Jin Yiming Moves From Manufacturing To Circulation

Jin Yiming, a Zhejiang business man, was born in 1969. He was born in 1969. He is the chairman of mega land real estate (Group) Co., Ltd., chairman of Shanghai Marco Piano Industry Co., Ltd. and vice president of Taizhou chamber of Commerce.

Jin Yiming spent nearly 10 years making his own company famous for its piano and turning its property from zero to over 100 million yuan.

The Zhejiang seaside is now more willing to talk about his other masterpiece, Shanghai international shoe city.

Jin Yiming himself recalled that he had spent nearly half a year trying to find a good investment project. He traveled to more than 30 cities in the Yangtze River Delta and traveled 60 thousand kilometers to inspect the investment projects. Finally, he chose Cao An business city as a project.

He told the Herald reporter, "the choice of Cao An, in addition to Shanghai is an international metropolis, Jiading District as the west gate of Shanghai, the new business area of Cao An District, which is mainly on Cao An Road, has become increasingly mature, bringing together a large number of people, logistics, information flows and capital flows. In addition, it also benefits from the efficient, honest and open working style of Jiading government."

The fate of Jin Yiming and Shanghai began in 2000.

That year, he shifted his investment focus to Shanghai, founded Shanghai Mega field enterprise development Co., Ltd. and Shanghai Marco Piano Industry Co., Ltd., producing famous brand "Duke piano" and "door Carlisle piano".

When the piano gradually began to scale, Kim Yiming began to ponder over the new project.

Cao An trade city is located in the middle of the Shanghai Nanjing Expressway and Shanghai Cao An Road, the outer ring road and the two ring road to be built. It can go directly to the Hongqiao International Airport on the south, while the adjacent Shanghai Hangzhou and Shanghai Nanjing railway can directly play the role of the flow of people, logistics and Commerce in the more than 30 cities of the Yangtze River Delta.

At the same time, it is located in the service radius of the Northwest Logistics Park in Shanghai, and borders on the Jiangqiao logistics park and the terminal Island Development Zone.

After more than 10 years of development, more than 10 professional wholesale and retail markets such as Shanghai textile market, Dongfang Auto Parts City and so on have been gathered in the area of Cao An Road, with a strong commercial atmosphere. In 2004, the volume of Commerce in the area has exceeded 6 billion 700 million yuan.

Speaking of this new project, Kim Yiming is not proud.

"Surrounded by such a good business atmosphere, such a strong accumulation of popularity, trade city will definitely become a potential shopping paradise unlimited consumption."

Jin Yiming told the reporters, when he heard that Jiading District would launch such a large-scale project, he immediately realized that Cao An District, an important commodity distributing center in Northwest Shanghai, has been a solid foundation for the rise of the commercial city in the past 6 billion years.

So in September 28, 2004, the company openly bid for the first phase of Cao An commerce city.

Jin Yiming's eyes were recognized by Mr. Zhu Yongxing, chairman of Huachen enterprise, Zhejiang's fellow townsman, restricted by traffic, and the commercial layout within Shanghai's inner ring has been saturated. The cost of parking on the streets of Huaihailu Road and Nanjing is very high, so shoppers have to be forced to withdraw from the commercial blocks in the downtown area.

Now that there is a common car race, it's easy to drive to Jiading, a famous Cao An.

"This is the last gold treasure along A20!"

According to our understanding, the planned Cao trade city is a professional market demonstration park with the characteristic professional market as the main body and the comprehensive development of business office and leisure business. After the completion of the project, the total sales volume of the entire Cao trade circle will exceed 13 billion yuan, which will be 2.6 times that of 2002.

We are looking for market gaps. With the development of residential construction in Cao An District, although there are many kinds of professional markets, the lack of high-grade commercial and trade centers has restricted the further development of the regional commerce and trade.

Therefore, Kim Yiming decided to become a high-end shoe city.

He told the Herald reporter that the reason why the project was positioned as Shanghai international shoe city was because a large number of market surveys were conducted before the establishment of the project. There was no large-scale and professional footwear wholesale and retail market in Shanghai.

Although there are two shoe cities on the slope road, they are scattered across the street, but they are very scattered. No matter the size or scale of the monomer, it is difficult to form a big market effect. The street is often overcrowded due to too many small trucks, and the shopping environment is not good enough.

In addition, because of the high rent in the golden area of the downtown area, the booth of the xentu road shoe city is very high, and many stall owners have the desire to turn out of this market.

In order to cater for Shanghai's international metropolis image, in order to change the current situation in the footwear market, the construction of Shanghai international shoe city will surely become a "well-known large professional shoe trade center in Shanghai". We must strive for excellence in the "specialized" word, give full play to the advantages of the professional market, and strive to start the first battle of Cao An business city.

There are market professionals who believe that the development direction of the business market must be more and more specialized. In the MEGA International Plaza, the wholesale and retail market of professional footwear, the largest and high-grade shopping environment in Shanghai, will surely attract large consumers.

An owner who runs shoes and hats also agreed with us in an interview that MEGA International Plaza invested heavily in such a large-scale international shoe city, which is very accurate.

He believes that Zhejiang people are most suitable for shoe cities because many of the major customers who produce shoes are located in Wenzhou, Zhejiang.

Cao An shoe city as long as the investment in attracting investment to understand the shoe factory owners to import, then shoe city has a good start and development foundation, will certainly succeed.

Jin Yiming has always advocated the idea of win win. This is also reflected in every aspect of his market.

There are many professional markets in Cao An business circle, especially in Shanghai Textile City, located in the city of Cao An, which is the most professional and the largest.

Why choose two big markets to get together?

"I think Cao An commerce city will take the overall scale effect as the starting point and fully integrate the business pattern of the big Cao business circle. It will bring Cao An business circle to a higher level, presenting the comprehensive value effect of the city, and building a business center with high starting point, high grade and forward-looking perspective, so this is an option for making big cake together."

Jin Yiming said that this is why they value investing and building trillion International Plaza here.

Jin Yiming said, consumers are increasingly pursuing the quality of shopping environment. The design of Cao An commerce and trade city is ahead of schedule. Each building has two underground garage, two times higher than the current standard in Shanghai, 10 years are not backward, but also equipped with entertainment center and leisure place, so that the owners can visit the shop one day. Such a leisure business market will surely satisfy the discerning consumer demand.

In addition, Kim Yiming also said that because shoes city's main footwear and textile city's light textile products are different in positioning, there will be no big conflict.

After the completion of Cao An commerce and Trade City, there will be an east-west pedestrian green and leisure dynamic consumption block with an average width of 40 meters. Not only can there be palm trees at the entrance, but also leisure landscape space and architectural sketches in the pedestrian area, which are not available in the Shanghai Textile City.

The completion of Cao An commerce and Trade City project will also improve the shopping environment of the textile city and attract the largest passenger flow, and the reputation and influence of the textile city can also bring popularity to Cao An commerce and trade city.

"This is a win-win option, which will make the business circle of Cao An Road bigger and stronger."

Jin Yiming said positively.

Jin Yiming told the guide reporter confidently, "our company should not only make the" Shanghai international shoe city "a fine brand of commercial real estate, construct enterprise values, but also establish the brand image of the enterprise through products. Only by linking the product brand with the enterprise brand can we urge the enterprises to stand up in the tide of fierce competition in the real estate development trend, so as to make a real estate development enterprise stronger and bigger, and make a famous brand enterprise with brand awareness and reputation.

In March 28, 2005, Shanghai MEGA International Plaza, as the first landmark built by Cao An commerce and Trade City, held the foundation laying ceremony of the 90 thousand square meter large comprehensive commercial office square, announces that the city of Cao An, which integrates the characteristic market, business building, exhibition and shopping, is about to rise.

It is understood that 120 hectares of Cao trade city is one of the four major sections of Jiading District's urban commercial circulation professional center and the key development of real estate in Shanghai. The project is divided into 9 plots, rolling development and total investment of more than 2 billion 500 million yuan.

After the completion of such a large project, it will become a remarkable commercial pearl in Cao An district and a "city in the west of Shanghai".

Now, Shanghai Cao An commerce and Trade City Development Co., Ltd. and Shanghai trillion Land Real Estate Development Co., Ltd., have reached a consensus on the market planning and development orientation of Shanghai trillion International Plaza, that is, a comprehensive regional business center integrating the functions of wholesale, leisure, entertainment, office and hotel. The underground two storey building area is 30 thousand square meters, and build large supermarkets, double deck parking lots, shopping malls, unloading areas and storage areas respectively.

There are 15 floors on the ground, with a floor area of 60 thousand square meters, one or two and three floors as a large professional shoe wholesale center, and 4 to 15 floors for The Residence Hotel and business office hotels.

Taking the concept of "the first large professional shoe trade center in Shanghai" as the main task, we should make full use of the word "special", give full play to the advantages of the professional market, and adopt the "single format" to strive to start the first battle of Cao An trading city.