Design Clothing, But Also Need To Design Themselves!

He designed

He has traveled in more than half of China, and his entrepreneurial path is brilliant.

Wu Lijie, the 04 graduate of fashion design and marketing business in Zhejiang Sci-Tech University, has been a multi million dollar student in his schooldays.

Now, two companies founded in the University have long been growing. He has begun to enter the high-end leather goods market, and has just completed the registration of his third companies recently.

When reporters contacted Wu Lijie, he was discussing the new company's business in Guangzhou.

At the end of the phone, he cleverly combined his own expertise with his own entrepreneurial experience: "design clothes, more needs."

Oneself. "

The reporter can not help thinking that his teacher once praised "Wu Lijie's university life is the best plan among all students", and the reporter interviewed him said: "he is a very well planned person."

Indeed, after entering the University, Wu Lijie soon began to show his talent in design, but his object of design was not just clothes.

Wu Lijie told reporters that when he first entered the University, he made detailed plans for the future. He said he knew more about time than other students and was more adept at grasping opportunities.

He asked himself to pass the English and Computer Rank Examination in his freshman year, and all assignments in the university stage were better and faster than other students.

"Then I can concentrate on my time and do what I want to do."

He remembered when he first entered the university gate, he did not even operate the computer.

But in his plan, he must master computer design works and take part time jobs in the next stage.

So, with an open mind, he could learn to use only 3 months.

3Dmax, Photoshop and other design software, and began to work part-time in two garment companies.

"I not only made costume design, but also learned the knowledge of fabrics and stockings.

This has accumulated a lot of practical experience for my future business. "

He said.

The theme word designed by Wu Lijie to his sophomore is "competition".

He told reporters: "participating in the competition can make them exercise in designing ability and eloquence, and also can accumulate social resources."

That year, he participated in a series of costume design competitions, and won 5 prizes in the CCTV "brain platinum" cup, the China Cup, the Phoenix International dress design competition and the West Lake Expo.

At CCTV's "brain platinum" cup costume design competition, Japanese costumes

Segawa Oonyuki took the initiative to greet him, talk about the question of clothing design, and asked him if he was interested in studying in Japan.

At that moment, Wu Lijie said, he experienced the joy of affirmation of intelligence and effort.

The next step in his plan began to start in this intoxication.

In the summer of sophomore year, he finally took a very bold and crucial step. Wu Lijie joined the other two students in 200 thousand yuan to register the first company, Huatai clothing brand planning company, which has a 75% share.

At the beginning, no one was optimistic about the market prospect of this "planning". He recalled: "3 months later, even a single business has not been received.

I lost more than 10 pounds in a summer vacation, but this is an important step in my plan. I want to stick to it.

As a result, after running 28 times, Wu Lijie finally got the first planning business -- Hangzhou's "tri color dress" plan.

After that, he won the planning business of "Ou Wang dress" and established business contacts with "Zhejiang crocodile".

With the success stories of several big companies, the small companies began to take the initiative.

This is precisely the result of Wu Lijie's careful design. He told the reporter with a smile: "after a big brand has been settled, with a successful example, doing things is convenient."

In the process of planning other clothing brands, he also conducted a large number of surveys on market demand and brand positioning, which made him very clear about what kind of clothing would be welcomed by the market.

As a result, the opening of second companies has become logical.

In February 2004, Wu Lijie, who was only senior, succeeded in registering France.

Clothing company.

As he expected, once the product was launched, the market reaction was very good.

Within a few months, the "Ho Wen" clothing store quickly settled in big cities such as Chengdu, Xi'an, Chongqing and Nanjing.

Today, he has begun to enter the leather market, and has just registered and established his third company, British Pearson Leather Co., Ltd.

In Guangzhou, he said: "at present, the cooperation of new companies is basically settled. Before long, the Hangzhou Tower will have its special counter.

My next goal is to make it China's LV.

He also told reporters that he was going to Zhejiang University to study EMBA and learn management knowledge. The graduate of fashion design major has begun to design a more magnificent life plan.

"Many college students want to do something just when they go to school, but they can really achieve little success. Many people start their own business with slogans and no actual pay. Most of them don't even take the first step."

Wu Lijie suggested, "the first step is actually very simple.

Oneself. "