Li Nacheng Still Attracts Gold: The International Brand Chasing &Nbsp; Catching Up With Yao Ming Liu Xiang.

The French Open women's singles Open champion.

According to the report in June 7th, 1 trophies, 200 million worth, and Li Na after the French net are likely to surpass Yao Ming and Liu Xiang, and will become a new generation of sports gold attracting king in China.

Li Na won the French Open women's singles championship trophy and became the first Asian tennis player.

After the French Open, Li Na also earned gold and silver. With the French crown prize of about 1 million 750 thousand dollars (about 11 million 385 thousand yuan), Li Na's total bonus will reach 3 million 227 thousand yuan (20 million 910 thousand yuan) this season, which is almost equal to her total prize money in the past 12 years. According to experts, Li Na's endorsement fee will easily reach 200 million yuan this year, and its commercial value will far exceed Yao Ming and Liu Xiang, becoming a new spokesperson for China's sports.

Gold absorption and quantity

The WTA prize topped $6 million 464 thousand.

After winning the three championship in the Universiade, retiring suddenly, resurfacing and performing miracles again and again, Li Na picked up the racquet to win the French Open in 2004, and in the 12 years, the late arrival of the great talent finally completed the leap.

Li Na's single season WTA bonus ranking has also jumped to the top of the list from the top 100. The WTA world rankings will rise to fourth next week, becoming the first Asian tennis player.

Before the current French Open, Li Na earned more than 1 million 470 thousand dollars (9 million 530 thousand yuan) in the season's bonus. As the only two tennis player to enter the Grand Slam finals this season, Li Na won 1 million 750 thousand dollars by the French Open champion.

So far, the total prize money of her season has surpassed that of Kim Clijsters, Caroline Wozniacki and azarenda ahead of her. The total number of bonuses this season has topped the list.

Li Na's total Career Awards totaled $6 million 464 thousand (about 41 million 890 thousand), and also set a record of $5 million 270 thousand for Sugiyama Ai, the highest prize winner in Asia.

Gold absorption ability

The new target of international brand will exceed Yao Ming Liu Xiang

After the French Open, Rui Chenggang, the host of CCTV's economic channel, predicted that Li Na's endorsement fee would easily reach 200 million yuan this year. It is estimated that Yao Ming's income will be around 130 million this year, and Liu Xiang will be lower. Li Na will surely become a new "National image" in.

A year ago, Li Na's income in business was only 5 million yuan, or even less than her teammates Zheng Jie and Peng Shuai. With her success in the Australian Open and French Open, popularity and international fame continued to rise, Li Na soon attracted the attention of sponsors.

Statistics show that in 2003, Liu Xiang endorsed the cost of a drink for only 350 thousand yuan, but before the opening of the Olympic Games in 2008, Liu Xiang's first endorsement price reached 12 million yuan.

With the French Open, Li Na's value will also soar. For example, in 2009, the sports brand Nike did not give Li Na much of the contract. In the future, Li Na's endorsement fee for Nike was around 20 million yuan.

The contract signed by Switzerland's top list of Rolex and Li Na is also around 18 million yuan.

Apart from international brands, many domestic enterprises are also keeping a close watch on the new idols. As the only big international female in the world, Li Na's commercial value will not be lower than Liu Xiang at that time.

Liu Xiang's domestic commercial value has exceeded 100 billion yuan, and it is estimated that Li Na will reach 150 million yuan.

Gold absorption

Winning the title of derivatives to become businessmen "rocking Qian Shu"

Paris Champs Elysees street Nike head office has posted the posters of Li Na's winning title, while the flagship store of Beijing, China, has been hanging out the poster of Li Na for the first time.

Yesterday, the reporter saw that a poster with a big wall "sports change everything" has been posted at the gate of Nike flagship store in Wangfujing, Beijing.

Reporters learned from the store that yesterday morning, many fans of Li Na, "Na ion" came to the franchise store to buy Li Na's products.

Yesterday, Nike Wangfujing flagship store in Beijing changed to the posters of Li Na's winning the title. Many Nike franchised stores also changed their windows.

After winning the title, Li Na also launched the "China net Li Na first battle super value gift package" to facilitate fans watching Li Na's close competition in the National Day golden week.

Li Na has already confirmed that she will play this year's China net.

Li Na's first battle super value package includes this year's China net Li Na's first battle central stadium ordinary stand ticket and Li Na's image in the net signature book, which sells for only 120 yuan. At the same time, the ticketing ticket of China network also specially launched Li Na's first battle VIP gift package at a price of only 900 yuan, including Li Na's first battle central stadium VIP seats, VIP food and Li Na image in the net signature book.

According to the reporter, all fans who rush to buy the net Li Na's first super bag will be able to join Li Na's fans' fans group and concentrate on the Central Gold court.