Three Key Elements Of Internationalization Of Chinese Shoe Enterprises

Recently, at the Kangnai Economic Forum held in Shanghai on the theme of "integration and leapfrog", Long Yongtu, Secretary General of the Boao forum for Asia, pointed out that China will need more and more local enterprises to participate in international competition and meet the international standards when the reform and opening up 30th anniversary are about to take place. He also took Kangnai shoe industry as an example to point out the three key elements of the internationalization of local enterprises. As the leader of China's footwear industry, it is also the first shoe-making enterprise to go abroad. Kangnai group has opened more than 200 stores in more than 20 developed countries and regions such as Europe and America, and has entered dozens of mainstream shopping malls. In August of last year, by the approval of the Ministry of Commerce, Kangnai group implemented an even more important strategy of going out, and established an economic and trade cooperation zone in Russia's usurusk area. After more than a year's construction, it formed a certain scale of production and marketing capability and went smoothly in the process of entering the international market. Long Yong, Secretary General of the Boao forum for Asia, said that, like the Kangnai group, enterprises that want to internationalize through their own development must first have the basic elements of enterprise internationalization. The process of internationalization is actually participation in international competition. The most basic condition for participation in competition is to achieve international standards. It includes quality standards, labor standards, environmental standards, etc. Secondly, the international market is very important. As an internationalized enterprise, we must enter the international market and enter the mainstream market. On the export side, the best thing Kangnai did was to set up a special store in foreign countries when it was not famous at the time, directly facing the competition of other brands in the mainstream market, and set up more than 200 stores to enter the international market successfully. But local businesses should do more than export. The best companies in the world are importing cheap Chinese raw materials and components to build their products. For local enterprises, we can integrate the world's best resources, best raw materials and best technologies to build China's own products. Thirdly, international pricing is also an important factor in the internationalization of enterprises. Now some domestic products gradually have their own pricing power. But a large number of enterprises occupy a certain market in the world, but they have no pricing power. Domestic enterprises should really unite and control products that occupy 50% share of the global market in the hands of enterprises, so China's global market will have greater control power. Many products in China have such conditions, but they do not have sufficient pricing power and are in a passive position in the international market. Long Yongtu said that the strategy of going global is only part of the internationalization strategy of enterprises, not all of them, even if the products produced by a company are fully in line with international standards, it does not mean that it is an international enterprise. According to China's national conditions, local enterprises should go out and build R & D centers, go out and sell, and go out to build production bases. But Chinese enterprises must be cautious in the process of going global strategy and make the most competitive products in the world. That is our goal. He said that China's manufacturing industry has been firmly established in the world, and manufacturing capacity is also the performance of the entire production capacity, so enterprises need not worry. In the United States, they can buy things from other countries, but they can not buy cheap products like China. On the other hand, the United States has also made a dependency on Chinese manufacturing, which can not be changed in the short term. Therefore, as long as the local enterprises take seriously, strengthen quality management and strengthen the formulation of standards, the enterprises are truly unassailable. Long Yongtu also pointed out that Chinese enterprises are somewhat impetuous, and international brands should be internationally recognized, starting from the accumulation of bits and pieces, starting from a store or a market, and having one technical standard. These things are called internationalization.