• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Adidas Brings Sports And Fashion Into The Focus Of Its Work.

    2011/6/13 13:42:00 78

    Adidas Fashion Spokesman

    June 13th, March 18, 2011, Adidas launched the latest global "alladidas" ("full tilt").

    brand

    Promotion activities.

    This is the first time that Adidas has gathered its three major series: Sports Performance Series (adidasSportPerformance), sports classic series (adidasOriginals), sports fashion series (NEO, Y-3, SLVR), Adidas unveiled a new batch at this conference.

    Spokesman

    Including fashion people like Li Bingbing, Eason Chan and Angelababy.


      

    Adidas

    Gao Jiali, managing director of the Greater China Group (ColinCurrie), said in a media interview that China is a very special market. Its participation rate in sports is much lower than that in Europe and the United States, but its enthusiasm for participation in fashion is very high.

    Therefore, Adidas decided to bring sports fashion into the focus of its work in China.

    This is why they made the above adjustment from the spokesperson.

    Subsequently, Adidas "NEO" came into being, which is different from professional sporting goods series. NEO series cut into the field of life fashion.

    And NEO positioned the mid end market to cater to consumers in the small and medium-sized cities of the mainland.


    Gao Jiali said Adidas plans to open 2500 stores in China in the next three years, most of which will be distributed in China's three or four tier cities.

    Like Adidas, Nike is also studying how to develop three or four line cities.

    Whether it is Nike or Adidas, there are still many blanks in China's broader three and below cities.

    They know very well that there has always been a world of local sports brands such as Lining and Anta.


    One consultant believes that it is easy to see from Adidas's new "ALLADIDAS" brand promotion activities and Mr. Gao Lijia, the managing director of Greater China, Adidas's familiarity with the Chinese market and consumer preferences of Chinese consumers is obvious. Indeed, unlike the developed countries such as the United States, China's national sports promotion and national participation are at a relatively low level.

    In the past, Adidas emphasized too much emphasis on sports elements and sportsmanship in the promotion of product and brand image, and invested less in fashion elements. But in fact, as more and more international fashion brands entered the Chinese market, people's attention and participation in fashion increased, and the fashion awareness of consumers in China's vast three or four line cities was also awakened. Adidas was so keen to catch this market signal that it could closely adjust its product development strategy and brand communication strategy closely to keep pace with the market demand, so as to maintain the individualization of products.

    • Related reading

    Footwear Brands Play An Eye-Catching Role In The Electricity Market

    Shoe Express
    |
    2011/6/13 13:23:00
    76

    We Will Build The Shoes B2C&Nbsp Together; The Former Jingdong Vice President Is At The Helm.

    Shoe Express
    B2C
    |
    2011/6/13 13:19:00
    96

    AOKANG Shoe Industry First Held A Grand Meeting Recently

    Shoe Express
    |
    2011/6/13 10:32:00
    63

    BELLE 2 Billion Crazy Hit B2C: Self Built Channel VS Third Party Platform

    Shoe Express
    |
    2011/6/13 9:38:00
    104

    Environmental Protection Is Coming.

    Shoe Express
    |
    2011/6/11 14:51:00
    108
    Read the next article

    The Development Trend Of Luxury Items Such As Shoes, Bags And So On: "Younger" And "Civilian".

    In June 13th, there were shoes with white PRADA English, a LV belt with a bright gold stamping, and a GUCCI satchel with beige. Whether star hotels or department stores, luxury goods with obvious signs are amazing. Luxury items such as shoes and bags are becoming "younger" and "civilian".

    主站蜘蛛池模板: videos性欧美| 尤物网址在线观看日本| 国产福利一区二区| 亚洲成aⅴ人片在线影院八| 99国产精品久久| 激情综合一区二区三区| 天天干夜夜操视频| 亚洲视频一区在线| 97视频在线观看播放| 波多野结衣按摩| 在线播放免费播放av片| 亚洲精品成人a在线观看| 99久久人人爽亚洲精品美女| 激情图片在线视频| 国产麻豆精品久久一二三| 亚洲熟妇无码爱v在线观看| 7m凹凸精品分类大全免费| 欧美成人国产精品高潮| 国产精品三级av及在线观看| 亚洲av色无码乱码在线观看| 一个色中文字幕| 草莓视频在线观| 无遮挡色视频真人免费| 国产97人人超碰caoprom| 中文亚洲av片不卡在线观看| 精品国产三级在线观看| 天天摸天天碰天天爽天天弄| 亚洲精品第一国产综合精品| 24小时日本电影免费看| 最近的中文字幕国语电影直播 | 狠狠干.com| 恋男乱女颖莉慰问军营是第几章| 国产亚洲情侣久久精品| 中国胖女人一级毛片aaaaa| 真正全免费视频a毛片| 国内不卡1区2区| 亚洲av成人一区二区三区| 阿娇与冠希13分钟视频未删减| 抬头见喜全集免费版| 偷看各类wc女厕嘘在线观看| 91av电影在线观看|