Wenling Was Awarded The "China Footwear Export Base".

In August 24th, the 2007 China Footwear Industry Association jointly established the China footwear export base to promote the pformation of the trade growth mode of China's footwear industry and promote the brand strategy of China's footwear industry. The chamber of Commerce of the China Light Industry Crafts Import and Export Association awarded the title of "China footwear export base" in Wenling, and Wenling signed a cooperation agreement with the municipal government on the establishment of an export base.

"Dynamic Wenling" has once again become the "Star" attracting attention.

As the first place to create the regional brand of Chinese footwear, Wenling mayor Ye Haiyan made the only typical speech of the county level city.

The footwear industry in Wenling has a history of more than 20 years. Especially after joining the WTO, the municipal Party committee and the municipal government implemented the strategy of regional brand creation with "independent innovation, independent brand and self export", which made the shoe industry develop rapidly and formed five unique advantages.

The first is the scale advantage.

There are more than 4000 shoe enterprises, with an annual output value of 18 billion yuan and an annual output of 1 billion pairs, which are known as "the world's shoes and ten of them."

Two, regional advantages.

The industrial chain is long and the supporting capability is strong. It has formed a social pattern of social collaboration, specialized production and complete supporting.

The three is product advantage.

Famous for its high quality and low price, tens of thousands of fashionable and fashionable brands enjoy considerable brand reputation in the middle and low grade shoes market at home and abroad.

The four is market advantage.

The market share of imitation leather shoes ranks first in the country. The annual export volume of self imitation shoes is more than 500 million US dollars, accounting for more than 50% of the export volume of similar footwear products in the whole country, and the products are exported to more than 110 countries and regions.

The five is the advantage of mechanism.

The enterprise has strong innovation ability, flexible and flexible in the international market competition, and has strong vitality and competitiveness.

Ye Haiyan said that to make the footwear export base a new platform for the development of the footwear industry in Wenling, by the end of 2010, an enterprise technology center, a product testing center, an information management center and a manufacturing base with a ready flow of water had been built, and a first-class shoe and shoe material trading center with advanced logistics and purchase and sale management has been built, making Wenling a national and world class production base for imitation leather shoes.

The joint establishment of export bases will help the chambers of Commerce and local governments to achieve complementary advantages. The effective combination of the two will surely create a win-win situation, thus promoting the import and export of footwear products in Wenling to achieve faster, more stable and better development.