Zero Quality Products With High Quality Attract High Sales Volume.
Xiamen zero goods
Commerce
Ltd. is the sole operator of Italy zero leather shoes in Greater China. It is responsible for the brand maintenance and operation and sales of Italy zero leather shoes in China. Its flagship store in Taobao mall is: flagship store.
Touches the net one year, lock-in the Taobao high-end men's shoes synthesis first place, the entire actual sale commodity average price controls in 400 yuan, is far higher than the male shoe average unit price 150 yuan.
Less than 3 months later, the sale of Jingdong mall broke through www.360buy.com.
High prices still sell wildly. Naturally, there is a reason why it is stained with the magic of Jobs.
Comparison of customer price information provided by data cube and quantum constant road
Men's Shoes
Overall market price:
Zero customer price:
Excellent brand genes, quality products and perfect shopping experience are the keys to zero magic world! {page_break}
Excellent brand gene: integrity.
When
Electronic Commerce
With the overwhelming involvement of the public in daily life, not only domestic brands want to seize the Internet market, but also the Italy brand of the world shoe industry has been rushing to the Chinese footwear market.
As a pioneer of Italy zero brand Chinese market, zero degree team, as a representative of "new" brand, must uphold the "integrity" brand gene so as to build up the world brand.
Recently, Premier Wen Jiabao of the State Council discussed with the counselor of the State Council and the staff of the Central Research Institute of history and culture, that in recent years, "poisonous milk powder", "lean meat essence", "waste oil" and "dyeing steamed bread" have occurred successively. These vicious food safety incidents are enough to show how serious the lack of credibility and moral decline has reached.
Without the improvement of national quality and moral strength, a country can never become a truly powerful country and a respected country.
The same is true for brands. When some brands enter the field of electronic commerce, they will resort to discounts and other false promotional tools at the cost of sacrificing product quality, virtual commodity price and reducing consumer shopping experience. But in the end, consumers will find that it is not a benefit, not a value, but a deception.
As a new market area of Italy zero brand, China first respects the consumers, then understands consumers, deeply consumers, meets the needs of consumers with high quality products and super value services, and provides more perfect solutions for Chinese men at all times and on various occasions.
No exaggeration, no pretense, refusal to cheat, attentive service, almost demanding! Let the consumers of zero degree enjoy the pure "honourable", "comfortable" and "tasting" footwear culture.
Quality products: high quality products are core competitiveness of zero degree.
Zero leather shoes have unique advantages and culture in the shoe making process. They are striking for perfection in the process of shoemaking, and are more careful in detail.
The idea of zero is that a good product must consist of numerous high-quality product details, while a poor product is only a poor product detail.
Zero degree in the pursuit of details in all aspects of the product, all products use high-quality cowhide, part of the style and even imported materials from Italy, to ensure that products can be durable, breathable and comfortable; each product will have a long period of product testing, to ensure the natural comfort of goods; product styles are independently developed and designed by independent designers, Italy product team to monitor the whole process, to ensure the original flavor of Italy flavor.
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And a pair of genuine leather shoes must be suitable, hygienic and healthy.
Fitness means that the shape and size of good leather shoes should be consistent with those of feet, and even when the feet are moving, they will feel comfortable and fit.
This requires that the material of the leather shoes has certain flexibility, and the soles and insoles must have the functions of sweat absorption, sweat absorption and shock absorption. Therefore, the top quality cowhide is undoubtedly the best choice, which is why the quality of the top layer is all used at zero.
Hygienic properties are due to seasonal and climatic changes. Feet sweat and stink and humidity and temperature rise and fall. For the physiological phenomenon of feet, it is necessary to optimize the leather with inner leather and insole, which has the functions of moisture absorption, sweating, deodorization and exhaust.
If it is a general cortex, or even PU, it will not only aggravate the discomfort of the feet, but also lead to beriberi and even other foot diseases.
For the selection of leather shoes, zero degree must be cautious, and the inside will also choose the first layer of leather material.
Health performance is due to foot dissatisfaction with all organs of the human body corresponding degree, the height of the arch, the radian around the foot and the foot acupuncture points at the foot, which need a good shoe last with the corresponding good insole to match. No matter the human body stands, walks and exercises, it can feel the comfort of each acupuncture point of the foot, and can effectively promote the blood circulation of the body, so as to achieve the effect of health care, and make people feel refreshed and full of confidence.
It is especially necessary to point out that shoe last is the model of the foot, and the soul of shoes. It is the decision maker of shape and size, and the location of shoes.
The zero last shoe last is made of imported black chicken wood. It is hand-made by Italy professional craftsmen combined with the characteristics of Oriental foot type. Each shoe last shoe is the only pair of shoes.
The shoe last has fine texture and smooth appearance after processing. It not only has high cost, but also can not be used for a long time due to the particularity of the wood.
Zero belief: a pair of comfortable and unmatched good shoes can inspire people's love for walking.
Perfect shopping experience: let electronic commerce be more popular among people.
Brands continue to concentrate on brand expansion and have no time to balance shopping experience.
Zero has entered the brand deep tillage stage, is a typical "three high" brand, baby description, service attitude, delivery speed are much higher than the same industry, and has accepted more than 60 thousand people's full marks evaluation! {page_break}
Constantly improving shopping experience is a better explanation: 7 days no reason to return, 60 seconds quick response mechanism, holiday warm reminder, VIP system, 0 complaints and so on have been linked to the whole consumer's shopping experience, taking the biggest disease of online shopping -- warehousing and logistics, zero is constantly surpassing the limit: the perfect ERP management software ensures the accuracy of the order and distribution connection, and the accuracy rate of delivery is over 99.9%.
The orderly packing and packing process ensures efficient delivery.
With the logistics company highly coordinated, multi time pick-up to ensure timely delivery of goods.
The gatekeeper of the warehouse is the most convincing. Often after 22, the warehouse is still a busy scene, carrying out the packing of goods, so that it can be sent out for the first time in second days.
It is more urgent to think of customers than to think.
In the KPI of customer service management, the quality of service is also taken as the core examination index, and the purpose of "serving the mind, almost demanding" is to serve the people deeply: 60 seconds to answer quickly; to ask for answers, to believe in words and to do everything will provide the best service for consumers.
Tu Chunrong, general manager of zero degree Shang pin, will often take time to communicate with consumers one by one, understand the actual shopping process, and constantly optimize the shopping experience.
In the face of large-scale promotional activities, some brands will choose to sell first and then produce, which will undoubtedly reduce the consumer's shopping experience, but the operational risk can be controlled to the minimum.
General manager Tu Chunrong never knew the stakes of this, but he always stood up to all kinds of pressure, and used his strong supply chain system. First, he used funds to ensure timely storage of goods. After the sale, he could deliver the goods for the first time and bear the risk by zero degree, so that the consumers could receive the favorite merchandise at the first time, the price was discounted, the quality and services were never discounted, leaving trouble to themselves, so that every commodity represents a pleasant shopping experience, and harvest a surprise and moved!
The vision of zero: make China's online brand more respected, and are willing to work for it.
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