when doing business negotiations, we must strive to win unlimited benefits for ourselves. The so-called benefit is that the lower the cost the better, the less cash investment the better, the more autonomy the better, the greater the flexibility. (there are many concrete things, such as the way of payment of the shop rent), you should be tough in any aspect of business negotiations, because at the moment, you invest money and choose the initiative in your hands. You must not rush to open business at a certain time and talk about certain conditions lightly.

3., try to go where the macro-economy goes. business It is not the place where the macro economy goes down to do business. I find that there is a very subtle fact, that is, the level of consumption in a place (directly related to the cost of project operation) tends to lag behind the direction of the macroeconomic level. That is to say, if the macro economy of a place (directly related to people's consumption ability) goes up, its commercial cost (such as store rent, shop transfer fee, decoration expenses and so on) will not follow closely up. On the contrary, if the macro economy of a place falls, its business cost will still maintain its original level for a period of time. These two contrasts do not require me to elaborate on the project investment environment.

4. before starting a formal investment, we must think of failure: if the failure is easy, little loss or even lossless land exits, your money should not be caught up with anything; give yourself room for flexibility.

5., once again, we should emphasize objectivity. We should not be too optimistic or overly pessimistic in the face of any performance. Experts learn, but when you ask others, you should have their own opinions. Alas, it is difficult. Indeed, business is boiled out. Therefore, when business is bad, we should not be nervous. We should analyze more bad reasons. It is that the project is not suitable for your chosen environment, or you are not very good at operating your project. If the conclusion is the latter, you should keep up; but if it is the former, then it is imperative to make a prompt decision to start withdrawing from the army. At this time, we must avoid fighting, and when we withdraw, we must not rush away, but we should take the time to make the loss to a minimum. This is very easy to say. It's very difficult to do it. I don't have a brilliant way to teach you. You may have to look at your personal experience and experience. Of course, you can also get older.

6., a strategy must be carried on. In fact, most of the time, your well-designed strategy is correct. Just when any strategy is landing, it will not immediately be posted on the ground. It will jump several times. When it jumps, you should not mistake it for not landing. It takes time for any strategy to take a positive role, which once again confirms the fact that business is coming out. If you have identified a strategy (including customer positioning, price positioning, product positioning, promotion, customer service, employment strategy, etc.), stick to it and not change it. If you change it, it will get worse and worse. Sooner or later, you will find that your initial strategy is right, but often it is late, because some things are fastidious about the beginning. {page_break}

7. this is a very, very crucial point, which is to minimize your cost. In those days, there were such thoughts: "well, the money will not be voted for now, and it will definitely be voted for in the future." "it's not just 100 yuan, but selling a piece of clothing is coming back" and so on. If you have these thoughts, you will surely die very hard. Shrinking your expenses directly increases your profit margin. This is not the most critical factor in itself. The most important thing is to compress your expenses. Directly increasing your profits will lead to a virtuous circle of your capital. In a more important way, if you are not good at controlling costs, or if you do not have a strong sense of cost, then I will pour cold water on you responsibly: "you are not a material for business." you must not be like me.

8. choose between short-term interests and long-term interests. Everyone has different styles. I don't know whether I am going to say the right or wrong. My point is, if you just start a project and still linger between life and death, I suggest that you put the interests of the first three months (the specific time depends on your living conditions) first, and I always believe that if you do not have today, then what is the significance of tomorrow?

9. mercenary. You have to be a mercenary person in any aspect of your business. If you do not profit from doing business, then I will scold you severely: "no good guy." "If you still don't understand the specific performance of mercenary, then I suggest you quickly buy" eenny greentai "to look at it three times carefully, understand what your business purpose is, and answer it can only be one word" money ", but not anything else.

10. don't think too much about the rules. If you don't break the law, how can you earn more money, you can do anything, including what I said above. They are nothing. You must feel the stones across the river.