Online Shopping Custom Wind Mining Small B2C Aggregation

Online shopping market personalized custom wind. Recently, Taobao launched a company known as Designer Platform D2C The flagship store is jointly designed by Taobao mall designer channel and Taobao group Juhuasuan. Wu Haiyan, Deng Lifu, Qian Feng and other leading designers of the top ten fashion designers in the country have made a new sale through the design draft + model T stage show. Not just clothing Other products have begun to test the water customization mode. Taobao group buying platform Juhuasuan recently joined the AUX air conditioning's customized activities of air-conditioning, which is Taobao's attempt to customize the online shopping mode through group buying. Under the background of the continuous development of the Internet and the continuous improvement of logistics, the custom of online shopping is quietly rising.

It is undeniable that the rapid development of the Internet and the rise and fall of e-commerce have reshaped people's consumption patterns to a certain extent. Recently, the world-renowned consulting firm, Kearney, has released a white paper entitled "in-depth analysis of China's e-commerce market: growth opportunities and logistics challenges". The book points out that in just five years, China's e-commerce market has become a force that can not be underestimated, and the logistics industry will continuously improve its concentration in the next 3-5 years. From the 4 billion 900 million yuan in 2004 to 213 billion 400 million yuan in 2009, the scale of e-commerce market has increased rapidly with a compound annual growth rate of more than 90%. Relevant data show that the scale of China's e-commerce market in 2014 will exceed 11500 billion yuan. With the rapid development of e-commerce, people's consumption concept is also undergoing tremendous changes. Online shopping and group buying are gaining more and more users' favor in its convenient way, low price and abundant products. Staying indoors and enjoying the fun of shopping is a true portrayal of many modern people's consumption patterns.

With the development of online shopping and the change of consumption concept, users' eyes are becoming more and more critical and demanding. The rise of new and new human beings, such as the 1980s and the 1990s, is a new force for the consumer market. Data show that this group accounts for 58% of Internet users. The most striking feature of this group is the pursuit of individuality and freedom, active participation and expression. According to expert analysis, 89% of online shopping consumers mainly get information related to brands through the Internet, and the most concerned products are product information and consumer reputation. This is obviously a higher demand for the online services of merchants, but also opens up a new market blue ocean for the fierce competition of online shopping market.

The personalized pursuit of consumers has promoted the personalized service of the Internet. In the face of user needs, businessmen are also curious. Taobao creates D2C platform to allow designers to communicate directly with customers. It not only satisfies users' needs, publicize designers' design concepts and products, but also achieves the purpose of selling products. Seeing the whole picture, the Internet customization has become a common practice. Internet customized appliances, DIY mode favored; online shopping personalized furniture, e-commerce show a new look; the rise of online "Amoy marriage", all kinds of personalized wedding dress, wedding box, invitation cards and other wedding products, a "net"; 3D mall break the traditional limitations, users can experience 3D simulation of real shopping scenes, fashion and intimate...... Today, e-commerce has broken the restrictions of traditional B2C, C2C and B2B mode, and new models such as D2C and A2C have come to the surface, bringing new vitality to the e-commerce market and bringing more intimate services to consumers.

The custom of Internet customization is still a good strategy for mining small business opportunities. In the process of e-commerce, the market scale expands rapidly. Correspondingly, market competition is also plunged into the white hot world. Therefore, how to create distinctive products and services has become the way to win the business. Under such circumstances, market segmentation, customized products for consumers, providing more intimate and personalized services becomes a trend. The rise of online customization is a manifestation of the trend of businesses.

But the voice of doubt also exists: is the dazzling customization service a trend of development or a gimmick to earn people's eyeballs? Indeed, the immature development mode of China's online shopping market, the lack of integrity mechanism, and the imperfections of the logistics system all make the online shopping market dim on the way forward. Under the nest, is there any egg? Although personalized customization is a good development idea, if the basic injury of the online shopping market can not be cured, personalized service can not escape the fate of the moon.

In the final analysis, the large-scale development of customized online shopping needs to be based on the specification of the whole online shopping market. After all, whether the personalized service can ultimately capture the consumer's heart is closely related to the related logistics, after-sale and other supporting services in addition to its relevance to the service itself.