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Shoes And Clothing Brands Intensify Efforts To Enhance Brand &Nbsp; Compete For Market Discourse Power.

2011/6/14 11:13:00 87

June 14th, "Shishi shoes and clothing enterprises"

brand

Awareness is growing and brand growth is getting better and better.

A few days ago, referring to the issue of "growth" of the enterprise's own brand, relevant people of the Municipal Economic Bureau told reporters.

Brand "growth" is a brand established, how to continue to innovate, bigger and stronger, and strive to enhance brand connotation, to firmly grasp.

market

The core strategy of discourse power.

With the anticipation of economic pformation, the proportion of consumption sector in the macro economy has been increasing, making the brand and shoes and clothing guiding market ability continue to look good. The huge development prospects will push the brand new round of shoes and clothing brand.

Despite the impact of rising costs such as cotton and other raw materials and labor costs, many brand clothing and footwear enterprises generally increased 20%-30% last year, but sales of shoes and clothing with certain brand effects are steadily improving.

On the issue of brand competition ecology, the understanding of Fu's bird group is very calm.

The company believes that because of its strong core competitiveness, big brands will be relatively calm in dealing with all kinds of market shocks. "Maybe this year's market will be a little sad for small and medium-sized brands. After all, the brand building time is short and the resilience is not very strong."

Small and medium enterprises representatives East Ya children executives told reporters frankly, and do the order, do OEM, brand is a risky Road, cost investment is obviously much larger.

According to the analysis, after a brand registration, the biggest cost comes from brand maintenance, and this cost is often unable to accurately estimate, "brand maintenance must establish a complete system, from raw material procurement to production inspection, worker management, design and research, market launch, brand tracking and many other links. Any link can not keep up with the brand deviation."

The "growth" of the brand makes the small and medium-sized enterprises work hard, but they also enjoy it. "Now the impulse of consumers to choose brands is much higher than that of previous years.

Brand can clearly distinguish people's psychological satisfaction.

He counted the accounts for journalists, usually the clothing market price is 6-8 times the cost price, according to this logic, the same material, fabric and design elements, with 50 yuan cost price calculation, a clothing, big brand can sell to 800 yuan, while the small brand is sold to 80 yuan, the difference of the size brand is almost ten times.

In order to catch up with this brand dividend, many small and medium-sized brands have accelerated their growth through various channels. From wholesale, shopping mall to brand monopoly, they have pursued the strategy of "winning the terminal". Shishi has been developing a number of "growth" small and medium-sized brands in recent years. "Almost all the markets in the country can see Shishi brand. These brands' expansion roadmap indicates that the growth pattern of small and medium-sized brands will be bigger and bigger."

There are many differences in the level of consideration between small and medium-sized brands. Some large enterprises in Shishi have entered the upper scale by the "pioneering stage" established by the brand.

list

The focus of the journey is not equal to the brand's "growth".

The ratio has become a long-term concern for such enterprises. According to the survey, in the first five months, the capacity expansion, fixed asset growth rate, main business revenue growth rate, main business profit growth rate and net profit growth rate of the above scale enterprises in our city were almost all red. The investment of big brands in the "growth" aspect continued to increase. The smooth running brand expansion mechanism made our city accelerate the formation of a number of international and domestic markets. The competitive strength of the product brand or regional brand accelerated. "The strength of the brand operation has made our suppliers and distributors of the upstream and downstream confidence full. This year is the key year for the creation of auspicious bird brand. Focusing on" growth "will make the whole enterprise operate more finely and precisely. It is understood that under the positive guidance and encouragement of policies, there are dozens of big brands listed on the market now, due to the high threshold of listing," growth ".

Auspicious bird group said.

In order to make the brand develop more "growing", the relevant departments have made a convoy plan. "By 2020, we should build our city into a city with advanced trademark registration, application, protection and management level."

Basically, a trademark development environment with timely application, standardized usage, effective protection, service in place and social respect will be formed. "

A few days ago, the relevant leaders of the Municipal Industry and Commerce Bureau told reporters that the "market main body information report" recently released has clearly defined the strategic objective.