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To Learn The Fashionable Market Of "Fashionable Buyer"

2011/6/11 9:55:00 43

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What exactly is the buyer? Recently, a graduate course of fashion buyer came to a close at the Shanghai international fashion education center.

ZARA

What is the plan for autumn and winter 2011? How to do the spring and summer plan for GAP2012?

At the Defense Conference, the white-collar workers expressed their views and pointed out the strategy for the development of fashion brands.

At present, the demand for high-end fashion buyers in Shanghai is very large.

So-called

Job buyer

(Buyer) according to the international common saying, it is to walk around the world, master large quantities of information and orders, keep in touch with suppliers, and organize the supply of goods to meet all kinds of consumer needs.

Fashion buyers stand at the forefront of the fashion trend, are well versed in the industry standard, have a high ability to distinguish goods, and are keen to sell at the right time, buy goods that they think are suitable at a low price, and raise profits at a price increase.

The course is organised jointly by Shanghai international fashion education center and Hongkong fashion buyer Institute. The participants are graduates from the world's top fashion schools, commodity directors, chief designers, and fashion media practitioners.

Many of the white-collar workers have been reaped in the training of buyers. They believe that buyers are quite popular abroad, especially in department stores such as clothing, shoes and caps, but no perfect system has yet been formed.

Because buyers should be very sensitive to the goods and the market, so every buyer is required to have a high degree of foresight in the purchase of goods, brands and markets, knowing what time and price to buy, and what time, at what time and at what price to sell them.

This requires a good understanding of the market, a very skilled operation of the industry, and a good return on what kind of goods will be rewarded.

"As a good buyer, we must understand the market at all times, and always go deep into the market to understand first-hand information, analyze and predict."

One student said.

Wu Bo, director of fashion and buyer department at Hongkong fashion buyer college, believes that the ability of a buyer lies in "smell" and "discovery".

Buyers must be sensitive to capture consumer demand and market demand rather than passively waiting for manufacturers to come.

They often go to different places.

Market

To see product information, understand the situation of competitors, and look at the potential "dark horse" brand at home and abroad.