The Development Trend Of Luxury Items Such As Shoes, Bags And So On: "Younger" And "Civilian".

June 13th news, printed with white PRADA English shoes, with bright bronzing.

Luxury goods such as shoes and bags should be normal.

How to look at such a market? The key is to have a correct understanding of luxury consumption.

Since it is a luxury, it is definitely not popular.

In the future, this market may continue to heat up, treat luxury consumption, do not deliberately pursue, but can not be excluded, must have a common heart.

The best thing is to start from your actual economic capacity and start from your needs, rather than blindly cater to other people's eyes.

Public consumption trend

Cartier global president BernardFornas once said that a century ago, you must be a king or a nobleman to have enough money to afford Cartier. Today, you are an entrepreneur, a dentist, a lawyer, or even an executive of a large company, or you can afford Cartier.

Luxury has always been closely related to Pyramid's tip, rich class and upper class society.

In recent years, more and more local consumers are pursuing luxury goods in their own way.

Lin Shan, an industry insider, said the LOGO value of luxury brands is far greater than the real product meaning. This directly spawned small brands such as bags, scarves, watches, necklaces, earrings, rings, small accessories, and so on. The necklace with obvious Chanel signs is even less than a thousand yuan discount, which satisfies many consumers' desire for luxury.

The love of young people

Spent more than 2000 yuan, let friends bring back a beige GUCCI wallet from Hongkong. Mr. Huang, who runs a shoemaking workshop near the shoe market of Chen Dai, Jinjiang, gave his son a "little gift".

Reporters learned that in Jinjiang, Shishi area, many owners not only equipped themselves with luxury goods, but also LV, GUCCI and other luxury goods to children who are just entering adulthood.

In the five corners of the city department store, LV, GUCCI, Hermes and many other luxury items such as wallets, belts and bags have become the longest corner of consumers' stay.

Shopping guide explains that the rich can afford to buy the top products to show their luxury, such as villas and Ferrari, while more consumers and even younger "two generation" often can't afford large luxury goods, so they love some small entry level luxuries, such as Cartier jewelry and LV bags.

"A lot of people are trying to improve their taste."

Mr. Hong, manager of Quanzhou Jeshi luxury leather care center, said that shoes, bags, fashion, clocks, and cosmetics are relatively popular luxury goods for consumers in Quanzhou.

Reporters from the existing urban JS and Rui Chi two luxury Care Center learned that consumption of leather goods luxury crowd of 70% of the 80.

Outsourcing into mainstream

According to the insiders, the three main ways for mainstream consumers in Quanzhou to buy luxury goods are purchasing on behalf of the buyers, especially luxury stores in Xiamen, and outbound purchases, especially in outbound purchases.

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"Buying luxury goods in an extravagant way has become a phenomenon that many people in Quanzhou consume luxury goods."

Lin Shan said that to buy LV in Hongkong or overseas, this "cheap money cheats" is very popular in Quanzhou.

Outside the Harbour City LV store in Tsim Sha Tsui, Hongkong is full of mainland consumers who come to Taobao. Many of them have distinct Quanzhou accents.

The overseas purchasing industry, which has been hit hard in the adjustment of the previous customs tax policy, is also one of the classic channels to "buy the LV in a budget".

"The future of LV and GUCCI is in the two or three line city."

For many luxury brands, China's first tier cities are strategic forts for brands to build their image, while second tier cities will be the key to success.

Reporters learned that the city of Baiyuan road is a decoration shopping mall responsible person, is about to introduce some forms of small luxury items such as LV in the form of counters.

There will also be a number of luxury daily brands stationed in a high-end property in Bao Zhou road.

"To create more small objects luxury display window is a breakthrough to change the habit of" buying out "of local consumers.

A professional engaged in luxury trade said.