• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Apparel Industry: Price Increases Cause The Supply Chain Is Not Smooth And Comprehensive.

    2011/6/15 11:21:00 53

    Clothing Prices RiseSupply Chain Is Not Smooth.

    With the sound of "rising",

    clothing

    The prices of such commodities are also "eight degrees higher" in the winter. The labels of clothing prices in the major shopping malls are enough to make many wage earners feel excited.

    According to some surveys, the price of winter clothing has increased by about 30% this year. For example, the price of a down garment is around 800 yuan, which has been raised to 1200 yuan this year.

    Shoe products

    It is also hard to find a new winter model with a price below 1000 yuan on the counter.


    Cotton prices continue to rise, and the environment of inflation, clothing prices rise early as many people expected.

    The soldiers will stop the water and cover up. If you increase your price, I will buy mine.

    In this era of diversification of consumer channels, clothing prices can not be difficult to beat smart consumers.


    To the high end,

    Luxury goods

    Consumption is in the ascendant in China, and the prices of goods in shopping malls are higher.

    A well-known domestic fashion writer mentioned in his blog: "I saw a discount in Macys department store," DKNY long "down jacket" was only 150 dollars, while the goods in domestic department stores were more than 2000 yuan (RMB).

    At the end, she also expressed her puzzled words in the brackets: do you have such questions, students, who are they buying clothes in the department store?

    I didn't pay enough to pay for the salary.


    Further down the consumption axis, the e-commerce platform led by Taobao is making full efforts to build a "Carnival country" for consumers.

    Contrary to the fact that no one is interested in shopping malls, Taobao's Singles Day sales volume of 900 million a day is a shocking situation.

    A friend of mine, who never patronized Taobao before, trusted only the branded goods in the mall.

    A few days ago, she repeatedly complained about the rise in prices and turned into Taobao.

    The trend of the times is that although the price of clothing on Taobao has also risen, compared with the same period last year, Taobao's price is still very close to the people.


    In this way, the rise in clothing prices results in a gathering of consumers at higher and lower ends, while the mid market stores are left behind.

    The clothing market is different from other consumer goods markets. Unlike food prices, it is closely related to people's livelihood. This is a long-term oversupply, and there is no simple choice. Consumers have great maneuverability in the purchase process.

    In such a rising price whirlpool, consumers seem to be the ultimate bearers of high prices, but in fact, because of the diversion and re integration of consumer groups, the interests of consumers are not great. In other words, consumers can choose to be "high priced" or choose not to be "expensive".


    Price tags scare consumers away, so who will pay for the price increase?


    The unsmooth supply chain caused by price increases has begun to highlight.

    According to the latest report of Jiefang Daily, following the long time continuous sales growth, the weekly sales volume of 50 single department stores monitored by Shanghai has dropped for the first time, and one of the reasons is that the sharp rise in prices of commodities has restrained consumers' shopping desire to a certain extent.


    Just think, for clothing, the price that rises up is very hard to fall down, the consumer does not buy, will cause the product massive backlog.

    Although the reasons for the change in winter clothing prices are more complex, tracing back to the source will undoubtedly return to cotton prices.

    We should clearly see that the irrational components of the cotton price rise and fall are first set at a record high level. In the past half a month, they have turned to a sharp decline.


    Upstream spinning and weaving enterprises may be able to retire all over the body, but what about downstream garment enterprises?

    They are likely to backlog a lot of cloth purchased at high price and the products made therefrom, so that the funds can not be refunded, and the liquidity is locked up, which directly affects the benign operation of the enterprises.


    What does this mean for China's clothing industry?

    As a big garment country, China lacks the clothing enterprises, and there is no shortage of clothing products in the market, but the lack of influential brands and high-quality clothing.


    After the crisis, small and medium-sized garment enterprises have just taken the steps of original brand. They generally choose to try to enter the market, and the brand positioning is not high. Such a large price increase is no good news for new brands to open up the market.

    There are also some mature domestic brands, which have taken a place in the middle end department stores in recent years, and have established a certain reputation among consumers. But in order to resist the strong offensive of many foreign brands, they are also in the difficult stage of climbing to the high-end market.

    If we want to expand the brand advantage, we must maintain the good location of the middle end department store, which is conducive to brand promotion, and the mid end department store "cold spot" caused by the price rise will inevitably make them feel "cold".


    Some people may say that wherever there is a consumer, there is a market. The clothing brand named NE. TIGER (northeast tiger), which Zhang Zhifeng has been trying to build, has already shown the clue of China's luxury brands. Taobao's folk brands, such as crack and silk, seven grid, are influential.

    But only with a few aspiring brands or several Taobao brands, it is still difficult to support the banner of "Chinese clothing". Our mainstream clothing enterprises need more effective regulation and control ability of the market itself or macro, and a sound price mechanism, so that they do not become the ultimate victims of price fluctuations.

    • Related reading

    Run &Nbsp At High Risk; What Profits Do Businesses Make?

    Finance and economics topics
    |
    2011/6/15 11:16:00
    49

    Industrialization Helps Xinjiang Respond To Cotton Price Fluctuation

    Finance and economics topics
    |
    2011/6/15 11:13:00
    38

    紡織服裝“中考”成績堪憂 服企下半年如何?

    Finance and economics topics
    |
    2011/6/15 10:45:00
    30

    Foreign Media Look At The Scandals Of Chinese Companies Overseas Listing

    Finance and economics topics
    |
    2011/6/14 13:20:00
    49

    5月中國制造業PMI回落至52% 經濟增速趨緩

    Finance and economics topics
    |
    2011/6/14 11:20:00
    28
    Read the next article

    Shenzhen Trade Fair Starts Next Month

    "The Eleventh China (Shenzhen) international brand clothing and Fashion Fair" will be held on 7 March next year. The organizers of the Shenzhen Apparel Industry Association revealed yesterday that the 5 exhibition pavilions, with more than 3000 exhibition booths and an exhibition area of nearly 70 thousand square meters, were attended by nearly 1000 domestic and foreign brand enterprises.

    主站蜘蛛池模板: 引诱亲女乱小说录目伦| igao在线观看| 16女性下面无遮挡免费| 精品久久洲久久久久护士| 无码国产乱人伦偷精品视频| 国产精品99久久久精品无码| 伊人婷婷综合缴情亚洲五月| 久久久久亚洲精品无码网址| 亚洲日本人成中文字幕| 波多野结衣制服诱惑| 性欧美高清come| 冬日恋歌国语版20集中文版| 久久亚洲国产精品成人AV秋霞| sss欧美一区二区三区| 欧美zooz人禽交免费| 国产精品黄页在线播放免费| 亚洲手机中文字幕| gay白袜男强制捆绑视频网站| 理论片中文字幕在线观看| 成人精品一区二区激情| 国产乱妇无码大片在线观看| 丰满少妇大力进入| 野外亲子乱子伦视频丶久草资源 | 国产亚洲欧美日韩v在线| 亚洲av无码一区二区三区观看 | 激情内射亚洲一区二区三区爱妻| 在总受文里抢主角攻np| 免费中文字幕一级毛片| 一级做a爰片久久毛片一| 老师办公室被吃奶好爽在线观看 | freexx性欧美另类hd偷拍| 波多野结衣在线观看3人| 国产精品免费av片在线观看| 亚洲欧美日韩另类在线专区 | 被窝影院午夜无码国产| 日韩乱码人妻无码中文字幕久久| 国产精品一区二区在线观看| 亚洲国产成人精品无码区在线网站 | 壮熊私gay网站的| 亚洲综合无码一区二区三区| av狼最新网址|