Yishion YISHION'S Apparel Development

An analysis of the mystery of YISHION's brand leap

Over the past 20 years, China's garment enterprises have grown from weak to strong. They have grown up with foreign brands as learners - participants - competitors. At present, many local garment enterprises in the Pearl River Delta have already competed with international brands after years of development and accumulation. In the domestic market, the next competition will be the competition between local brands and foreign brands.
   
It is understood that since last year, "YISHION" has stepped up the pace of global brand expansion. After joining the chain stores in Malaysia, Singapore and other countries in Southeast Asia, it will join the chain stores to Vietnam and Russia in the Eastern European region this year. In addition, it plans to open YISHION stores to Jordan and other Middle East markets. In order to step up the pace of globalization, "YISHION" has set up a product quality inspection center at 5 million yuan. All raw materials and clothing need to be tested and tested to meet international standards. YISHION has recently hired several international and domestic fashion designers as its advisers. In addition, from the beginning of this year, in order to further enhance consumer loyalty to the "YISHION" brand, YISHION embarked on a unified image design for its national franchising chain, aiming to complete the Guangdong regional image unification project this year.

In recent years, "YISHION" has speeded up its brand building efforts. The name "YISHION" has been named "YISHION Cup", which is the most popular clothing selection, the YISHION cup national wealth forum, the "YISHION Cup" Chinese clothing industry development strategy high-level forum and other well-known clothing professional forums and events in recent years. After the development of YISHION, it is very enthusiastic about social welfare construction. In recent years, the total amount of money that has been returned to society has exceeded 5 million yuan. The company has made great contributions to the country at the same time of its own development: in 2002, the company paid 4 million 800 thousand yuan in taxes, which was commended by the Dongguan municipal Party committee and the municipal government. In 2003, it paid about 16000000 yuan in taxes, and this year it could pay more than 22 million yuan. It is expected to become a private tax payer again in Dongguan. At present, "YISHION" is moving towards "China's famous brand products" and "China's well-known trademark". The goal of YISHION is to open chain stores to all parts of the world, so that people around the world can wear "YISHION" brand clothing.

Facts have proved that Guo Donglin's judgment is absolutely right. Two years later, when people felt that the profit margins of wholesale were becoming smaller and smaller, they had turned to monopolization and franchised. YISHION has firmly foothold in the national market.

Talking about the development of enterprises, Guo Donglin was full of confidence when he arrived. Although the construction of Dongyue Garment Co., Ltd. has only a short span of eight years, it has realized the scale of one plant in a year. At present, there are 10 factories, and a senior business manager in Hongkong has been invited to manage the factory. The strong aftereffect of production makes the YISHION brand famous. The new brand image will also make YISHION more stable in the market.

Yishion YISHION fashion 09 new fashion advertising

The positioning of "YISHION" clothing is youth leisure, moderate price. Guo Donglin and Ye Guiyan, the wife of the fashion designer Ye Guiyan, fascinated the young men and women. "YISHION" has invited Cecilia Cheung and Louis Koo to be ambassadors of the brand. The pure, casual style, fashionable and popular styles are loved by consumers everywhere. In 2002, YISHION brand was rated as one of the ten most popular leisure brands in the country.

"YISHION" strictly checks the quality of products, requiring every employee to be like professional beautician or engraver, and to sew clothes in the opponent seriously and eliminate the unqualified products flowing into the market. People were impressed by Haier's efforts to catch the quality of the refrigerator in the year, while YISHION launched a fire in March 2003. The value of 300 thousand yuan of defective clothing burned YISHION's determination to pay close attention to quality: "without strict quality awareness, there will be no YISHION tomorrow. Without quality products, there will be no cause for us."