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Yi Jiabao Brand Seminar And 2011 Winter New Orders Will Be Held Ceremoniously

2011/6/1 10:35:00 107

In May 31st, in the early summer bright morning light, "friendship rises vigorously".

Yi Jiabao brand

Symposium and new winter products in 2011

Order-placing meeting

The exhibition hall of the two floor of the new Jiabao new factory was successfully held, and all the agents from all over the country gathered to order the exhibition hall and feel the new look of Yi Jiabao's development.

Mr. Lin Yuandong, chairman of Yi Jiabao Industrial Co., Ltd., at the meeting.

At the brand seminar, Mr. Lin Yuandong, chairman of the company, delivered an important speech.

Chairman Lin said that in the past more than 20 years, Mr. Zhao Benshan has made a deep market of cotton shoes and made fine and fine cotton shoes. He has hired five years of Chinese national performing artist as spokesperson for cotton shoes. He has gained popularity and reputation in the cotton shoes market, and has won the love of consumers.

In the days to come, Yi Jiabao will continue to take the cotton shoes as the leading factor and implement the diversified development strategy of enterprises.

Mr. Zhuang Xiaofeng, general manager of Yi Jiabao Industrial Co., Ltd. is at the conference hall.

General manager Yi Jiabao, Mr. Zhuang Xiaofeng, released the strategic plan for diversified development of enterprises.

In 2010, driven by the company's diversification strategy, the company was renamed by Yi Jiabao sporting goods Co., Ltd.

In 2011, Yi Jiabao will start the road of upgrading from internal management to brand building.

First of all, in the aspect of enterprise management, the company has reached a strategic cooperation with the boss Management Company Limited, which is scientifically diagnosed and promoted by the boss management company to enhance the overall operation efficiency of the enterprise and enhance the vitality and competitiveness of the enterprise.

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Secondly, in terms of brand building, Yi Jiabao, a senior brand and intelligent agency with deep influence in China, is planning and shaping the brand in Tianyuan net (Beijing) brand planning Co., Ltd., striving to promote the brand communication, marketing promotion, resource integration and so on, to escort the development strategy of brand diversification, enhance brand awareness and reputation, and help brand develop rapidly.

In terms of channel development, Yi Jiabao will continue to focus on existing channels, and expand the three or four department stores and shopping malls.

Through the exquisite space performance and commodity display, the brand will be recommended to the wider consumers.

In terms of product development, the product will continue to be dominated by cotton shoes.

In addition, it will also be the fashion products, which are mainly composed of the three series of fashion series, classic series and fashion series, supplemented by outdoor series.

Agents everywhere will see new products at the order meeting.

At this meeting, we also released the new positioning of the "city outdoor life" of the brand, showing the brand's new image, new packaging, new space and new plane performance.

Mr. Yu Jinjie, marketing director of Yi Jiabao, said that the brand is the trend of the times. China has changed from the "manufacturing" era to the "creation" era.

After years of accumulation, Yi Jiabao already has the strength of brand development.

At the same time, through these new changes and brand new creation, the registration of well-known trademarks in China, the endorsement of Zhao Benshan, the strong media such as CCTV and Hunan satellite TV, while enhancing brand value, it separates from the Shanzhai area, enabling consumers to identify Yi Jiabao more clearly and protect the interests of consumers and enterprises.

Yi Jiabao 2011 autumn and winter new product ordering site

In the last session of the conference, agents communicate with the senior executives of Jiabao on the channel upgrading and management, the internationalization of terminal image, the details of product development and the trend of the trend.