Bai Rong World Trade Mall Home Furnishing Area &Nbsp; Leading The Trend Of Home Clothing In North China.

Bai Rong home furnishing area is located in the four phase of the two phase of the Beijing Bai Rong World Trade mall, which includes more than 300 home clothes brands. The whole area is divided into two parts. The first part is a circulation area dominated by circulation commodities, with a business area of more than 3600 square meters, 114 merchants, second parts of high-end products, and a business area of more than 1000 square meters, with 25 merchants.

After several years of development,

According to Raymond Lam, director of Bai Rong home garment area, the home service area is speeding up the pace of upgrading, encouraging large and influential brands to enter, and providing the greatest help to the upgrading and upgrading of their shops so as to promote the development of other stores.

"The whole region will develop in the direction of branding and quality. Next, we will focus on the development of boutique areas, with the help of brand power to drive the development of circulation areas and enhance the overall quality of home furnishing market.

"Raymond Lam said.

Ya Ting Wen Wen entered the high-end market

Before the interview, home dress brand Ya Ting Wen Wen

Talking about the idea of setting up high-end shops in Bai Rong boutique area.

Ya Ting Ya Wen is one of the brands of Beijing blueprint clothing and apparel Co., Ltd.

Founded in 1999, it has two production plants and six designers in Qingdao and Beijing respectively, including two French designers, and a total of 500 production teams and sales staff.

Its franchisees are located in Inner Mongolia, Shenyang, Beijing and other regions.

"I myself often go abroad, and see that even if the French are at home, they dress very appropriately and romantically, so I wonder why they can't integrate these international market ideas into their own brands and bring them to China."

With this idea, Fang Linhua began to constantly improve his home clothes brand.

Ya Ting Wen Wen pajamas and underwear two categories, mainly for B shopping malls.

As an independent brand, the company has put a lot of effort into ensuring the quality of products, and has invested a lot of cost in building the plant. It strictly checks the quality of products from the production process, and fundamentally distinguishes it from the low-end circulation products.

At the same time, the company attaches great importance to the publicity and service of brand culture: "we should give consideration to wholesale and retail businesses, and will not accept customer counter-offer in the retail process. Only by insisting on quality and genuine goods can we win the brand's market position.

At the same time, the company also requires shopping guide, customers are God, no matter whether to buy or not, they must serve well. "

Fang Linhua told reporters.

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The picture shows the elegant and elegant shop.

Pun ban was also crazy at home.

Entering the pie store, it was immediately attracted by the bright and beautiful costumes. The exquisite and fashionable style did not feel like visiting the home clothes shop. Instead, they were sitting on the beach and choosing beach skirts.

"Crazy at home" is the idea advocated by the pban brand.

Shop owner Zhou Chuangyi told reporters, "in fact, Banban is just one of the four home furnishing brands of the Katie group. It invites the French designer to create the first-line high-end brand" new world family ", and the" family love "which is mainly based on the family. The" flower beauty "featuring the characteristics of Shao Shutian's garden is attracting consumers from different aspects with their respective styles.

Katie group has four brands, the wholesale and retail ratio is 8:2, the whole product system is divided into basic, mainstream and image, and the price ranges from 10 yuan to several hundred yuan.

In order to enhance brand competitiveness, company designers will regularly absorb fresh design elements and inspiration from countries such as Korea, Japan and France, and keep pace with fashion in fabric selection.

"This year, the latest clothing technology and fabrics such as singeing and silk spinning are added to show the best products to consumers."

Zhou Chuangyi said.

As an old merchant who has been in Bai Rong for five years, Katie group's reputation in the industry has long been opened.

Agents are distributed in Beijing, Hebei, Tianjin, Inner Mongolia and other places.

In sales, the company mainly takes pedestrian streets and exclusive stores.

In order to give the customer the best brand image, the company requires that the retail price of the agent store can not be less than twenty percent off.

For those who want to join but do not have marketing experience, they will also tailor a set of sales solutions for them. They will give some guidance and support in the purchase and operation. Through these very humane services, the number of downstream merchants will grow more and more.

In an interview with reporters, Zhou Chuangyi said that the development of the brand is becoming more and more powerful. It is closely related to the healthy and stable market environment of the hundred glory mall. Intensive passenger flow, humanized management and assistance, and strict and strict management strategy make every brand developed in it benefit.

"The company will also introduce a more high-end home furnishing brand in the boutique area of home furnishing, and will be able to meet customers around the end of May, when the product category will be more abundant."

Zhou Chuangyi said.

"Next, the main goal of the company is to ensure the wholesale business and enter the high-end shopping malls, which is also an important channel for brand creation."

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The picture shows the Bonong slave store.

The new technology of AI Bo Sheng improves the grade of products.

Aberson's underwear chain machine is a brand name agency for underwear and home furnishing. Before entering the category of home furnishing clothes in 2009, it has ten years of experience in bra management, and was stationed in Bai Rong World Trade mall last year.

Ai Baixuan takes the brand name of the agent as the center, the price is between 100~200 yuan, the wholesale and retail ratio is 6:4, and the agents are distributed in Tianjin, Inner Mongolia, Shenyang and other North China regions.

Talking about this year

For future development, Huang Wenyan said he will introduce a high-end brand of men's household clothes, so as to enter the high-end consumer market and the first line shopping malls.

"At present, the brand of men's clothing is in a state of weakness in the home furnishing market. We hope that we can fill the gap in the market next year.

The picture shows the exhibition of Bai Rong Shan Bai Rong shop.

Reporter's line of sight

In the interview, reporters heard the most talked about topics in the front-line shopping mall, "opening boutique shops" and "introducing high-end brands".

The focus and direction of development of terminal merchants also reflect the current situation of China's home furnishing industry to a large extent.

With the improvement of people's living standard and the development of home clothes market, the habit of dressing in a Chinese family "looking for a pure cotton and old clothes to dress casually and comfortably at home" is quietly changing.

I have to admit that China's home furnishing industry is still in its infancy, and people's attitude towards it has just changed.

Lack of sense of design, the majority of foreign products, and ordinary consumers' understanding of home clothes are still low.

But at the same time, we should also see that from branding merchants to merchants to consumers, they are promoting a little bit of home clothes to the direction of casual fashion, fashion, serialization and branding.

The upgrading of fabrics and the addition of fashion elements have made them gradually deviate from their original functional clothing labels.

In the 100 year old home furnishing area, a series of clothes that are distinguished from circulation goods, such as home wear, dresses, parentage and so on, are showing their attitude towards the market in their own way.

With the continuous development of home furnishing market, the classification of products classified by fabrics, series and functions will be more detailed, clear and mature.

"China's home furnishing industry will get rid of the status of accessories of clothing and underwear, and become an independent industry and occupy a place in the market. In the next 5~10 years, it will be a fast developing market, the sunrise industry in China's clothing industry and the most potential industry.

The brand will become the main factor that decides the final success or failure, and shuffle is inevitable.

Fang Junkai, general manager of Guangdong autumn deer Industrial Co., Ltd.