Prada Italy Blood Infiltrated Guangdong Flavor &Nbsp; Cost Less Than 100 Euros.

Prada's public offering in Hongkong is tentatively scheduled for June 14th to 17, offering $2 billion worth of shares, the first international luxury brand to list in Hong Kong.

According to the report of Goldman Sachs, one of its sponsors, Prada has outsourced 80% of its products, and China has its OEM manufacturers. According to industry sources, the cost of Prada handbags after outsourcing is not more than 100 euros.

The listing of the international first-line luxury brand Prada, which was established in 1913, is a bit bumpy. In the past ten years, the five launch of the listing plan has been stranded for four times due to force majeure factors such as 9. 11 and the financial crisis. It is also scheduled for fifth times in June this year. For example, the image of Italy's pure blood once established on the altar is proved to be more than half of the Guangdong gene.

Already confirmed by many media, Zhongshan's leather goods factory, Mai Shi industry, is a factory for Prada handbags, but it was denied when the reporter called again.

An industry insider who is doing his own domestic brand in Jiangsu, and also an international luxury goods agent, said the so-called "

People in the industry: Prada semi-finished products in China, may 70%, 80% in China, and then go abroad to install, madeinItaly, Prada in China did not make a whole package, deceive our people.

The industry also revealed that the international

Industry: like Coach in China, it is also 45 dollars, one package, 292, plus tariff, more than 350, 4500, the most 10 times the profit.

The cost of Prada package is higher than that of Coach, which is 60 to 80 euro and 100 euro.

Zhu Mingxia, director of the Xiang Qi luxury research center of the University of foreign trade and economics, believes that many people buy

Zhu Mingxia: luxury goods, many consumers pursue the most important thing is that there is a place of origin effect, where manufacturing is a selling point for enterprises to create luxury goods.

As of January 31st this year, Prada's net profit reached 251 million euros, but it carried 4 billion 86 million euros in debt. Goldman Sachs believes that about 30% of Prada's global sales are realized by Chinese buyers, and the Prada Hongkong listed selling point is also able to meet China's demand for luxury goods.

But the existence of the foundries shows the fact that Prada can use China's cheap labor force to earn Chinese money and then repay the debts of Chinese people.

But more realistically, Zhu Mingxia believes that even if there is a foundry factory, it will not affect the fifth listing of Prada.

Zhu Mingxia: raw materials are unified control and unified quality control. Some brands are not only in China but also in other developing countries.

The bag is just an industry intensive product, and the enterprise is only a brand effect.