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Zhao Huilin: The Joy And Courage Of Starting A Business

2011/6/2 14:07:00 239

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Exclusive interview with founder of sea blue clothing

The four or five month of every year is a busy season for garment enterprises.

At these special moments, many enterprises have focused on the convening of the order meeting and other related matters, so as to better lay the groundwork for the next enterprise production.

In May 8th, Xinji's sea blue clothing brand under the brand name, the new 2011, autumn and winter new products fair was also officially opened at the company's headquarters.

The order will be fairly large, and some results have been achieved.

Of course, all these are inseparable from the overall leadership of Zhao Huilin, the helmsman of Xinji Hai Lan Garments Co., Ltd.

2011 autumn and winter in Xinji, China

Leather clothing

Fur leather new products conference

In 2010, the sea blue garments made hundreds of thousands of yuan worth of annual output value, and got the top spot in fur clothing field, and made steady progress.

In the marketing of its brand, it has also raised the sail.

Founder of sea blue clothing: Zhao Huilin

In May 20th, Zhao Huilin, the helm of Xinji Hai Lan Garments Co., Ltd., received the exclusive interview with the world clothing shoe and hat net reporter.

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Zhao Huilin, a fellow in Shanxi, graduated from the Shijiazhuang military academy and studied law.

He is handsome and handsome. He can not see the real age and the tribulations on his smiling face.

When he talked about his career, he was full of enthusiasm, and that enthusiasm affected all the people around him.

"In the pharmaceutical industry before, I did not expect to make clothes at that time."

Talking about entrepreneurial experience, Zhao recalled that after graduation, he stayed at the Shijiazhuang army academy to teach for 22 years. He was also a team leader in the army. He worked as a teacher after he pferred to a family pharmaceutical company.

He said, "after entering the family pharmaceutical company, the business was in a state of disorder because of the triangle debts, so there was an urgent need for someone to stand up and take on everything.

After that, I served as the company's legal adviser. In less than a year, I recovered all the debts accumulated over the years.

At this time there was a round of applause, and our reporters and staff played a big thumb toward Zhao.

With his extraordinary wisdom, later, leaders and factory staff unanimously elected him to be the director of the factory.

Zhao Huilin and Ben Wang reporter

After the acquisition, the company makes two business ventures.

Prior to being a director of operations in a leather enterprise, his outstanding performance was not only valued by his superiors, but also envied and affirmed by many other leather owners in the same industry.

In order to maximize personal value and realize his dream, he started a real business in 2005.

With Chen Zengchao, the two people set up today's Xinji Hai Lan Garments Co., Ltd., after their own painstaking operation, the company has reached a certain scale, with hundreds of high-tech integrated clothing equipment, and more than 100 senior management and technical personnel.

"We now have our own brand of women's clothing.

"Faith"

"Zhao always said proudly.

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Reporter: what is the positioning of Hai Lan's brand, what is the consumer oriented group?

Zhao Huilin: the brand is located in the middle and top grade leather clothing, facing the international and domestic second tier city market, the price is high, the product quality is good, our first choice is the middle and high-end consumer crowd.

Reporter: where are the key areas of Hai Lan in the domestic market? What are the special tools and experience for competitive advantage in brand and product competition in key areas?

Zhao Huilin: product oriented

domestic market

The north market is the main market.

Reporter: leather clothing industry in recent years, many enterprises will encounter some bottlenecks in the sales channels. What obstacles do you think you need to overcome in the further development of this industry? How to solve these obstacles?

Zhao Huilin: in the current competitive environment, the clothing industry, especially the usual way of street sweeps, has not been used much.

How to break through the replacement bottleneck of garment agents will be an inevitable trend of development.

Because enterprises and agents are two-way choice, as agents, if the brand quality of agents is not good, they can change brands, but as enterprises, agents do not sell well in the target market. We also have the right to choose the right agents again.

We always believe that as long as the products are done well, agents will choose us. Only with good products will we have a larger market to develop our enterprises.

Products decide everything.

Reporter: what are the specific objectives of the company for the future development? How do we do it in promoting the brand? What is the specific promotion plan?

Zhao Huilin: now the company is walking on two legs, one is OEM production, one is for the international and domestic front-line, the second line is brand, the other is to make its own brand, TF.

China's clothing enterprises themselves belong to labor-intensive enterprises, and there are not many famous brands in China. Most garment enterprises are mainly OEM. Although they have excellent products, they do not have their own brands.

In order to become bigger and stronger, Chinese garment enterprises must operate their own brands and push the brand to the domestic and foreign markets. Hai Lan Garments Co., Ltd. is no exception.

We will promote our brand in the next two years, which requires long-term strategic deployment, integration of various conditions such as time, place, interests and people.

Such as team and personal connections, capital and equipment.

Interviewer: what is your experience in employing and managing the company?

Zhao Huilin: if an enterprise loses an excellent talent, it is the biggest failure of entrepreneurs. If a company who hinder the development of the company stays in the company, it is also the biggest failure of an entrepreneur.

From the following three aspects: knowing people, trying people and employing people, what kind of talents must have, so that we can complement each other and cooperate together.

In terms of company management, Hai Lan people should continue to learn and enhance their technical quality and comprehensive quality.

Survival depends on quality, and development by management.

Reporter: now the sea blue is already a soaring eagle in the blue sky. Here, we also sincerely wish that Zhao can finish his ambition of stepping again. Wish Hai Lan's journey is smooth and prosperous.