Analysis: The Bottleneck Of Logistics Management In Distribution Clothing Enterprises

In distribution type clothing The planning requirements for enterprise resources in enterprises are not necessarily comparable. production How simple is a manufacturing enterprise? Of course, if we want to make a more detailed definition of ERP for distribution clothing enterprises, I want to use DRP (distribution). Resources The plan is also acceptable, but the word "DRP" can not fully reflect the integration of distribution clothing enterprises in finance, supply chain and logistics related resources, so we still customary use ERP to define the information system of distribution clothing enterprises.

Among the customers of our domestic garment enterprises, besides garments like KAPPA, ONLY, etc. brand Outside the giants, the domestic clothing enterprises that focus on distribution and retailing are relatively small in size. They mainly have the characteristics of geographical concentration. They have multiple brands in a city and have opened many stores. Of course, some of the more popular distribution and retail businesses in the clothing industry, such as: ONLY, LAN Zi, Beijing Yi Wen, Shandong groom, Qingdao red collar group and so on. Regardless of the level of clothing distribution enterprises, regardless of size, clothing enterprises have realized the importance of their logistics management. Nowadays, with the development trend of integration, informatization and globalization of logistics, the distribution clothing enterprises as clothing. Supply chain In the middle and lower reaches of management, how to better realize the utilization and integration of upstream resources has become the vanguard force for China's garment industry to achieve overall breakthroughs in the financial crisis. As the most close to consumer enterprise, how to meet customer's increasingly fashionable and personalized purchase needs with the guidance of customer satisfaction?

Then how can we use ERP to improve the logistics operation efficiency of garment enterprises, reduce the direct and indirect costs of logistics, and how to manage the logistics management of enterprises? What can ERP system do in clothing logistics management?

Speaking of distribution clothing enterprises, we can first look at what difficulties the distribution clothing enterprises will encounter in logistics management.

1, the clothing industry has a very strong seasonal change, requires a small batch of multi batch logistics fast response ability: clothing is a very seasonal product, clothing production and circulation are completed in relatively short time. It is precisely because the fashion industry is becoming more and more popular, and the selling cycle of products is getting shorter and shorter. Customers are increasingly inclined to the characteristics of multiple batches and fewer batches, and the requirements for timeliness are also increasing. The order of 2 times a year has become 4 or 6 times. This requires that logistics have quick response ability and suitable flexibility to adapt to the changes of aging and batch size, which not only meets the needs of sales, but also effectively controls the logistics cost. Therefore, the business of entering, returning, adjusting and changing is very frequent. At the same time, with the rapid development of the company's business and the refinement of the intelligent division of labor, the control of the circulation process is becoming more and more important. Therefore, clothing enterprises are required to have strong management capabilities for the changing process, and the management of this change depends largely on whether the logistics management can be put in place in time.

2, the expansion of marketing network brings difficulties in logistics network distribution: distribution clothing enterprises generally have multi brand, regional and three-dimensional marketing networks (branches, agents and retailers), which may manage famous foreign sports brands (such as NIKE, ADIDAS), and may also run domestic first-line sports brands (such as Lining, Anta, KARPA), and may also conduct peripheral products (such as jewellery, watches, jewelry, etc.). According to brand positioning, its marketing channels may be widely distributed in cities such as Beijing, Shanghai, Guangzhou and so on. They will also exist in three or four tier cities, such as provincial capitals and other second-tier cities, but will also exist in the three or four types of cities with low logistics capability and strong consumption ability (such as Jimo and Zhucheng in 100 strong counties of China), while the first, second, and three or four line marketing networks are not flat. Through the direct operation, the total generation, the two generation, and the distribution mode, the marketing network has many links and complicated management. How to transport and distribute between different levels of city, different business district and different affiliation distribution points and sales outlets in the marketing network is the key issue that the distribution clothing enterprises must face and solve.

3, the multi-level inventory planning required by multi-level marketing network is more complicated: as a garment enterprise adopts a multi-level marketing network system, from the branch (total generation) to the two level agent until the franchised store, the distribution oriented clothing enterprises have good inventory planning and management capabilities for the planned multi-level logistics network, so as to ensure the normal sales demand with the lowest inventory, such as how many normal stocks, how many safety stocks, the seasonal changes of the varieties, the changes in the sales policies, how much the regional distribution centers should keep, the balance between the headquarters and the regional distribution centers, the allocation principles between the regional distribution centers, the balance between standardization and flexibility, and how to allocate the procurement directly more effectively. At the same time, inventory management should also take into account the inventory at all levels, otherwise, there may be large deviations in inventory planning. Multi echelon inventory management brings more complexity.

4. Based on the needs of rapid response of customer demand based on market competition, logistics has become the most important supporting factor for its expansion, maintenance and control marketing network, and has become one of the important factors to gain customers and influence customer satisfaction. Efficient logistics and distribution capabilities are one of the core elements to ensure the profitability of agents, and also a major reason for agents willing to join in your distribution network.

5, logistics management has become a new focus of enterprise cost compression: for enterprises such as procurement, sales, marketing, finance, human resources and other business units, there is little room for cost control, and logistics and distribution links have not been able to attract the attention of enterprises because of the low ratio of enterprise operating expenses previously occupied. However, the hidden costs caused by logistics management caused by other links are not fully excavated, such as: the low rate of replenishment and low sales caused by the disjointed logistics, the high cost of goods distribution and the high inventory cost caused by unreasonable logistics network planning, the sluggish inventory of commodity accidents caused by inaccurate logistics plans, which are the biggest areas to reduce the cost space, and it is worth the enterprises to dig deeper.

To sum up, in the actual operation of distribution clothing enterprises, the efficiency of the whole marketing network is relatively low, and can be supported under a few single brand operation modes. But if we want to achieve the leaping development of enterprises, one of the most important problems is that the marketing network and material flow network have not realized the diversion of goods and goods, and the logistics capability of enterprises has lagged behind, causing the marketing network to be unable to replicate and expand quickly. The concept of "centralized management and decentralized operation" is difficult to sustain.