How To Do Network Event Marketing Well

　　 Lotus Babe , Miss Luo Yu Feng Fairy sister, etc., their popularity is through a way of network events speculation. What we see is the result of the network event hype, but what are the methods used to attract people's eyeballs? This paper makes a simple analysis of this marketing method.

Conduct network marketing First, seize the audience eyeball is very important, there must be a point of attraction, that is, note points, no attention rate, there can be no click rate, no click rate, where there is consultation rate, no consultation rate, talk about the turnover rate.

According to the deep research of marketing experts Mr. Kong Changchun and the famous SEO Yang Xiaoxiong master over the past 7 years on Internet marketing promotion, it is concluded that the first step to do well in network marketing is to find a gimmick to hype. The level of speculation is divided into the following three levels and three skills.

　 First level: dare to send out flirting signals!

Flirting is the first level of Internet hype. It is full of very tempting motives, especially with beauty or stars as a gimmick to attract eyeballs. Recently, the high rate of reloading on the Internet is a news campaign launched by sports brand Reebok in February 16th. More than 20 sexy "positive sisters" have attracted the attention of many people in Taipei on the streets of East China to imitate overseas "no pants day" activities. All the doors, such as Sina, Tencent and so on, have been reported prominently, and they have also landed on Shenzhen TV and other TV media. This is a successful speculation with "provocative" as the main purpose.

Also, for example, last year at the Beijing auto show, Shoushou became the cool 6 network host, the network clarification of Chen Yao's divorce, the bikini beauty promotion outside the Beijing subway and so on were all cases of Internet hype at the provocative level, so the same is true of offline advertisements. Beauty has always been a concern.

The second level: public provocation and moral bottom line!

Compared with provocation, provocation is more offensive, so that the group audience can not feel normal, more alternative and more stimulating. Furong sister, Mu Zimei, rogue Yan, Hai Rong Tian, Feng Jie's Internet hype is in fact a provocative category. They provoke social public morality and public endurance.

Furong elder sister's super narcissism, Feng Jie's is, uses the strong contrast to win the eyeball. But this is risky. If the image is negative, it's hard to set it straight, just like Feng Jie has become a net red man, but it has always been a negative image. We think this hype is not very high, and the trick is even lower.

　 The third level: challenge the eye to win the image.

Mr. Kong Changchun, a marketing expert, has never advocated the opposite. These are positive images, such as Internet hype. The third level: challenge the eye to win the image.

Mr. Kong Changchun, a marketing expert, has never advocated the opposite. These are positive images, such as sugar coated gourd Xi Shi, Lin Jia Xiao Mei and Tian Xian sister.

Sugar coated gourd Xishi sells ice sugar gourd beside the university campus, often carrying a fashionable leather bag, carrying two big silver earrings, looks young and beautiful, and is known as "sugar gourd Xi Shi" by boys. After being reported by the media in Shaanxi, the Internet began to hype and many sugar chain gourmet chains were opened in Xi'an.

Now the fairy sister is also through the network, showing a clean face, to this day, began filming, product endorsement, very good.

　 Example:

At the level of product speculation, Meizu M9's hype case is just like the sketch. In January 4th of 2011, Meizu M9 was sold at the five major cities in the country (Beijing, Shanghai, Zhuhai, Shenzhen and Guangzhou). Hundreds of people queued up in each store, which reminded people of the queuing scene at the time when Apple iPhone was on sale, which in itself has attracted the attention of many people. Subsequently, Li Yi, a IT insider, revealed on his micro-blog that this is the hype that the Meizu spent 300 thousand yuan to hire the water army, which is deceived the consumers. And then caused the war between Li Yi and Meizu. This incident has caused waves, and even after the personnel said: This is the "hype" of Meizu and Li Yi on speculation itself, the purpose is to enhance the popularity of M9.