• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Ugly Shoe Trademark Milestone: UGG Of Australia

    2011/6/8 10:08:00 47

    Ugly Shoes Trademark UGG

    I recently walked into a fashion shop near the central business district of Sydney.

    UGG sheepskin boots

    Inadvertently, a notice posted on the wall beside the shelf was found. The book is that the UGG products sold in this shop are authentic Australian products, which are different from the American "UGG" brand.

    Sarah Berryman, a clerk, explained: "in Australia, UGG refers only to sheepskin boots, not brand names.

    And the trademark "UGG".

    brand

    It is controlled by US companies, so it is necessary for us to clarify that UGG is not UGG. "


      


     

     


    With all these questions, I found that behind the UGG is a hidden brand of strategic defeat for Australian people, which is worth learning from Chinese enterprises.


    Before and after World War I, the UGG sheepskin boots originated in Australia. The so-called UGG means "Ugly Boots", which is commonly known to Australians for such unattractive leather boots.

    In 1979, an Australian named Brian Smith brought home made sheepskin boots to the United States for sale, and set up a company to run related businesses.


    In 1995, Deckers Outdoor Corporation bought UGG products from Smithfield, and registered the "UGG" trademark in the United States the following year.

    In 1999, DEX sent a letter to many Australian UGG sheepskin boots manufacturers, demanding that they stop trademark infringement. In the following years, the two sides started litigation disputes.


    In 2006, the court finally decided that the "UGG" trademark was owned by DEX company, but Australian related manufacturers could continue to operate UGG boots in Australia.

    As a result, DEX has established the position of "UGG" brand in the world, while Australian UGG manufacturers can only stick to their domestic market, and can not use UGG as brand.


      


     

     


    The death of Australian "UGG" sheepskin boots


    Looking back on this history, Australians can't help but deplore it.

    However, they have to admit that lack of international vision, long term satisfaction with workshop management, and neglect of brand building are the fundamental reasons for Australian manufacturers to hand over their ancestral business wealth to their hands. Smart Americans can only rely on developing global business resources and adhering to the branding strategy to take advantage of the opportunities.


    Despite the preservation of the right to operate locally, the UGG manufacturers in Australia are not having a good time, and even the three acres of the domestic market are in danger.


    Because the brand is being grabbed, Australian UGG manufacturers lose the most important support for going out.

    In addition, UGG producers in Australia are numerous, and it is difficult to form a scale advantage. They are unable to see the "UGG" brand in the aspects of product design, profit margins, international capital and reputation.


    In recent years, DEX has relied on the "UGG" brand advantage to start occupying the high-end domestic market in Australia, so that many visitors to Australia only know the "UGG" brand goods, but do not know the Australian UGG.

    Many people even mistake Australia's local products for counterfeit products, making relevant manufacturers suffer.

    Only then did we have the notices mentioned earlier.


    In Australia, ignoring brand building is not confined to the sheepskin industry.

    Walking around Pitt Street business district near CBD, Sydney, it is full of famous international brands but few Australian brands.

    Even in the dairy industry and other traditional industries, there are few famous Australian brands.


    The lesson of Australians once again shows that in the globalized business competition, people will kill you if you don't go out.

    Only by establishing brand awareness and taking the initiative to attack can we become bigger and stronger.

    For Chinese enterprises who have huge market and human resources advantages, it is particularly important and urgent to establish and protect national brands.


    At the same time, the American company's "UGG brand" approach also reminds Chinese enterprises that, under the globalization of capital flow, enterprises should not only introduce goods and services when they go out, but also be good at taking advantage of overseas resources to occupy the brand first through a variety of ways.

    In this regard, some Chinese dairy enterprises that are good at using Australian quality milk sources have been at the forefront.


    Capital without borders, in advancing brand strategy, attack is the king.


     

    • Related reading

    High Heeled Sandals Fermented This Summer

    Recommended topics
    |
    2011/6/7 13:33:00
    57

    Strange And Lovely Shoes

    Recommended topics
    |
    2011/6/6 10:51:00
    86

    Snow Boots Cause Foot Deformity &Nbsp; Reveal The Harm Of Beauty Shoes To Women'S Health.

    Recommended topics
    |
    2011/6/6 10:43:00
    84

    High Shoemaking &Nbsp; Beauty And Ingenuity Are In Direct Proportion.

    Recommended topics
    |
    2011/6/6 10:33:00
    77

    Muffin Shoes Tend To Make The Body Unbalance &Nbsp; Expose The Harm Of Beauty Shoes To Women'S Health.

    Recommended topics
    |
    2011/6/6 10:20:00
    82
    Read the next article

    The United States Studies How To Apply Conductive Nano Coating To Textile And Clothing.

    Imagine inserting a USB port into a piece of paper and turning it into a tablet computer. This may take a while, but the researchers at North Carolina State University have studied how to apply conductive nano coating to simple textiles, such as shuttle cotton cloth or even a piece of paper, according to these ideas.

    主站蜘蛛池模板: 亚洲人成777| 亚欧洲精品bb| 99久久精品国产一区二区蜜芽| 精品久久久影院| 成人在线免费看片| 四虎影视永久免费观看| 再灬再灬再灬深一点舒服| 中文字幕日韩精品麻豆系列| 色综合久久久无码中文字幕| 日本69式xxx视频| 噜噜影院无毒不卡| 一本色道久久88综合日韩精品| 精品无人区麻豆乱码1区2区| 岛国大片在线免费观看| 免费黄色一级片| 99视频免费在线观看| 欧美精品一区视频| 国产精品密蕾丝视频| 亚洲av高清一区二区三区| 黑白禁区高清免费观看全集电视剧| 日韩色图在线观看| 国产免费久久精品久久久| 久久久不卡国产精品一区二区| 翁公厨房嫒媛猛烈进出| 女神们的丝袜脚战争h| 亚洲色图第1页| 天堂www网最新版资源官网| 日韩精品无码一区二区三区不卡| 国产午夜无码片在线观看| 又粗又大又黄又硬又爽毛片| 一区二区三区四区视频在线| 爱情岛讨论坛线路亚洲高品质| 国产精品麻豆入口| 久久高清一区二区三区| 色综合天天综合高清网国产| 嫩小xxxxx性bbbbb孕妇| 亚洲男女一区二区三区| 好吊色在线观看| 成年片色大黄全免费网站久久| 伦理一区二区三区| 色狠台湾色综合网站|