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The Complete Management Mode Of Franchisees Is Described In Detail.

2011/6/2 14:40:00 83

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Most of the difficulties in clothing franchising come from the brand itself. Quite a lot brand The operators do not really set up the long-term management brand view. They only use the brand "sheepskin" to encase their products, and regard "brand joining" as a magic weapon for rapid expansion, but the banner of "brand joining" is empty. These ones here Management The biggest requirement is "you should not sell other people's things". The question is who will be responsible for the interests of franchisees? Can you sell them only? Can you make profits? What profit protection measures and systems do you have? If a brand operator does not take into account the interests of franchisees, he has already opposed his interests and the interests of the franchisees. Franchisee Maintain brand image, interests and management?

The exhibition of women's clothing shop

It is a common understanding for everyone to understand that "iron first should be hard". The strong brand, the scientific and feasible management, the strong service support system, the profit guarantee and risk aversion system, the product quality assurance system, the product development and renewal system, the logistics supply guarantee system, the talent selection and training mechanism, etc. are all the brands of yapp than the women's clothing brand. From the actual situation of domestic apparel retailers, there is widespread phenomenon of low quality and lack of systematic management experience. In such a big market environment, no brand will do anything if it does not fundamentally solve the management problems. In fact, a large number of franchisees and prospective franchisees who want to enter this industry already have a strong desire to develop their business at a higher level. The problem is that few clothing brand operators can provide systematic management services. The core of franchise management is a scientific, perfect, meticulous and meticulous management system. With this core, brand operators will have the ability to resist risks, and franchisees will have confidence in joining. {page_break}

The exhibition of women's clothing shop

Meeting the franchisee's profit, development and cultural requirements is a powerful weapon for the success of joining the franchise. What is the demand of franchisees in the franchise process? First, the demand for profit, followed by the demand for development, and the more advanced is the spiritual and cultural needs. When brand operators are developing the market, they must pay attention to ensuring profits with scientific and strict management, encourage the franchisees to invest continuously with good development prospects, and satisfy the spirit needs of franchisees with excellent brand culture, so that they can feel full of honor and sense of accomplishment.

"Protecting franchisees can be profitable" is a topic that many brand operators avoid. However, unprofitable brands are unattractive to operators. With the perfect management to ensure the profits of franchised stores, the profits of franchisees will continue to stimulate more investors to join. The rapid expansion of brands should be completed in this way.

In developing franchising business, the clothing brand should first consider establishing a perfect retail management mode and regional business expansion mode. In this mode, we should have all the necessary knowledge and practical management methods of clothing retail management, and we should have a unique cultural dissemination and sales means for this brand segmentation market, in particular, we should have a way to guide franchisees to manage and expand the channels. Only when the brand has established its own feasible management mode and service guarantee system, can franchisees unite under the banner of the brand. Because only under such a mode can franchisees gain the confidence of profit and obey the brand's overall strategy for the sake of growing demand.

More importantly, in this way, there is no separation between franchisees and brands, and quickly integrate into the brand, and fundamentally overcome all kinds of problems that lie between franchisees and brand operators. At the same time, with excellent and progressive brand culture as the brand banner, with excellent communication and integration, the progressive clothing culture represented by the brand will win the hearts of the people, and will promote the sense of honor and accomplishment of the franchisees and satisfy their spiritual needs.

Wholesale clothing is a sprint, it is explosive force and speed (style and time to grasp the right line), and the brand must do a good job of Marathon preparation, before the start of a systematic plan and a comprehensive ability to save. The opportunity of China's clothing market is enormous. The key to seize the opportunity is to absorb talents extensively according to their own actual capabilities and characteristics, conduct a careful and careful analysis and study of the market, establish a complete set of scientific management mechanisms, and ensure the long-term goals of the brand with scientific planning and methods.